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확장된 기술수용모델을 적용한 외식업체 배달앱 이용의도 연구
백승희,김영신,Baek, Seunghee,Kim, Youngshin 한국식품영양학회 2018 韓國食品營養學會誌 Vol.31 No.1
The purpose of this study was to investigate the structural relationship between environmental factors, personal factors, ease of use, usefulness and behavioral intention of delivery application by applying the extended Technology Acceptance Model (TAM). An online survey was conducted based on a self-administered questionnaire to a selected sample who had an experience of using delivery application at least once. The survey was conducted in September, 2017. The data obtained was analyzed using SPSS 24.0 for windows and AMOS 24.0. The findings of the study showed that among environmental factors, social influence had a significant effect on perceived usefulness and perceived ease of use and facilitating conditions had a significant effect on perceived ease of use only. Among personal factors, anxiety had a significant effect on perceived usefulness, while innovation had a significant effect on perceived ease of use. Both of perceived usefulness and perceived ease of use had a significant effect on behavioral intention. This study suggests the importance of environmental and personal factors for increase of behavioral intention of delivery application.
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편의점 프리미엄 도시락에 대한 소비가치가 태도 및 행동의도에 미치는 영향
백승희 ( Seunghee Baek ),김영신 ( Youngshin Kim ) 한국식품영양학회 2017 韓國食品營養學會誌 Vol.30 No.2
This study investigates what consumption values affect attitude and behavioral intentions toward a premium lunch box at a convenience store using VAB(Value-Attitude-Behavior) model. The main survey was conducted by a research company by means of an online survey in the form of a self-administered questionnaire. The samples were limited to customers who had tried the premium lunch box before. The survey was conducted in October 2016. The collected data were analyzed by using SPSS 21.0 for Windows and AMOS 21.0. A structural equation model(SEM) was used to verify the proposed relationships among the study variables. Three factors representing the value of the premium lunch box were identified: social & functional value, economic value, and epistemic value. The finding showed that these values had a positive effect on attitude toward the premium lunch box and that attitude had a positive effect on behavioral intentions.
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백승희(Seunghee-Baek) 한국게임학회 2018 한국게임학회 논문지 Vol.18 No.6
본 연구는 게임개발 성과를 효율적으로 향상시키기 위해 게임개발 조직의 특성이 게임성과에 미치는 영향을 살펴보고자 하였다. 게임개발 조직의 특성으로는 게임 프로젝트 관리 특성, PM 특성, 게임개발팀 특성, 조직문화로 구성하여 독립변수로 설정하였으며, 게임성과를 게임프로젝트 성과와 게임개발 최종성과로 나누어 종속변수로 설정하였다. 분석결과 4가지 게임개발 조직의 특성이 게임 프로젝트 성과 및 게임개발 최종 성과에 영향을 미치는 요인으로 나타났다. 본 연구를 통해 게임개발팀 내 구성원들의 역량을 제고하기 위해 게임개발에 집중할 수 있는 환경과 관리자들을 위한 적합한 매니지먼트 교육이 필요함을 시사하였다. This study is to find out how to improve the efficiency of game development by analyzing the effects of the characteristics of game development organization on game development performance. The characteristics of the game development organization were set as independent variables, consisting of game project management characteristics, PM characteristics, game development team characteristics, and organizational culture. Game performance is divided into game project performance and game development final performance. As a result, the characteristics of the four game development organizations were found to be a significant factors in the game project performance and game development final performance. This study suggests that the environment that can focus on game development and appropriate management education for managers are needed to enhance the competence of members in game development team.
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Influences of Relationship Benefits of SNS on Brand Attitude
이상원(Sangwon Lee),백승희(Seunghee Baek) 한국컴퓨터정보학회 2013 한국컴퓨터정보학회 학술발표논문집 Vol.21 No.2
Supporting communications among users, Social Network has encouraged various information flows through relationships among them. This paper studies on mentality or attitude of Social Network Services (SNS for short) users, on the basis of Technology Acceptance Model (TAM for short) and then proposes so-called TAMS, Technology Acceptance Model for Social Network Services. SNS users make full use of SNS as channels in order to create, expand, and obtain some information related to personal concerns. We will research on how the benefits that users get by using SNS exert influence on user-perceived usability. The SNS-using benefits focus on relationship benefits that are formed by interactions among users. Provided that perceived usability affects mental or informational benefits according to involvement of SNS users, we will check how perceived usability or ease of use is connected to brand attitude.
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金敏娥,白承嬉,崔圭東 대한한의학회 부인과학회 2000 大韓韓方婦人科學會誌 Vol.13 No.2
Purpose: The purpose of this study was to investigate the effect of Sobokchukyetang on growth inhibitory of three different human uterine cells, human normal uterine cell line(HUAC), human uterine myoma cell line(HUMC) and human uterine adenocarcinorma cell line(HUAC). Method: Vitro growth rate of three different human uterine cells cultured at 0.1mg/m8 Sobokchukyetang in DMEM media, and vitro growth rate,vitality,configuration of three different human uterine cells cultured in DMEM media containing various concentration of Sobokchukyetang extract were carried out. Result: Sobokchukyetang inhibited the proliferation of HUMC, HUAC as compared with HNUC and growth inhibitory effect on HUMC was significally appeared. The lowest concentration which inhibit vitro growth rate at three different human uterine cells was 10㎎/㎖, and significal concentration of vitro growth inhibition was over 0.1㎎/㎖. When HUMC was cultured at Sobokchukyetang over 0.1㎎/㎖, growth rate was rather decreased than inhibited. The concentration of the lowest vitality at three different human uterine cells was 10㎎/㎖, At this concentration, cellular configuration of HUNC was showed somewhat its original growth configuration, fibroblast type but cellular configuration of HUMC, HUAC was showed round or oval form as compared with configuration of HUNC. And then, when vital staining was carried out, a lot of HUMC, HUAC were turned out dead cell as compared with HUNC. These results suggest that Sobokchukyetang has inhibitory effect on growth of human uterine tumor cell(HUMC, HUAC), especially it has significal inhibitory effect on growth of HUMC.
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