http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
저주파수 TRL 탐촉자를 이용한 Cast Stainless Steel 배관 용접부 초음파탐상기법
신건철,장희준,전영철,노익준,이동진,Shin, Keon-Cheol,Chang, Hee-Jun,Jeong, Young-Cheol,Noh, Ik-Jun,Lee, Dong-Jin 한국압력기기공학회 2010 한국압력기기공학회 논문집 Vol.6 No.1
Ultrasonic inspection of heavy walled cast austenitic stainless steel(CASS)welds is very difficult due to complex and coarse grained structure of CASS material. The large size of anisotropic grain strongly affects the propagation of ultrasound by severe attenuation, change in velocity, and scattering of ultrasonic energy. therefore, the signal patterns originated from flaws can be difficult to distinguish from scattered signals. To improve detection and sizing capability of ID connected defect for heavy walled CASS piping welds, the low frequency segmented TRL Pulse Echo and Phased Array probe has been developed. The experimental studies have been performed using CASS pipe mock-up block containing artificial reflectors(ID connected EDM notch). The automatic pulse echo and phase array technique is applied the detection and the length sizing of the ID connected artificial reflectors and the results for detection and sizing has been compared respectively. The goal of this study is to assess a newly developed ultrasonic probe to improve the detection ability and the sizing of the crack in coarse-grained CASS components.
쿠폰특성에 따른 브랜드 친숙도와 브랜드 이미지가 구매 의도와 재 방문 의도에 관한 연구
신건철(Shin, Gun-Chu),장재남(Jang, Jae-Nam) 한국산학기술학회 2010 한국산학기술학회논문지 Vol.11 No.1
기업들은 가격에 민감하고 브랜드충성도가 적은 고객을 유도하는데 효과적일 뿐만 아니라 실행비용이 상대 적으로 저렴하면서도 직접적인 구매 의도를 유발시킬 수 있는 쿠폰을 폭넓게 활용하고 있다. 선진국에서는 오래전부 터 기업의 중요한 마케팅도구로 활용되어지고 있는 쿠폰의 국내시장은 1998년부터 국내쿠폰 전문 발행업체인 CMS 사가 일간신문에 슈퍼마켓을 대상으로 하는 쿠폰을 공급하면서 여러 산업에서 활용도가 높아지기 시작했다. 쿠폰의 효과는 오랜 기간에 걸쳐 많은 연구자들에 의해 수행된 연구결과들로 마케팅실무자들이 효과적인 쿠폰전략을 수립하 는데 일조를 한 것이 사실이다. 그러나 쿠폰 관련 연구결과들이 단기적 효과차원에서 쿠폰 상환 행동의 예측을 위한 영향 변수 규명과 이 변수들이 장기적 차원에서의 기업 매출 및 수익 그리고 브랜드 이미지에 어떠한 영향을 미치 는지를 규명하는데 집중한 부분이 있다. 국내 선행 연구들 또한 특정기업이 신규고객창출을 위한 것이나 고객 매장 이용시 재 방문을 유도하기 위해 사용하는 쿠폰이나 제휴할인 카드에 관한 연구 등이 대부분이다. 특히 타산업에 비 해 쿠폰 활용도 높은 외식산업 관련 쿠폰의 연구는 매우 미흡한 것이 사실이다. 이에 본 연구에서는 외식산업에서도 쿠폰 활용이 매우 활발한 치킨시장의 소비자를 대상으로 쿠폰특성에 따른 브랜드 친숙도와 브랜드 이미지가 구매의 도과 재 방문 의도에 어떤 영향을 미치는 지에 대하여 살펴보고자 한다. The company have get the most out of coupon that is very useful to draw on consumer with sensitive the price, low the br․ loyalty ․ to induct the direct buying intention. The effect of the coupon is a hard fact to an aid of working out successful strategy by the results that many scholar studied for long time. But the results of research was centered upon examining to influence br․ image ․ company's sales, gains for guessing exchange action of coupon. Antecedent researches of our country is a lot of coupon ․ combination discount card for drawing on revisiting ․ making new consumer. The purpose of the study is to identify how to influence br․ familiarity ․ br․ image into intending purchase ․ revisiting by coupon property. In this study, collage man, worker located in Seoul ․ Kyunggi province were sampled by convenience sampling. As a result, Br․ familiarity ․ br․ image affect affirmatively intending purchase ․ revisiting by coupon property.
중국 프랜차이즈 시스템에서의 본부와 가맹점간 신뢰의 영향요인
Shin Geon-Cheol(辛建澈),Yaokun Ma(?耀坤) 한국마케팅과학회 2008 마케팅과학연구 Vol.18 No.2
본 연구는 중국 프랜차이즈 시스템에 참여하는 본부와 가맹점 사이의 신뢰에 영향을 미치는 요인에 대해서 규명하고자 하였다. 중국의 외식 프랜차이즈 산업 가맹점을 조사대상으로 한 실증분석 결과, 프랜차이즈 시스텀에서는 신뢰의 형성이 매우 중요하며, 이를 위하여 본부의 가맹점에 대한 지원의 강화, 양자 간의 원활한 커뮤니케이션, 가맹점의 과거결과에 대한 만족의 증진, 양자 간의 갈등 예방 및 해소가 필요하며, 이러한 본부의 가맹점에 대한 지원과 원활한 커뮤니케이션이 가맹점의 과거결과에 대한 만족을 증가시킬 수 있고, 원활한 커뮤니케이션이 양자 간의 갈등을 감소시킬 수 있는 것으로 나타났다. Since the implementation of economic reforms in 1978, the Chinese economy grows rapidly at an average annul growth rate of 9% over the post two decades. Franchising has been widely recognized as an important source of entrepreneurial activity. Trust is important in that it facilitates relational exchanges by permits partners to transcend short-run inequities or risks to concentrate on long-term profits or gains. In the relationship between the franchisors and franchisees, trust has been described as an important source of competitive advantage. However, little research has been done on the factors affecting trust in Chinese franchisor-franchisee relationships. The purpose of this study is to investigate what factors affect the trust in the franchise system in China, and to provide guidelines and insights to franchisors which enter Chinese market.<BR> In this study, according to Morgan and Hunt (1994), trust is defined as the extending when one party has confidence in an exchange partner"s reliability and integrity. We offered a conceptual model of the empirical study. The model shows that the factors affecting the trust include franchisor"s supports, communication, satisfaction with previous outcome and conflict. We also suggested the franchisor"s supports and communication like to enhance the franchisee"s satisfaction with previous outcome, and the franchisor"s supports, communication and he franchisee"s satisfaction with previous outcome tend to decrease conflict.<BR> Before the formal study, a pretest involving exploratory interviews with owners from three franchisees was conducted to make sure the questionnaire was relevant and clear to the respondents. The data were collected using trained interviewers to carry out personal interviews with the aid of an unidentified, muti-page, structured questionnaire. The respondents comprised of owners, managers, and owner managers of franchisee-owned food service franchises located in Beijing, China. Even though a total of 256 potential franchises were initially contacted, the finally usable sample consisted of 125 respondents. As expected, the sampling method was successful in soliciting respondents with waried personal and firm characteristics.<BR> Self-administrated questionnaires were used for all measures. And established scales were used to measure the latent constructs in this study. The measures tapped the franchisees" perceptions of the relationship with the referent franchisor. Five-point Likert-type scales ranging from "strongly disagree" (=1) to "strongly agree" (=7) were used throughout the constructs (trust, eight items; support, five items; communication, four items; satisfaction, six items; conflict, three items).<BR> The reliability measurements traditionally employed, such as the Cronbach"s alpha, were used. All the reliabilities were greater than .80. The proposed measurement model was estimated using SPSS 12.0 and AMOS 5.0 analysis package. We conducted A series of exploratory factor analyses and confirmatory factor analyses to assess the convergent validity, discriminant validity, and reliability. The results indicate reasonable overall fits between the model and the observed data. The overall fit of measurement model were χ² = 159.699, p=0.004, d.f. = 116, GFI = .879, NFI = .898, CFI = .969, IFI = .970, TLI = .959, RMR = .058. The results demonstrated that the data reasonably fitted the model. We also examined construct reliability and reliability and average variance extracted (AVE). The construct reliability of each construct was greater than .80 and the AVE of each construct was greater than .50.<BR> According to the analysis of Structure Equation Modeling (SEM), the results of path model indicated an adequate fit of the model: χ² = 142.126, p = 0.044 , d.f. = 115, GFI = .892, NFI = .909, CFI = .981, IFI = .981, TLI = .974, RMR = .057. As hy