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손영화(Son, Youn-ghwa) 계명대학교 사회과학연구소 2015 한국사회과학연구 Vol.34 No.1
This study was conducted to verify whether there are any differences in health-oriented consumer behavior which is for university students in health care across genders or regions in accordance with one’s interest in health and self-perception of one’s own health. The subjects were university students in Seoul, Gyeonggi Province, Daegu and Gwangju. The findings are as follows. While there was no difference in regions and smoking status in terms of their interest in health, self-perception appeared to be higher in men than in women. A review on the difference in health management behavior across genders showed that men were significantly more likely than women to register themselves at a gym and work out, or to carry out exercises like jogging. An analysis across different regions shows that there were differences in doing workouts like jogging and dietary planning. In result of the post analysis, there was a statistically significant difference between Daegu and Gyeonggi Province in jogging, also there were statistically significant differences between Seoul and Gyeonggi Province, Seoul and Gwangju, as well as Daegu and Gwangju in dietary planning. As a result of examine of health management behavior in smoking status, there was a statistically significant difference in jogging and dietary planning.