국가대표 태권도시범단의 시범능력 향상방안에 대한 연구

박태승(Park, Tae-Seung) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.5

This paper sought to find out the policy measures through case analysis of Kukkiwon - mecca of taekwondo people - becoming corporation with special status as part of measures for promotion of taekwondo, the country’s traditional martial arts. For this, the study conducted analysis of general policy formation process as well as specific policy formation process in Kukkiwon – MOCST (the Ministry of Culture, Sports and Tourism) situation in an effort to generalize logic of such policies. This study is an attempt to recognize and understand conflict between Kukkiwon and MOCST as one among Kukkiwon, the government and taekwondo organizations, and sought to conduct detailed and in-depth analysis in the aspect of policy beyond normal prescriptive discussion - just remaining in the normative level for the present. For this purpose, this study limited its scope to Eom Un-kyu, Lee Seung-wan, legal corporation Kang Won-sik (2008.6.26 - 2010.6.11) and adopted case study as its methodology for its analysis. Case study, which is an empirical research method using multilateral sources of data for its analysis, can be a useful means for researchers to derive results to identify unique characteristics of social objects as their research target. So, this method was considered as an appropriate one for this study. And the study drew following conclusions in the process of Kukkiwon becoming of corporation with special status First, policy formation process was made through complicated process rather than unilinear one. Second, formation structure of legal corporation was based on friendly relations between MOCST, incorporated foundations and legal corporations of Kukkiwon, and its policy was designed and implemented accordingly. Third, there was increase of influences of taekwondo leaders in the process of policy formation process. Through these findings, the study could confirm that policy was the outcome of important political interactions by means of adjustment and negotiations among policy makers, rather than a reasonable decision. Taking this into account, the study suggested proper allocation between each ministry and department as well as systemization in the process of policy-making of taekwondo.

국기원 특수법인화 사례분석을 통한 태권도 진흥정책 방안에 관한 연구

김상진(Kim, Sang-Jin),전익기(Jeon, Ik-Ki),박태승(Park, Tae-Seung) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.5

This paper sought to find out the policy measures through case analysis of Kukkiwon - mecca of taekwondo people - becoming corporation with special status as part of measures for promotion of taekwondo, the country’s traditional martial arts. For this, the study conducted analysis of general policy formation process as well as specific policy formation process in Kukkiwon – MOCST (the Ministry of Culture, Sports and Tourism) situation in an effort to generalize logic of such policies. This study is an attempt to recognize and understand conflict between Kukkiwon and MOCST as one among Kukkiwon, the government and taekwondo organizations, and sought to conduct detailed and in-depth analysis in the aspect of policy beyond normal prescriptive discussion - just remaining in the normative level for the present. For this purpose, this study limited its scope to Eom Un-kyu, Lee Seung-wan, legal corporation Kang Won-sik (2008.6.26 - 2010.6.11) and adopted case study as its methodology for its analysis. Case study, which is an empirical research method using multilateral sources of data for its analysis, can be a useful means for researchers to derive results to identify unique characteristics of social objects as their research target. So, this method was considered as an appropriate one for this study. And the study drew following conclusions in the process of Kukkiwon becoming of corporation with special status First, policy formation process was made through complicated process rather than unilinear one. Second, formation structure of legal corporation was based on friendly relations between MOCST, incorporated foundations and legal corporations of Kukkiwon, and its policy was designed and implemented accordingly. Third, there was increase of influences of taekwondo leaders in the process of policy formation process. Through these findings, the study could confirm that policy was the outcome of important political interactions by means of adjustment and negotiations among policy makers, rather than a reasonable decision. Taking this into account, the study suggested proper allocation between each ministry and department as well as systemization in the process of policy-making of taekwondo.

태권도시범공연단원이 지각하는 리더-구성원 교환관계(LMX)가 직무만족 및 조직몰입에 미치는 영향

박태승(Park, Tae-Seung),윤정욱(Yoon, Jung-Wook) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.5

Recent research on leadership tends to be focused on LMX (Leader-Member Exchange). And the purpose of this study is to understand how LMX improves job satisfaction of taekwondo demonstration show members and affects their organizational commitment. The subjects of this study were members of university taekwondo demonstration show teams participating in the World Taekwondo Hanmadang 2013 held at Daejeon Chungmu Gymnasium from August 28 to 31, 2013, and samples were collected from that population. Survey of the study used convenience sampling out of probability sampling methods to conduct total 180 questionnaire survey by this researcher and two aides. Of these, the study collected 172 questionnaires and used 168 for final analysis, excluding those with insincere and duplicate answers that were considered unusable for this purpose. This study conducted specifically frequency analysis, EFA (Exploratory Factor Analysis), reliability analysis, correlation analysis as well as regression analysis and drew results as below. First, emotional attachment, loyalty and professionalism-subfactors of LMX ? had a positive effect on job satisfaction of the team members. Second, same subfactors emotional attachement, loyalty and professionalism had some effects on emotional commitment, while loyalty and willingness to contribute had a positive effect on continuous commitment. Third, job satisfaction had a positive effect on emotional commitment, continuous commitment ? subfactors of organizational commitment.

세계태권도대회 스폰서십을 통한 브랜드-이미지 전이효과 분석

박태승(Park, Tae-Seung),임종남(Lim, Jong-Nam),강철우(Kang, Cheol-Woo) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.3

This research is based on determining how the “20th Gyenggju World Taekwondo Championship” sponsorship has positively affected the Taekwondo image to transfer to Brand Image and Brand Behavior and present actual proof that the results are due to tournament sponsorship. Also, if there has been any image transfer, this research will identify the similarities between the Events and Brand Image, and identify the relation between the image transfers in order to provide an actual guideline to companies who need to make logical choices when it comes to Taekwondo athlete tournament sponsorship. In order to measure the effects of sponsorship in the “20th Gyenggju World Taekwondo Championship” a method which measures results on experimental approach has been used. Due to preliminary investigations, we have selected “Samsung” which had a deep relation with the “20th Gyenggju World Taekwondo Championship Athlete Championship” and “Warner Bros. Entertainment” which had no relations. The subjects of this research were tested before and after planning this research. The data collected was processed through SPSS Window 18.0’s technical stat analysis, reliability analysis, independent sample t-test and comparative sample t-test and concluded with the following results. First, it showed that there was a noticeable statistic relation regarding the image transition affected by TAEKWONDO tournament sponsorships. Secondly, statistically there was a significant image transfer in regard to how much the events and brand image were related. In conclusion, as a result of marketing communications of such sport events, sponsorships had a positive affect on brand image and brand behavior, and such strategies could help companies expand their brand value.

국악관현악 공연의 서비스품질이 서비스가치, 관람만족 및 재관람의도에 미치는 영향

박태승(Tae-Seung Park) 한국엔터테인먼트산업학회 2022 한국엔터테인먼트산업학회논문지 Vol.16 No.1

본 연구의 목적은 국악관현악 공연이 제공하는 서비스품질이 서비스가치, 관람만족 및 재관람의도라는 구성 요인에 어떠한 영향을 미치며 이를 통하여 실질적인 서비스 마케팅 전략을 도출하는데 기초적인 자료를 제공하고자 한다. 본 연구의 목적을 달성하기 위해 설문조사를 실시하였다. 총 350부의 설문지 중 잘못 작성된 설문지 41부를 제외한 309부를 최종 유효 표본으로 선정하여 연구를 진행하였으며, 연구의 목적을 달성하기 위한 분석방법으로는 IBM SPSS 23.0 ver을 이용하여 빈도분석, 탐색적 요인분석, 신뢰도 분석, 상관관계분석, 그리고 회귀분석을 사용하였다. 본 연구는 연구결과를 근거로 다음과 같은 결론을 도출하였다. 첫째, 서비스품질의 하위요인 중 공연프로그램 품질과 물리적환경 품질 요인이 서비스가치와 관람만족, 재관람의도 요인에 통계적으로 긍정적인 영향을 미치는 것을 알 수 있었다. 둘째, 서비스가치 요인 관람만족 및 재관람의도 요인에 통계적으로 긍정적인 영향을 미치는 것을 알 수 있었다. 셋째, 관람만족 요인이 통계적으로 재관람의도 요인에 통계적으로 긍정적인 영향을 미치는 것을 알 수 있었다. The purpose of this study is to provide basic data on deriving practical service marketing strategies through which the service quality provided by Korean traditional orchestra performances affects the constituent factors of service value, viewing satisfaction, and revisit intention. A survey was conducted to achieve the purpose of this study. of a total of 350 questionnaires, 309 were selected as the final valid sample and the study was conducted, excluding 41 incorrectly written questionnaires. In the case of this study, frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and regression analysis were used as analysis methods to achieve the purpose of the study using IBM SPSS 23.0 This study drew the following conclusions based on the research results. First, it was found that among the sub-factors of service quality, performance program quality and physical environment quality factors had a statistically positive effect on service value, viewing satisfaction, and revisit intention factors. Second, it was found that the service value factor viewing satisfaction and revisit intention had a statistically positive effect on the factors. Third, it was found that the viewing satisfaction factor had a statistically positive effect on the factors of revisit intention.

영산강 보 운영에 따른 담수생태계 동물플랑크톤 군집 변화 분석

박태승(Tae Seung Park),신지훈(Ji Hoon Shin),김영우(Young Woo Kim),차윤경(Yoon Kyung Cha) 대한환경공학회 2022 대한환경공학회 학술발표논문집 Vol.2022 No.11

공연관광물로서의 태권도공연에 관한 연구

박태승(Park, Tae-Seung),전익기(Jeon, Ikl-Ki) 한국관광레저학회 2011 관광레저연구 Vol.23 No.7

프로축구단 온라인 쇼핑몰 마케팅 믹스요인 및 웹사이트 내용분석에 관한 연구

박태승(Park, Tae-Seung),전익기(Jeon, Ik-Ki) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.4

Professional football, one of many domestic pro sports, was first introduced in 1983 and appeared to had become the most popular sports when Korea-Japan World Cup was successfully hosted in 2002, but viewing the financial status of the domestic pro football teams, admission receipts was, in fact, almost the sole income source of the teams, when excluding the subsidy from the parent companies, which means the teams could hardly reach the break-even-point (BEP) with the gate money alone, and thus, the new strategy and the countermeasure to survive is a must for the pro football teams. This study, thus, is intended to compare and analyze the contents of marketing mix and other general items of online shopping mall which 16 domestic pro football teams operate as licensing strategy business so as to provide the basic data for developing the marketing strategy. To accomplishing the goal of this study, the study adopted the procedures of comparing and evaluating the marketing mix contents and general items, which are highlighted as follows. First, structure and details of marketing mix contents on online shopping mall web site of each team were differentiated, Second, general items according to the guideline were provided differently to some extent. In view of the conclusion above, differentiated marketing mix strategy and substandard general items need to be evaluated and supplemented in a bid to activate the transaction on online shopping mall web site of the pro football teams, thereby facilitating the qualitative growth of online shopping mall which will have positive effect on enhancing the business of Korean professional football teams.

태권도시범공연의 이미지 포지셔닝에 관한 연구

박태승(Tae Seung Park),강지현(Ji Hyun Kang),전익기(Ik Ki Jeon) 한국사회체육학회 2010 한국사회체육학회지 Vol.0 No.41

The purpose of this thesis is provide basic material for establishing marketing strategies that distinguish Taekwondo exhibition games from other performances. For the purpose, this thesis compares the image of Taekwondo exhibition games and other performances and finds out what kind of images Taekwondo exhibition games give consumers. A survey of 330 residents in GyeongGi-Do was conducted for 7 days from September 4th, 2009 to September 11th, 2009. Among the retrieved surveys, 315 were used for analysis. The survey had a total of 95 items including 5 demographical items and 15 image items each for Taekwondo exhibition games, Korean traditional performances, musical performances, dance performances, fusion performances, and plays. Frequency Analysis, descriptive analysis, reliability analysis, MDS (Multidimensional Scaling), multiple regression analysis were performed on the collected material through SPSS 17.0. The survey result shows that viewers have a positive image towards Taekwondo exhibition games. They think that Taekwondo exhibition games are entertaining, energetic, lively, and easy to understand. They also say that the games feel familiar to them and have a social value. As to dance performances, they think they have mysterious beauty and excellent artistic values. Fusion performances were considered creative and enjoyable performances whose actors and actresses are highly skilled and whose audience fully immerse themselves.

태권도장의 서비스보증이 서비스가치, 고객만족 및 고객충성도에 미치는 영향

박태승(Park, Tae-Seung),전익기(Jeon, Ik-Ki) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.5

This study aims to examine the effects of service guarantee of Taekwondo studio currently facing saturated competitive situation on the factors of service value, customer satisfaction and customer loyalty, through which the effects of service guarantee strategy will be identified to provide basic information for more effective marketing strategy of Taekwondo studio. Accordingly, this study was conducted for about two months during May 10 - July 29, 2016, and using random simple sampling with a list of trainees at S, C Taekwondo studios located in Gangnam-gu, Seoul to select 170 participants. Among 170 copies of survey questionnaires, 168 copies were collected and 163 copies were used in the end upon excluding copies that were considered to be unusable for this study. Upon reviewing the results of this study and previous studies, it was found that service guarantee factor of Taekwondo studio have direct and positive effects on service value, customer satisfaction and customer loyalty. Based on this, it is necessary for service guarantee system to play a more important role in Taekwondo studios as a factor allowing studios to become more competitive.