현대 국제관광환경 특성에 관한 소고

박의서 한국관광산업학회 1994 Tourism Research Vol.8 No.1

강화도 관광이미지 속성에 준거한 홍보 방안

박의서 한국관광정책학회 2005 觀光政策學硏究 Vol.11 No.3

Trans MX_4Y_2형태착물에 대한 리간드의 알짜 유효 전하의 계산

박의서,이기학 全北大學校 基礎科學硏究所 1979 基礎科學 Vol.2 No.1

A method for calculation of the effective charge of ligands on trans MX_4Y_2 type complexes has been developed in this work. The gross atomic population of ligands is adopted for calculation of the effective charge of ligand instead of point charge. The calculated effective charge of ligands falls in the reasonable range.

철(Ⅲ) 이온의 가수분해에 관한 연구

朴義緖 全北大學校 1979 論文集 Vol.21 No.-

Trans MX_4Y_2형태 착물에 있어서 Tetragonal Distortion 파라미터의 계산

박의서,이기학 全北大學校 科學敎育硏究所 1979 과학과 과학교육 논문지 Vol.4 No.-

The tetragonal distortion parameters(Ds & Dt) have been calculated, using the effective charges of ligands which are calculated adopting the gross atomic population of ligands. The calculated values of distortion parameters are deviated from the experimental values but closer to the experimental values than those of the point charge model.

다중모리브덴산이온평형에 대한 이온 화합이론의 적용

박의서 全北大學校 文理科大學 1977 論文集 Vol.6 No.-

When MoO_4^2- ions polymerize and form Mo_7O_24^6- ions in the acidic range, the value of equilibrium constant K increases according to the ionic strength of the medium. This phenomenon has been interpreted in termes of the theory of Bjerrum and Debye-Hu‥ckel, and number of K^+ ions associated with polyanion were calculated.

燃料(水素)電池에 對한 硏究

朴義緖 全北大學校 1963 論文集 Vol.5 No.-

연료 중의 에너-지를 가장 높은 효율로서 전기적 에너-지로 바꾸는 방법의 연구는 화학기술자에게 주어진 큰 과제 중의 하나이지만, 연료전지는 에너-지의 손실이 극히 적은 90% 전후의 효율로서, 연료에서 전기적인 에너-지가 얻어 진다는 매력적인 이유로 최근 급속히 학계의 주목을 끌게 되었다. 열역학 제이법칙이 명치하는 바와 같이, 열은 완전히는 일로 바꿀 수 없다. 다만 어떻게 하면 발생한 열을 가장 좋은 효율로서 우리에게 쓸모 있는 일로서 얻어질 수 있는가가 문제인 것이다. 열기관에서 얻어지는 이론상의 최대 효율은, Carnt Cycle의 효율과 같이 900〫°K를 고열원 300〫°K를 저열원이라면 (900-300)/900=0.67이지만, 현재 가장 잘 만들어진 열과 기계장치에 의한 발전기도 그 효율에 있어서 40%를 넘지 아니한다. 에너-지원의 주류는 석회, 석유 등 연료로부터 핵분열, 핵융합의 원자력의 시대로 이행될 것이 기대되나, 에너-지의 생산 코스트 혹은 기술적인 면의 미비 등으로 전면적 이용은 먼 장래의 일이고 보면, 아직도 석회, 석유 등 연료가 갖는 에너-지원으로서의 가치는 절대적인 것으로 어찌하면 남은 에너-지원을 차기 에너-지원의 개발이 확실해 질 때까지 유효하게 사용할 것이냐가 크게 문제가 된다. 최고 40%의 열효율에 대하여 나머지 60%의 에너-지를 조금이라도 유효하게 이용하려고 하는 시도는 당연한 것으로서, 여기에 등장한 것이 연료전지라 할 수 있다.

미국 여행도매업자의 한국 관광이미지에 관한 실증적 연구

박의서 관광경영학회 1999 관광경영연구 Vol.6 No.-

The international travel and tourism market is a market with an impressive growth, but is also a market with increasing competition among countries and regions. To cope with this competitiveness in world tourism market, Korea as a tourist destination has been promoted for more than 30 years world widely since Korea National Tourism Organization was established in 1962. However, the study on the image of Korea as a tourist destination both in academic and tourism marketing field has not been so active for the last 30 years even though the image is fundamental for the marketing of Korea as a tourist destination. The objective of this study is to lead a base of tourism marketing activities of Korea as a tourist destination. The purpose of this study is as followings. First, to analyze of determinants of Korean Tourism image to take advantage of its fundamentals of Korean Tourism promotion. Second, to find out the better way to do marketing of Korea and to create positive image as a tourist destination. As competition among tourism destinations is getting more intense, it becomes increasingly important to understand the dynamic structure if image by studying forces or influences contributing to destination image formation so that a more effective image creation and correction strategy can be articulated. The image of a tourism destination is dynamic and developed by chains of influences. The perceptual/cognitive evaluations influence affective evaluations of tourism destinations. The perceptual/cognitive evaluations and affective evaluations, then form an overall image of tourism destinations. The results of this study provided important implications for strategic image managerrent and can aid implementing marketing programs far the U. S. travel trade.

이탈리아인의 韓國旅行 이미지 問題에 關한 硏究

朴儀緖 한국관광정책학회 1999 觀光政策學硏究 Vol.5 No.1

Italy is known as a tourist destination rather than tourist generating country. However, Italy generates about 18 million tourists per year, which ranks it sixth worldwide. Italy is one of the Group of Seven countries enjoying a good quality of life. The per capita GNP of Italy is more than US$20,000 and Italians receive at least 6 weeks paid vacation (30 working holidays) every year. Italian tourists also spend much more than do other nationals. Therefore more than 60 countries have a tourist office in Italy to attract more Italian tourists to their own countries. However Korea attracted only 10,742 Italian tourists to Korea in 1998, which consists of only a 0.3 percent share of all foreign tourists to Korea. Korea opened a tourist office in Milan in 1994, but had to close that office in 1998 because of the financial crisis which occured in late 1997. The Milan office of the Korea National Tourism Organization was closed not only because of financial crisis but also low potentiality of generating Italian tourists to Korea in the near forthcoming year. While KNTO had an office in Italy, three surveys were made on the image of Korea as a tourist destination and Korean commercial products sold in Italy. According to the results of those surveys, awareness of Korea as a tourist destination is very low. The first survey which was taken in 1994 disclosed that only 3% of female respondonts acknowledged that they aware of Korea, and of those 3% repondonts, many people knew Korea only in negative aspects such as war, poverty, undevelopment, etc. However awareness of Korea as a tourist destination doubled when the second survey was taken in 1996 largely thanks to the high visibility of Korean commercial products such as Korean-made cars and electronic products due to an advertisement campaign. Promotional campagin activities of the Korea National Tourism Organization also helped in this respect. Many respondents also recommended that cultral activities should be performed as much as possible to increase awareness of Korea as a tourist destination. The Milan KNTO office, in cooperation with ADUTEI which is the association of foreign tourist offices based in Italy, also took a survey on the willingness of Italians to visit Korea. According to that survey only 4.8% of respondonts answered "yes," which again showed a low awareness of Korea as a tourist destination. To overcome this awareness problem in Italy, there are some ways that promotional activities should be carried out. · Familirization tours for journalists should be promoted to stimulate more favorable articles on Korea, and an advertising campaign in consumer newspapers should be reinstated. · Cultural activities should be performed as much as possible and Korean promotinal literature in Italian should be accompanied accordingly. · The MICE(meeting, incentive, convention, exhibition) industry should be promoted more actively to attract more business travellers and to give them reasons to extend their stays in Korea. Finally, any strategy to attract Italian tourists should be approached through EU-centered concepts rather than solely on Italy itself, because Europe is coming to be considered one country. It is expected that ASEM 2000 and World Cup 2002 will help increase awareness of Korea as a Tourist destination in European countries.

녹색기후기금(GCF) 사무국 유치와 인천지역 MICE산업 발전 과제

박의서 한국무역전시학회 2013 무역전시연구 Vol.8 No.1