http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 박증남 ( Piao Zeng Nan ) (검색결과 2 건)
- 무료
- 기관 내 무료
- 유료
-
국제기업가지향성이 수출성과에 미치는 비선형관계의 검증: 중국 수출기업을 중심으로
박증남 ( Piao Zeng Nan ),유승훈 ( Yu Seung Hun ) 한국유통경영학회(구 한국유통정보학회) 2017 유통경영학회지 Vol.20 No.5
본 논문의 연구목적은 중국 수출기업을 대상으로 국제기업가지향성과 수출성과에 비선형의 영향을 미치는지를 검증하고, 조직구조 유기성의 조절효과를 검증하고자 한다. 본 논문의 가설검증을 위해 사용된 설문지는 총 478부이다. 연구결과를 요약하면 첫째, 국제기업가지향성과 수출성과의 관계는 J형 관계인 것으로 나타났다. 둘째, 조직구조 유기성은 국제기업가지향성과 수출성과의 J형 관계를 더욱 강화하는 것으로 나타났다. 연구결과는 다음과 같은 이론적 기여와 경영적 기여를 한다. 이론적 기여로는 국제기업가지향성과 수출성과는 비선형 관계(J형)를 형성한다는 것이 확인되면서 국제기업가지향성과 수출성과의 관계를 새롭게 접근할 수 있는 실증적인 기여를 이루었다. 경영적 기여로는 중국 수출기업이 국제경영활동에서 국제기업가지향성 행위를 진행시켜 수출성과를 더욱 효과적으로 향상시키기 위해서는 조직구조가 유기적 이여야 한다는 것을 시사한다. The purpose of this study is to examine whether the effects of international entrepreneurship orientation on the export performance is non-liner type in China's manufacturing firms. And investigated the moderating role of organicity of organizational structure relative to the relationship between the international entrepreneurial-orientation and the export performance. A total of 478 questionnaires were used for the hypothesis test. The results of this study are summarized as follows: First, there is a J-shaped. relationship between international entrepreneurship orientation and export performance. Second, organicity of organizational structure strengthened the reverse J-shaped relationship between international entrepreneurship orientation and export performance. The results of the study’s theoretical contribution and the managerial contribution is as followed. As a theoretical contribution, it is confirmed that international entrepreneurial orientation (J-shaped) and export performance form a non-linear relationship, and it is possible to make an empirical contribution that can newly approach the relationship between international entrepreneurial orientation and export performance. The managerial contribution suggests that China's exporting companies should be organicity of organizational structure to improve effectively their export performance by advancing international entrepreneurial orientation in international business activities.
-
중국 제조기업의 국제기업가지향성과 국제시장지향성이 수출성과에 미치는 실증분석 : 시장역동성의 조절효과를 중심으로
박증남(Zeng-Nan Piao),유승훈(Seung-Hun Yu) 한국무역연구원 2017 무역연구 Vol.13 No.5
The purpose of this paper is to examine whether there is a non-linear relationship between international entrepreneurship orientation, international market orientation and export performance, among 485 Chinese manufacturing companies. Moreover, it seeks to examine the moderating effects of international market orientation and market dynamics on export performance. The results of this study are summarized as follows: First, there is a J-shaped relationship between international entrepreneurship orientation and export performance Second, the relationship between international market orientation and export performance is inverse and U-shaped. Third, market dynamics strengthened the reverse U-shaped relationship between international market orientation and export performance. Finally, international market orientation and market dynamics show that J-shaped relationship between international entrepreneurial orientation and export performance is strengthened. Study results confirmed that international entrepreneurial orientation (J-shaped) and international market orientation (inverted U-shaped) and export performance form a non-linear relationship and it is possible to make an empirical contribution to the extant body of knowledge by offering a new approach to understanding the relationship between international strategic orientation and export performance. Such findings imply that the higher the dynamics of the overseas market in the international business activities, all the more should Chinese export enterprises exhibit higher international entrepreneurial orientation and international market oriented behavior in order to improve export performance.
KCI
KISS연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
