http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
서비스 스케이프와 인적서비스품질이 행동의도에 미치는 영향에 관한 연구 -입원환자와 외래환자를 중심으로-
안성식 ( Sung Sik Ahn ),이동성 ( Dong Seong Lee ) 경희대학교 경영연구원 2009 의료경영학연구 Vol.3 No.2
This paper conducts a research on how servicescapes (ambient conditions, spatial layout and functionality, signs-symbols and artifacts) and nurse-staff related service qualities (ability, reliance, customer understanding) have their influences on behavioral intention. Moreover, details of servicescapes (ambient conditions, spatial layout and functionality, signs-symbols and artifacts) and nurse-staff related service qualities (ability, reliance, customer understanding) differ as customers` situations vary. Based on these research results, if one manager of a medical institution adequately grasps and understands his/her hospital, and improves current problems by reckoning relative significances of servicescapes and nurse-staff related service qualities of which customers are aware, many developments are to be made in the strategic aspect of marketing, like consolidating medical competence through prioritizing investments.
대형할인점 PB상품 선택요인이 지각적 품질과 가치에 미치는 영향에 관한 연구
이성희(Lee Seong-Hee),이홍연(Lee Heung-Youn),안성식(Ahn Sung-Sik) 한국유통학회 2010 한국유통학회 학술대회 발표논문집 Vol.2010 No.8
Although it has been recognized that PB products has been preferred to NB ones by consumers because they are cheaper, the overall PB market has expanded and the sales has made a rapid growth, as the premium PB products have been recently released on popular demands. Therefore this study chose three large discount retailers: E-mart, Homeplus, and Lottemart to find out the factors influencing on the PB product preference. First it examined the choice factors influencing on the perceived qualities, secondly it explored into the way how the perceived qualities of PB products affected the consumers on purchasing them, and finally, it confirmed the factors influencing on the PB product preference. thereby aiming at suggesting the implications for the marketing strategies for PB products according to each large discount retailer. Summarizing up the results of this study, it appeared that the consumers' after-experience attitudes toward PB products and the brand image of distribution enterprises had a significant effect on the perceived qualities of PB products among the five choice factors of PB products. In addition, it has been confirmed that the perceived qualities exerted a significant effect on perceived values, and that high competitiveness of NB placed in the large discount retailer stores and perceived values had a significant effect on PB preference. The research on the consumer's choice factors of PB products according to the each large discount retailer has confirmed that there exists a big difference between them, and it is expected to provide PB product distributors with useful and strategic implications.