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- 저자 : 신하림 ( H. R. Shin ) (검색결과 2 건)
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FMD 위해보도에 대한 국내 신문의 프레임과 수용자 인식 연구
신하림 ( H. R. Shin ),이병오 ( B. O. Lee ) 강원대학교 농업생명과학연구원(구 농업과학연구소) 2014 강원 농업생명환경연구 Vol.26 No.3
This study analyzed risk reporting of domestic newspapers on Foot-and-Mouth Disease (FMD) which broke out in large scale in 2010 through 2011 and perception of recipients. It aims to investigate if domestic newspapers actively ``Risk Communication`` which is vital in maintaining the safety of food. For this purpose, this study analyzed 1,158 articles related to FMD reported from November 29, 2010 through April 30, 2011 in Chosun Daily, Gangwon Daily and Maeil Daily Newspaper (a local newspaper for Daegu-Gyeongbuk). As the result of analysis on reporting amount by phase after classifying the period of analysis into 3 phases (initial-serious-safe), all the 3 newspapers reported ``serious`` phase in 58-81% of all reporting, which is slanted. As the result of investigation on the sources of news, administrative agency took up 56.3-76.2% of all sources. As the result of analysis on contents frames of FMD-related reporting in types, the proportion of ``Response/countermeasure frame`` which deal with risk countermeasures of administrative agencies was the highest with 30.6-44.8%. The study also conducted experiment on 278 persons to investigate perception of recipients on the reporting of FMD risk reporting. It looked into what difference the groups, who were exposed to risk-emphasizing frame, safety-emphasizing frame, and ``Neutral stimulus``, displayed in FMD risk perception. As the result of experiment, the more a group was exposed to risk-emphasizing news frames, the more the group negatively and seriously perceives about the risks of FMD.
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강원도 농식품 안전 인증제 운영 현황과 활성화 방안에 관한 연구
신하림 ( H R Shin ),이병오 ( B O Lee ) 강원대학교 농업생명과학연구원(구 농업과학연구소) 2015 강원 농업생명환경연구 Vol.27 No.3
The purpose of this study is to examine the current status of the agri-food safety certification system in Gangwon-do and draw policy measures to revitalize the system. Securing the safety of agri-food is not only important for improving consumers`` preference, but also directly linked to the strengthening of market competitiveness. As for the safety certification system, the current status of environment-friendly certification, GAP and HACCP operated by the central government was investigated. In addition, the current quality assurance system operated by Gangwon-do was also analyzed. The results showed that although the importance of the agri-food safety certification system continues to increase, participation of farm households is decreasing or remaining the same. As for the environment-friendly certification system, 491 farm households have dropped out for 1 year due to ‘abolishment of the low pesticide agricultural product certification.’ With regard to GAP, as the motivation of farmers to participate has decreased with consumers`` low recognition, the number of participating farm households is about 1,000 smaller than that of the environment friendly certification system. In case of HACCP, the certification rate of full-time farm households reaches 44.8%, while that of workplace is 6.7%, showing a significant imbalance by stage. The number of farm households participating in the agri-food quality assurance system in Gangwon-do has been gradually decreasing for the last 10 years. In order to address this issue, it is important to increase the motivation of farm households to participate in the system through increased consumption by raising consumer``s awareness of the agri-food safety certification system. In addition, the cost issue involved in receiving certification by farm households needs to be addressed. Gangwon-do should establish a governance by enacting the municipal ordinance for agri-food safety and extend risk communication with consumers.
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