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신석규 ( Shin Seok-kyu ),김태철 ( Kim Tae-chol ) 한국디자인트렌드학회 2010 한국디자인포럼 Vol.27 No.-
The cultural environment of the human society shows its trend that repeats evolutions for advancement according to the periodic flow. The developments in the history of art, in view of cultural context of the human history, demonstrate a trend of styles that represent the corresponding era, and the specific cases on various expressions can be found in accordance with the changes in such forms. Similarly, design has made much progress along with the periodic flows. Most notably, the trend in the identity design of visual c communication designs that addresses the essential issue of the target finds itself in the situation where it should evolve in accordance with the periodic environment or gain the upper hand in the image by reflecting the current times. Notably, the environment design of the 21st century where image is regarded highly demands a novel type of the design system. Unlike the past where the system which applies a single type in the view of formative art universally was interpreted as an identity design, this age demands exploration, development and research into the design system that can be flexibly applied according to the advancement of the digital media. This study thus aims to suggest the possibility of tapping into the overall environment of the new system and the system itself via the case study and analyses on the identity design systems on its way to change and advancement on the basis of the periodic perspectives where the trend has changed from analog to digital. In the meanwhile, the diversity of symbols in the identity design system that has been developed in a more lenient fashion will be examined while the multidimensional polyhedron regarding the origin of the concept and the creation of forms will be interpreted and understood through observance on the movements of the target object which was used as the motif and the dynamic views. To that end, this study has been summarized and explained via the observance on the directional angles, manifestation of the essential substance, and creation of repeated overlap. The identity design which expresses the polyhedron based on the dynamic perspectives demonstrates the identity that represents the period where changes are made grounded on uniqueness in the highly creative and differentiated form. In addition, it displays variability whose basic unit changes forms organically. This, in turn, expands the scope of the easy expressions with the advent of the digital media. In this day and age of digitization, the identity design requires the development of diverse expression methods, techniques and systems in consideration of the new media. This study is rooted in the flexible identity that pursues changed motions. It confirms that the multidimensional polyhedron is a key element of the visual perception that plays a vital role in the identity design system that represented by the future-oriented enterprising spirit by reflecting the forward-looking and dynamic changes, activeness, and the trend of the current times.
아이코노그래피 차원의 미니멀리즘 경향과 해체적 실험성 표현 유형 연구
신석규 ( Shin Seok-kyu ) 한국디자인트렌드학회 2009 한국디자인포럼 Vol.25 No.-
In the 21st Century, the cultural environment along with the appearance of digital mediums brought upon great change and ameliorated the quality of images in visual communication. The symbol of identity design in the past showed a tendency to be simplified in terms of form. However, with the advent of digital mediums, various symbols of expressions appear especially the experimental characteristics of a deconstructive form, representing a free use of lines and forms to express a post signifiante, post-form, and post-structural type of expression. The two types of tendencies minimizes the artistic techniques and dramatization of the artistic expression, and expresses only the bare necessities as the essence of an object, and realizes true reality through this type of minimalism and provides a new perspective with a experimental yet deconstructive method. As a result, each corresponding form becomes conceptualized, and each classification becomes increasingly structured. The symbol of identity design can be classified by the minimalistic tendencies of the pure expression of absolute form, the expression of the essentials, the repetition of forms of identity, and the expression of what substantiates form. The deconstructive experimentation can be hierarchically classified into post-signifiante forms, post-form, and post structures, which births a more elaborate and intricate classification system. Each level of classification integrates the form of minimalism and the Derrida deconstructive composition principles, with the interpretation of the researcher to establish meaning and concept. The tools used to analyze, and classify the symbols expressed both domestically and internationally by type are the pie positioning maps, along with the positioning maps that implement an indexed and gauged standard. Through this type of systematic classification we are able to conclude that the symbols expressed with the tendencies of minimalism needto be simplified for the purpose of efficient expression and symbolism, while at the same time, as a corresponding concept, an experimental deconstructive symbol must reveal an affinity to reject conventional framework to reveal a variety of expressions while realistically being able to communicate with the expansion of analysis and meaning,and the freedom of form, not the distortion of the essence of what is to be expressed. Whatever the symbol may be designated to express, the symbol must retain essential vitality, and must be efficiently expressed to the desired recipient, while providing a platform for liberal analysis during the processes of achieving expression of the form in question. In conclusion, the minimalistic simplification, the concept of deconstructive experimentation, and hierarchic classification can recapitulate a creative methodology of identity systems that correspond to the digital age of today.