반려견 플랫폼 서비스 품질이 만족과 구매의도에 미치는 영향: 사용자 개인적 특성의 조절효과를 중심으로

백영호 한국상품학회 2018 商品學硏究 Vol.36 No.6

The purpose of this study is to analyze the effects of service quality evaluation factors of platform service users on purchasing behaviors of platform users and the moderating effects of users’ individual characteristics. To attain the purpose, this study analyzed the effects on users’ trust, satisfaction and purchasing intentions, based on data on service quality evaluation of users about platform services of companion dogs that are practically being provided in the nation. Regarding service quality factors, the 4 on-line service factors: security and efficiency, transitivity and availability were utilized to measure the platform service quality of companion dogs. The effects of such evaluation outcomes on users’ purchasing attitudes were analyzed. Individual characteristics of platform users were divided into the 5 factors: cognitive styles, shopping dispositions, self-efficacy, technology anxiety and interactive desire dispositions for measurement. Regarding the effects of service quality evaluation on users’ satisfaction and purchasing intentions, the moderating effects of such individual dispositions were analyzed. The analytic results of this study reveal that the quality evaluation on the 4 service factors has the significant effects on users’ satisfaction, trust and purchasing intentions. Besides, it is indentified that individual characteristics of users control the effects of the 5 service quality factors on users’ satisfaction and purchasing intentions. Such results of this study would be expected to provide concrete guidelines on the direction of the development of platform services to companies that carry out multiple platform businesses including companion dog platform. 본 연구는 플랫폼 서비스 사용자들의 서비스 품질 평가 요인이 플랫폼 사용자의 구매 행동에 미치는 영향과 사용자의 개인 특성의 조절효과를 분석하고자 수행되었다. 국내에서 실제로 서비스 되고 있는 반려견 플랫폼 서비스에 대한 사용자들의 서비스 품질 평가 자료를 토대로 사용자들의 신뢰와 만족, 구매 의사 등에 미치는 영향을 분석하였다. 서비스 품질 요인은 보안성, 효율성, 이행성, 가용성 등 5개의 온라인 서비스 요인들을 사용하여 반려견 플랫폼 서비스의 품질을 측정하였고 이러한 평가 결과들이 사용자들의 구매 태도에 미치는 영향을 분석하였다. 플랫폼 사용자의 개인 특성은 인지양식, 쇼핑성향, 컴퓨터 자기효능, 기술수용능력, 상호작용 성향 등 5개로 구분하여 측정하였고 서비스 품질 평가가 사용자의 만족과 구매의사에 영향을 미치는 과정에서 이러한 개인적 성향의 조절효과를 분석하였다. 분석 결과 반려견 플랫폼의 5개 서비스 요인에 대한 품질 평가는 사용자의 만족과 신뢰, 구매의사에 유의한 영향을 미치는 것으로 나타났다. 또한 사용자들의 개인적 특성은 5개의 서비스 품질 요인이 사용자들의 만족과 구매의사에 미치는 영향을 조절하는 것으로 밝혀졌다. 이러한 연구 결과는 반려견 플랫폼을 비롯한 다양한 플랫폼 비즈니스를 수행하는 기업들에게 플랫폼 서비스의 개발 방향에 대한 구체적인 지침을 제공할 것으로 기대할 수 있을 것이다.

성인병의 예방과 치료를 위한 영양과 운동처방 II. 고혈압과 동맥경화에 미치는 영향

백영호 한국생명과학회 1999 생명과학회지 Vol.9 No.2

규칙적인 운동은 혈압을 낮춰주고 체중조절과 스트레스 해소에도 도움을 주기 때문에 협심증이나 심근경색과 같은 관상동맥질환을 예방하는데 효과가 있다. 동맥경화증을 촉진시키는 위험인자로는 고혈압, 고지혈증, 당뇨병, 비만, 지나친 흡연, 운동부족 등을 들 수 있으며, 동맥경화의 진행은 어려서부터 시작되어 연령의 증가와 어불어심해진다. 특히, 여자보다 남자에게서 더 심하다. 동맥경화증 위험인자가 있는 사람의 경우 식습관과 생활양식, 그리고 운동처방으로 동맥경화성 질환을 예방하는 것이 중요하다. 식이섬유는 체내에서 소화관의 운동을 촉진하여 장관내 체류기간을 단축시키며 콜레스테롤의 흡수를 저해하여 비만, 고지혈증, 동맥경화 및 대장암 등을 예방할 수 있다. 각종 채소류와 해조류는 불포화지방산이 다량으로 함유된 식품으로서 장내에서 콜레스테롤 흡수를 방해하는 역할을 한다. 또한 식물성 기름에 함유되어 있는 필수지방산과 불포화지방은 콜레스테롤의 대사를 촉진하는 반면 흡수를 방해하며, 과일류에는 수용성 식물섬유인 팩틴이 함유되어 있어 체내의 콜레스테롤치를 떨어뜨린다. 콜레스테롤 및 포화지방산이 적고 불포화지방산이 많은 음식을 섭취하도록 하며 식이요법만으로도 콜레스테롤치를 10~15% 감소시킬 수 있다. 운동과 식이를 병행하여 운동을 지속적으로 장기간 할 때 효과가 매우 크다. 운동은 유산소성 운동으로서 운동강도는 HRmax의 60~80$\%$ $Vo_2$ max 50~70$\%$), 운동시간은 15~60분/day, 운동빈도는 3-6회/week가 바람직하다. 특히 심한 고혈압의 경우에는 환자의 상태에 따른 운동처방의 배려가 있어야 되며, 의사와 상의하여 전문적인 처방이 필요하다. 확인되었다.H, ENO1, ADH1 promoter 순으로 나타났지만, 초기 포도당 농도가 높을 때나 에탄을 생산이 심각한 유가식 배양에서는 ENO1 promoter가 inulinase의 구성적 발현ㆍ생산에 더 적합할 것으로 사료된다.라서 체중조절을 위해서는 식이제한 보다는 자유로운 식이 섭취의 방법을 통해 더 많은 운동기간을 가지고 운동을 한다면 체중조절은 물론 근육 대사를 원활히 하여 건강한 생활을 할 수 있으리라 기대한다.공정에서 매우 효과적으로 이용될 수 있을 것으로 판단된다.게 기여하리라고 전망된다. Regular exercise is effective in preventing coronary disease such as angina pectoris and infarction, inside it can lower the blood pressure and aids in weight control and release of stress. Risk factors of arteriosclerosis is hypertension, hyperlipidemia, diabetes, obesity, physical inactivity and excessive smoking. Arteriosclerosis begins at young age worsens with age, particulary in male. For people with risk factors of arteriosclerosis, it is important to prevent arteriosclerosis-related disease with dietary, living pattern and exercise prescription. Dietary fibers promote exercise of the digestive tract and shortens the time food remains inside the digestive tract. It can prevent obesity, hyperlipidemia, arteriosclerosis and colin cancer by blocking the absorption of cholesterol. Various vegetables and sea foods are lichen unsaturated fats and prevent the absorption of cholesterol inside the digestive tract. Essential fatty acids and unsaturated fats which are contained in vegetable oils, promotes metabolism while preventing absorption. In fruits, pectin water-soluble fiber, is present and lowers the level of cholesterol. By consuming foods that low in cholesterol and saturated fats, and rich in unsaturated fats, aliomentotherapy alone can reduce the plasma cholesterol by 10~l5$\%$. For ideal exercise, it should be aerobic with intensity of 60~80$\%$ HRmax, duration of 15~60min/day. The frequancy of 3~6/week is desirable the better exercise prescription is endurance aerobic exercise. To get more effect exercise, exercise consistency is very important.

유영운동이 콜레스테롤 식이 흰쥐에 있어서 간 조직의 항산화물질 및 혈액 성분에 미치는 영향

백영호,김세중,정해영,최진호,Beak, Yeong-Ho,Kim, Se-Jong,Chung, Hae-Young,Choi, Jin-Ho 한국생명과학회 1997 생명과학회지 Vol.7 No.4

The purpose of this study was to investigate effects of swimming training and cholesterol diet on the activation of hepatic antioxidant enzymes and serum lipid in Sprague Dawley rats(24 weeks of age). They were divided into five groups which were made up of normal-diet detraining group(C), 2% cholesterol-diet detraining group(CC), 2% cholesterol-diet swimming training groups which were classified according to their training time(CSA: 12min, CSB:8min, CSC:4min). They were given normal diet for the first 6weeks and then, separated normal-dietary and 2% cholesterol-dietary for 14 weeks. During these periods, 10 weeks’ swimming training was performed after 4 weeks later. And then we analyzed blood and liver by decapitating those rats. Swimming training showed a tendency to increase the activation of GSH-peroxidase, Nonprotein-SH and malondialdehyde, and decrease total- cholesterol, LSL-C/HDL-C and VLDL significantly. Whereas, cholesterol diet which has no training showed decrease the activation of hepatic antioxodant enzymes, and increase total-cholesterol and LDL-C/HDL-C absolutely. These results suggest that swimming training should stimulate the activation of hepatic antioxidant enzymes and decrease total-cholestrol even if they had cholesterol diet.

성인들의 자가건강관리 행태와 신체적 자기효능감에 관한 연구

백영호 釜山大學校 附設 體育科學硏究所 2004 體育科學硏究所 論文集 Vol.20 No.-

This study was investigates the self-care status and physical self-efficacy and thus provide to basic data for maintaining health, effective health care in adults.....

ICT 도로조명 융복합과 빅데이터에 관한 고찰

백영호 한국조명·전기설비학회 2015 조명.전기설비 Vol.29 No.3

2002 부산아시안게임과 지역사회

백영호 동서대학교 한국지역사회연구소 2001 地域社會 Vol.2001 No.1

리조트 산업의 활성화를 위한 美 Las Vegas 개발사례 연구

백영호,이의철,기운서 釜山大學校 師範大學 1999 교사교육연구 Vol.37 No.-

As we studied Las Vegas with the changes of the times, we found that Las Vegas which tourist used to via has become the destination of journey, and that a city for man adults has become the comprehensive resort city for the whole family. The main causes for these changes lied on the hotels and casinos in Las Vegas. The hotels and casinos that simply supplied lodging and gaming seems to change into the place that has multidimensional mass resort spot with elements of sports and leisure. The changes of the character of the hotels and casinos seem to be in gear with both internal and external changes of game industry represented as casino. The internal change of game industry emerged from the change of visitor and user's preference of games; visitors to casino have moved to mid-low batting class, and to young women class and family tourist. They are reported to prefer somewhat soft slot machine and video games to traditional table games. Now casino games settle down as the part of entertainment for public. This is also related to the external change of game industry which means cognitional change of public. Due to the political endeavor of authority of Nevada and Las Vegas that recognized casino as an industry and foster it, the cognition that casino is not for the gamblers but for a kind of entertainment for public has been spreaded widely. By constant improving through market extension and adding sports-leisure facilities, authority of Las Vegas try to Las Vegas into the mass resort city with game industry. This seems to be great full of suggestions. Today, casino has become an object of active leisure activity, taking off its gambling image. In addition, from the point of economic view, it is in the spotlight as high value added industry that has great effects such as improvement of international payments, activation of local economy, increase of income of resident and insurance of tax revenues. As we studied about Las Vegas, casino games have become a part of mass resort industry by adding leisure-sports facilities and playing space for children and have changed into the factor of important entertainment that leads resort industry. Thus, to develops Korean resort industry, together with existed leisure-sports facilities, factor of game industry like casino seems to be considered.

LED직관램프의 신뢰성 향상과 수명연장을 위한 新공법 사례보고

백영호 한국조명·전기설비학회 2014 조명.전기설비 Vol.28 No.4

고효율 광원기술의 이해와 정부정책 및 산업

백영호,Baek, Yeong-Ho 한국정보디스플레이학회 2009 인포메이션 디스플레이 Vol.10 No.6

선진국의 테마파크(theme park) 현황 분석 및 개발전략에 관한 연구

백영호,이의철 釜山大學校 師範大學 1998 교사교육연구 Vol.35 No.-

By a study on present condition of advanced country's theme park and development strategies, object, theme, examination of validity of business, the organization of business, service, composition of space, and location were concerned for the business plan of the theme park. Conclusion of this study was draw based on 〈table 3〉 and story and concept of theme park as follows; 1. Unique story environment was constructed for users' satisfaction. 2. To delivery the theme park's story to users smoothly, facilities and spaces were arranged such as merchandise, hall way, landscape architecture, uniform, and music. 3. The learning opportunity offer to participants through the local characteristic, the resources, the custom, and a tradition. 4. Internationality was concerned to understand foreign cultures. The location of theme park should be below 35 degree of the north latitude climate and the less amount of rainfall is proper to run business for four seasons. Reliable relationship among gust, staff, community, and the board of directors are required as business characteristic for the long term of plan. 5. In recent year, it is trend to have various theme in complex resort system based on consistent concept.