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항공산업의 전략적 제휴에 관한 연구 : NWA와 KLM의 제휴사례를 중심으로
이승영,백순석 동국대학교 해외개발연구소 1994 國際貿易論叢 Vol.9 No.-
This study will analyse the alliance between NWA and KLM, Most industries present difficult problems of analysis because of continual changes in the structure of the market and the performance of individual firms. This is certainly so in the case of the international airline industry, owing to deregulation, privatization and grobalization. Strategic alliances can be one of the solution. Strategic alliances can be catracterized by nationality and degree of interfirm cooperation, each company's contribution from the value chain, geographical scope and mission, fiduciary risk and environmental risk exposure, relative bargaining power and ownership. The alliance between NWA and KLM includes joint venture but we can also find strategic alliances. In this case study, Korea's airline industry can learn the lessons from the success of alliances between two companies.