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손상희 대전대학교 이과대학 기초과학연구소 1997 自然科學 Vol.- No.-
In post-industrial society, consumption takes a role as a means of acquiring unique lifestyle or style, especially for the new generation. The purpose of this study was to identify consumption culture of adolescents in the context of consumerism culture. The use of goods in order to create social distinctions and to establish self-identity was noted in this new generation's consumption culture, and it was argued that advertising and other media attach images of beauty, fulfilment, and good life and that they persuade adolescents to have such lifestyle through buying consumer goods. It was also argued that the consumption culture of adolescents is strongly related to the counter-culture or counter-school culture. Implications were discussed with respect to future research area.
정영숙,손상희 대구대학교 사회과학연구소 2004 社會科學硏究 Vol.12 No.1
In post-industrial society, consumption takes a role as a means of acquiring unique lifestyle or style, especially for the new generation. The purpose of this study was to identify and compare consumption culture of new generations in the context of consumerism culture, taking gender differences into account. Data were collected from 1,100 university students using questionnaire method. Results of analysis showed that patterns of consumerism culture vary depending on gender, and the use of goods in order to create social distinctions and to establish self-identify was noted in this new generation's consumption culture. It was argued that advertising and other media attach images of beauty, fulfillment, and good life and that they persuade new generations to have such lifestyle through buying consumer goods. It was also argued that the consumption culture of new generations is strongly related to the consumer-culture or counter-school culture. Similarities and differences in the patterns of consumerism culture between male and female students are discussed, and implications for future research area are provided. 본 연구의 목적은 현대사회 소비문화의 맥락에서 신세대의 소비문화를 고찰하고, 현대사회의 소비문화의 특성과 그것을 이루어 온 소비사회의 논리에 관한 관점을 정리함으로써 신세대가 현대사회의 소비문화에 어떻게 편입되는지 그 동인을 파악하고자 하였고, 실증적으로 성별에 따른 소비문화적 성향을 분석하여 특성을 비교하였다. 자료는 재학중인 대학생을 성별분포를 고려한 유의적 표집방법을 적용하여 1,100명을 대상으로 수집하였다. 분석결과, 소비지향적 성향은 남녀 모두에서 공통적으로 나타났으며, 외모지향적 성향은 남학생의 경우 하나의 독립요인으로 나타났으나 여학생은 외모지향적 성향과 타인지향적 성향이 하나의 요인으로 구조화되는 되는 것으로 파악되었다. 이러한 분석결과는 신세대 소비문화가 현대 소비사회의 논리를 반영하고 있다는 것을 시사한다.