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제조 기업의 가상현실 비즈니스 진입 전략 : 몰입형 가상현실 기기(Head Mounted Display) 사례를 중심으로
박영준 ( Youngjun Park ),정재민 ( Jaemin Jung ) 서강대학교 언론문화연구소 2016 언론문화연구 Vol.23 No.-
스마트폰 시장의 포화에 따라 국내외 주요 IT기업들은 차세대 성장 동력발굴에 심혈을 기울이고 있다. 포스트 스마트폰을 이끌어 나갈 차세대 디바이스로 가상현실에 대한 관심이 높아짐에 따라, 해당 시장을 선점하려는 글로벌 IT 기업들이 가상현실 기술 기반의 제품을 본격적으로 출시할 예정이다. 가상현실 기술은 PC와 몰입형 기기를 통해 구현된 가상의 공간에서 사용자의 오감을 자극하여 마치 실제처럼 상호작용을 가능하게 만들어준다. 본 연구는 몰입형 가상현실 기기(HMD)를 중심으로 사례 기업을 선정하여 기술과 시장 환경을 분석하였다. 또한 가상현실 기술이 시장에 확산되기 전에 발생할 수 있는 캐즘 예상요인을 도출하고 극복 방안과 함께, IT기업이 성공적으로 진입하기 위한 전략적 시사점을 제언하고, 본 연구의 한계와 향후 연구 방향에 대해 제시하였다. As a result of the smartphone market saturation, major IT companies are striving for the next engine for growth. With increasing interests in virtual reality (VR) as a post-smartphone device, global IT companies are going to aggressively launch VR-based products to preoccupy the market. Virtual reality is a technology that creates an unreal environment with PC and head-mounted display (HMD) which stimulate users’ sensory experience and allow them to interact like real. In alignment with this market situation, this study analyzed the technology focusing on HMD, market environment, and major players. Based on the chasm diffusion model, expected chasm factors before the VR market reaches the maturity stage were examined along with strategies to overcome. This study proposed manufacturing companies success factors and strategic plans for entering the VR market and suggested current limitations in analyzing the market yet future directions for better market analysis.
제조 기업의 가상현실 비즈니스 진입 전략 : 몰입형 가상현실 기기(Head Mounted Display) 사례를 중심으로
박영준 ( Youngjun Park ),정재민 ( Jaemin Jung ) 서강대학교 미디어융합연구소 2016 미디어융합연구 Vol.23 No.0
As a result of the smartphone market saturation, major IT companies are striving for the next engine for growth. With increasing interests in virtual reality (VR) as a post-smartphone device, global IT companies are going to aggressively launch VR-based products to preoccupy the market. Virtual reality is a technology that creates an unreal environment with PC and head-mounted display (HMD) which stimulate users’ sensory experience and allow them to interact like real. In alignment with this market situation, this study analyzed the technology focusing on HMD, market environment, and major players. Based on the chasm diffusion model, expected chasm factors before the VR market reaches the maturity stage were examined along with strategies to overcome. This study proposed manufacturing companies success factors and strategic plans for entering the VR market and suggested current limitations in analyzing the market yet future directions for better market analysis.
독일 그뤼네스 반트 사례를 통한 「DMZ 평화의 길」 조성 및 보존에 관한 연구
이영주(Youngju Lee),박영준(Youngjun Park) 육군사관학교 화랑대연구소 2021 한국군사학논집 Vol.77 No.1
After the two Koreas jointly agreed on the “Panmunjom Declaration for Peace Prosperity and Unification on the Korean Peninsula” on April 27, 2018, a plan to transform the Demilitarized Zone (DMZ) into a peace zone began to develop. As interests in the DMZ border area increased, this plan named “DMZ Peace Road” supported by seven ministries is to be integrated with the “Korea Dulle-gil” project, which started in 2017 by the Ministry of Culture, Sports, and Tourism. The “DMZ Peace Road” project aims to open the restricted region to the public so that the DMZ border area can be revitalized and new jobs can be created along the long-distance walking tour crossing the DMZ border from east to west. In accordance with this purpose, detailed plans are being made to discover routes for a safe and comfortable walking tour and special sections that can be only experienced in the DMZ border area. In the process of pursuing this project, however, many political, economic, social and military problems are being identified. The process of making the path of peace is not progressing smoothly due to many demands and difficulties. Therefore, I would like to analyze the problems derived from the project and to examine the solutions through the analysis of the Grünes Band, a German demilitarized zone conservation projectthat prioritizes the preservation of the ecosystem and the environment. Grünes Band, which used to be the border between East and West Germany, has been reborn as a space of peace and nature conservation through the cooperation of environmental groups, state and federal governments, private organizations and individuals. By looking at the success stories of this project, I would like to look for clues that can solve the problems arising from our peace road project.