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혁신목적과 혁신전략이 서비스 기업의 성과에 미치는 영향에 관한 연구
박다현 ( Da Hyoun Park ),박상욱 ( Sang Wook Park ) 한국품질경영학회 2010 품질경영학회지 Vol.38 No.3
Although the importance of the service sector has been highlighted recently, service innovation remain under- researched by scholars. Innovation research based on manufacturing sector suggests that innovation strategy varies according to the objectives of innovation and has a positive influence on firm performance. To investigate the path that links the objectives of innovation, innovation strategy used and firm performance, this study develops a conceptual model of service innovation from the literature and tests the Structural Equation Model(SEM) using STEPI (Korea`s Science and Technology Policy Institute) data. We could identify the causal relationships both between the objectives of innovation and innovation strategy and between innovation strategy and firm performance in service as in manufacturing, but we also found that the results of the empirical study for the service industry, in particular, the empirical results on the relationship between the aims of innovation and innovation strategy used, are quite different from those for manufacturing.
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박다현(Da Hyoun Park),박상욱(Sang Wook Park) 한국경영학회 2012 經營學硏究 Vol.41 No.3
In today`s ever-intensifying competitive environment, new product development is the prerequisite for corporate survival and growth. Therefore practitioners and researchers are highly interested in factors which affect the success of new products. While buyer collaboration is identified as one of NPD success factors and the view that it positively influences NPD performance is widespread, multiple studies and cases show that it does not necessarily guarantee better NPD performance. The inconsistency arises from studying buyer collaboration only in the context of NPD success factors. From the supply chain management viewpoint, buyer collaboration is not only one of success factors for a specific NPD project, but also a decision variable that interacts with buyer-supplier relationship. Hence integrative approach of NPD and supply chain management is necessary to examine the effect of buyer collaboration on NPD success, but empirical research in the area remains underdeveloped. To reveal the moderating role of the buyer-supplier relationships in the path from buyer collaboration to NPD performance, 4 main hypotheses are derived as follows: H1: Buyer collaboration has a positive effect on NPD project performance. H2: NPD project performance has a positive effect on NPD market performance. H3: Buyer collaboration has a positive effect on NPD market performance. H4: Supplier`s dependence on the buyer has a negative moderating effect H4-1: on the relationship posited in Hypotheses 1. H4-2: on the relationship posited in Hypotheses 2. H4-3: on the relationship posited in Hypotheses 3. 176 datasets are collected from Korean manufacturing firms and Structural Equation Modeling(SEM) analysis is conducted to test hypotheses regarding the impact of buyer collaboration on NPD project performance and NPD market performance, and hypotheses 1, 2 and 3 are supported. Multi-group analysis followed by c2 difference test is applied to test hypotheses about the moderating role of supplier`s dependence on the buyer, and hypotheses 4-2 and 4-3 are accepted. The result shows that buyer collaboration in the NPD project has a positive impact on the NPD project performance and better NPD project performance leads to the better NPD market performance. At the same time, buyer collaboration directly affects NPD market performance. Furthermore, it is derived through multi-group analysis that supplier`s dependence on the buyer negatively moderates the path from buyer collaboration to NPD success. The study provides a significant implication that collaboration with the buyer, which is recognized as a new product success factor, is less effective in improving NPD market performance when a supplier is highly dependent on the buyer, i.e., that the NPD success interacts with buyer-supplier relationship. Although higher NPD project performance is achieved through collaboration with the buyer, this may not lead to equally high market performance in case of high dependence on the buyer. In this case, buyers may behave in opportunistic ways using their superior power, and suppliers are likely to be compromised on their profit from the new product. We suggest that success of buyer collaboration is significantly affected by the nature of buyer-supplier relationships. Therefore, careful evaluation on the established relationship with the buyer should be done before entering into collaborative relationships to get the most out of NPD success. This study is significant in that it breaks new ground in the study of NPD by examining the effect of buyer collaboration on NPD success from the perspectives of supply chain management, in particular, buyer-supplier relationships.
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제4섹터 주도 지역개발에 대한 연구: 강원도 화천군 관광개발 성공사례를 중심으로
윤정원 ( Jung Won Yoon ),박다현 ( Da Hyoun Park ),반장식 ( Jahng Shick Bahn ) 한국지방행정연구원 2013 地方行政硏究 Vol.27 No.3
지역개발에 있어 공공부문과 민간부문이 협력하여 합동개발사업을 추진하는 제3섹터가 각광받아 왔으나 운영에 한계점을 드러내면서 대안적인 지역개발 방식의 필요성이 대두되고 있다. 이에 본 연구는 공공부문과 지역주민의 협력방식인 제4섹터를 대안으로 제시하기 위하여 지역관광개발을 성공적으로 도모한 강원도 화천군 사례를 분석하였다. 관민합동조직으로 운영되는 화천군 나라축제조직위원회에 대한 사례 연구를 통해 제4섹터 주도 지역 개발에 영향을 미치는 성공요건과 제약요건을 도출하였다. 제4섹터 실현화가 가능했던 조건으로는 지역문제의 크기와 분포 및 사업의 타당성, 지방자치단체장의 리더십, 참여주체들과 조직목표의 적합성, 관민의 협력 분위기, 참여주민의 자율성, 개방적인 의사소통 등으로 나타났다. 반면에 운영자원 조달과 초기 자발적인 주민참여는 제4섹터가 설립되고 운영되는데 제약조건으로 나타났다. 이러한 분석결과를 통하여 본 연구는 제3섹터 주도의 개발방식에 의존했던 기존의 지역개발 패러다임을 확장함으로써 지역개발 방법론에 대한 연구 지평을 넓힌다는 의의를 갖는다. 뿐만 아니라 자생적 지역개발에 대한 정책적 시사점으로 상향식 개발전략과 지역주민 주도형 개발방식의 활성화 방안을 제시하고 있다. This paper proposes the fourth sector approach as a new alternative method of the third sector in promoting regional development. Recently, the fourth sector appears as either a non-profit organization or a public work operated in collaborations with local government and citizens. As a community-led development approach, the fourth sector becomes recognized as effective strategies for regional development. The voluntary citizen participation is essential to the establishment of the fourth sector. In order to stress the importance of citizen engagement in community development, this study analyzes the success case of the fourth sector driven local tourism development in Hwacheon County. The case analysis focuses on the foundation and management of the emerging fourth sector organization, the Hwacheon County festival organizing committee, which aims to implement a local festival project through government-citizen collaborations. The analytical results indicate that the magnitude and range of regional problems and project feasibility, local government leadership, local government-citizen cooperative atmosphere, concerted goals of organization and participants, citizen participant`s autonomy, and open communication are the main factors leading to the success of the fourth sector. However, insufficient resources and challenges of inducing initial citizen participation restrict the growth of the fourth sector.
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