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웹사이트 사용자 환경이 인터넷 점포 충성도에 미치는 영향에 대한 연구
손창수(Sohn Chang-Soo),이동일(Lee Dong-Il) 한국상품학회 2003 商品學硏究 Vol.- No.30
As the expectation of the e-business has changed to disappointment, many ebusiness companies are trying to survive in Internet markets. As a way to survive in the market, they try to build customers' loyalty of Internet stores by emphasizing trust. On the other hand, they are improving the characteristics of Internet stores by focusing on website design and ease of web use. But, few studies have empirically conducted the test to verify the fact that trust is the critical component to build customers' loyalty. This study revealed that trust is the main factor to build customers' loyalty and that website design and ease of web use can explain trust. This study conducted questionnaire survey and structural equation modeling.
이동일(Dong-Il Lee),손창수(Chang-Soo Sohn) 한국상품학회 2003 학술발표논문집 Vol.- No.-
As the expectation of the e-business has changed to disappointment, many e-business companies are trying to survive in Intemet markets. As a way to survive in the market, they try to build customers’loyalty by emphasizing trust. On the other hand, they are setting up the switching barriers high in order to grab the lock-in customers. But, few studies have empirically conducted the test to verify the fact that trust and switching barriers are the most critical components to build customers’loyalty. This study revealed that trust is the main factor to build customers’loyalty, rather than switching barriers. This study conducted questionnaire survey and structural equation modeling.
친환경 농산물의 소비자 선택속성 분석: 포도와 감귤을 대상으로
김성훈 ( Soung Hun Kim ),손창수 ( Chang Soo Sohn ),?이기영 ( Ki Young Lee ) 한국농업경제학회 2015 農業經濟硏究 Vol.56 No.2
In Korea, the current consumers of environment-friendly agricultural product show the more specific determinant factors, including sweetness, flavor, shape, and others. However, few studies have been conducted to discuss the determinant factors of consumers about environment-friendly agricultural products, and thus Korean producers have problem to match the specific determinant factors of consumers which can accept the higher price. The purpose of this paper is to analyze the determinant factors of consumers about environment- friendly grape and tangerine, through survey and fuzzy multi-criteria decision making approach. The results of analyses present that Korean consumers have the specific determinant factors about environment-friendly grape and environment-friendly tangerine, which are different from conventional grape and tangerine. Consumers’ experience of the purchase of environment- friendly agricultural products also affects the determinant factors. Findings from this research might be helpful to producers and other researchers.
친환경 과일의 구입 행위 분석: 포도와 감귤을 대상으로
김성훈(Sounghun Kim),손창수(Chang-Soo Sohn),이기영(Ki-Young Lee) 충남대학교 농업과학연구소 2015 농업과학연구 Vol.42 No.4
Even though many Korean consumers have bought environment-friendly fruits, including grapes and mandarins, farmers and suppliers still have little information about how they make a decision for the actual purchase in the real markets. Without the suitable information of purchase behavior of environment-friendly fruits, farmers and suppliers cannot set up the efficient marketing strategy which can create the better agricultural products for Korean consumers. The purpose of this paper is to analyze the consumers’ purchase behavior of environment-friendly fruits in Korea. Especially, this study was focused on the grapes and mandarins, through the survey research and the frequency analysis. The results of study in this paper present a few findings useful as follows: First, Korean consumers have the strong concern of environment-friendly agricultural products, including fruits. Second, consumers usually buy environment-friendly fruits by two times per month. Third, consumers generally concern taste, freshness, and food-safety, when they buy environment-friendly grape or mandarin.
Integrated Model for Information Systems, Organizational Learning, and Competitive Advantage
Sohn, Chang-Soo 가톨릭대학교산업경영연구소 2003 産業經營硏究 Vol.- No.11
This study explains the impact of information systems on knowledge development processes from the organizational learning perspective. The developed knowledge by information systems may provide the company with competitive advantage. Competitive advantage is based on organizational capabilities. Organizational capabilities are produced by organizational learning processes. Organizational learning processes obtain, interpret, and distribute the knowledge to the entire organization and finally memorize it for future use. During these processes, some knowledge may be unlearned. Distributed knowledge may be acquired by the higher-level knowledge acquisition processes or used to produce organizational capabilities. Therefore, information systems are regarded as a composite resource for competitive advantage. On the other hand, organizational learning influences information systems and vice versa.