戰後 東 · 西 獨逸文學의 動向

朴景允 陸軍士官學校 1965 한국군사학논집 Vol.3 No.-

먼저 동독의 문학은 역시 사회주의적인 현실주의 방향으로 통일되어 문학작품다운 작품은 눈에 띄지 않지만 전체적인 어떤 동향을 보이며 국민대중의 생활재건 「프로그램」을 테제로 문학을 이끌어 나가려는 기미가 보이며 다른 공산정권하의 국가와 마찬가지로 그저 공산사상선전만을 꾀하는 어용문학인 것이다. 반면 서독문단에서는 통일적인 문단의 형성을 보지 못한 것이 그 결점이라면 결점이라 할 수 있으나 작가 개개인의 활동 특히, 망명작가는 고사하고라도 국내망명작가들과 신진작가들의 끊임없는 활동이 엿보이는 것이 동독과는 판이한 특색을 가진 장점이다. 또한 「나치스」정권하에서 종교투쟁을 끊임없이 계속하여 종전에 이르러 모진 탄압을 극복한 기독교 작가들이 이차세계대전 이후 일제히 서독문학에 나타난 것도 서독문학에 있어 주목할 만한 일이다. 그러나 독일문단이 세계수준까지 도달하기엔 아직 요원한 감이 든다. 그러면 독일문학계가 왜 지금까지 어려운 상황에 놓여 있는가를 살펴보자.

북한 IT산업 활성화를 통한 남북 교류협력 증진전략

박경윤,박세환,진용옥,박종만 한국어정보학회 2009 한국어정보학 Vol.11 No.1

소매점 판매원의 판매행동과 속성이 고객만족에 미치는 영향

박경윤 경주대학교 1999 論文集 Vol.12 No.2

Personal selling strategies should be directed toward securing customer satisfaction as well as purchase orders. From a managerial standpoint, the important question about salespeople-customer interaction is how salesperson's behaviors and attributes affect the customer satisfaction. Despite numerous reference to benefits of salespeople selling behaviors and attributes, a little empirical research has examined the effectiveness of the factor influencing the extent to which salesperson enage in retailing environment. In this study, the following hypotheses were formulated to examine the effect of salesperson's Customer orientation, Selling orientation(SOCO), expertise, and similarity on the consumber satisfaction with the saleperson; H 1-1 : The greater the salesperson's customer orientation, the greatr the customer satisfaction with the salesperson H 1-2 : The greater the salesperson's customer orientation, the greatr the customer dissatisfaction with the salesperson H 2-1 : The greater the perceived expertise attached to the salesperson, the greater the customer satisfaction with the salesperson. H 2-2 : The greater the perceived similarity attached to the salesperson, the greater the customer satisfaction with the salesperson Findings from the current research demonstrate that there is significant relationship between variables under the cutoff probability p<.001. Increasing the current level of knowledge about the determinants of customer satisfaction with salesperson's customer orientation, selling expertise, similarity may assist retailers and manufactures in their efforts to enhance market acceptance. It also will provide insight into the importance of customer-oriented salesperson in a retail setting.

사이버거래 활성화에 따른 증권회사의 마케팅전략에 관한 연구

박경윤 慶州大學校 2005 論文集 Vol.18 No.1

The prevalence of the Internet is changing our concepts of the traditional roles of securities companies and stock exchanges, which used to be the only ones bringing together investors and companies in need of funds. This has caused securities companies to step up competition in discount brokerage commissions to attract more customers, and also created new business areas, such as financing and underwriting on the Internet. The emerging of cyber trading markets, such as Tradepoints, and proprietary trading systems, such as Internet and POSIT, are pointers to the increasing desire of investors to find counterparts without using brokers and therefore save on transactions costs. It's necessary for Korean securities companies to expand investment in Home Trading Systems, and initial type of electronic trading system and to satisfy their customers. 1) Offering more developed software functions and a wider range of investment information is the key to appealing to investors. 2) To weather a round of commission discount competition, securities companies have to diversify their income sources and offer differentiated services, in other words, and electronic trading system targeted for customers who are interested in lower trading costs, and a full trading service targeted at those who want a wide range of investment advice, research reports and tailored service. 3) The enforcement business on the Internet and other online networks will be another means to expanding its exposure to investors along with efforts to diversify trading channels and open trading membership. 4) Another urgent requirement is the introduction of a desecuritization system, a value transfer mechanism based on the clearing of debit and credit accounts on paper with no issuance of real objects. 5) One of the first challenges might be deciding whether to allow advertisements on securities companies' home pages and inter-linking on charges to other companies and organizations on the Internet.

한국 전통 담장의 기호학적 해석

박경윤 동아대학교 석당학술원 2008 石堂論叢 Vol.0 No.42

Society is reflected in the culture of its age. It is one of the utmost important topic to construct a model for the national culture through finding the cultural significance contained in the traditional cultural elements handed down form generation to generation. Semiotic analysis of the model structure for the national culture is particularly needed in the modern time; this plays a basic role for establishing the identity of the cultural traditions. Since he fence as a spatial structure can be interpreted as the boundary between the public and private spaces, the structure clearly shows the symbolic societal and cultural images. The paper aims at extracting the symbolic significance from those formative elements and studying the our traditional view of the world and formative aesthetics as well as the model for the aesthetics of our own through the semiotic analysis. Every culture has its own national characteristics and also own symbolic images. These images are well revealed as the forms with formative properties. Our own traditional view of the world and the ideology contained in the symbols expressed on the fences are studied and the cultural model is derived. Analysis of the symbols resulted from interactions between human and space through the spatial context expressed on the traditional fences, its new interpretation and proposing the significance in the spatial design are fundamental themes in the modern design. 문화는 그 시대와 사회를 반영한다. 특히 과거로부터 이어 내려온 전통적 문화의 요소들과 그 안에 내포된 문화적 의미를 찾아서 민족문화의 원형을 구축해 나가는 것은 현대에 있어서 매우 중요한 과제라 할 수 있다. 민족문화의 원형 구조에 대한 기호학적 연구는 특히 현대에 필요한 부분이라 생각되며, 이는 민족 고유의 문화적 정체성을 확립시키는 근간으로 존재 한다고 할 수 있을 것이다. 특히 공간 구축물로서의 담장은 사회적 공간과 개인적 공간의 경계에 위치하는 공간적 특수성에 의해, 건축물이 지니는 문화적이고 사회적인 상징 이미지의 표출이 매우 뚜렷하게 나타나고 있다. 이러한 조형 요소로 표출 되어진 형태에서 상징적 의미를 추출하여, 전통담장에 내재된 우리 민족의 세계관과 조형의식, 그리고 우리 고유의 미학의 원형을 기호학적 분석을 통하여 유추해 보고자 한다. 모든 문화는 고유의 민족성을 가지며 상징 이미지를 가진다. 이러한 상징 이미지는 조형성을 띈 형태로 귀결된다. 조형적 요소로 귀결된 담장의 형태에서 기호로 내재되어 있는 우리 민족의 세계관과 사상적 배경, 그리고 문화의 원형을 도출해 보고자 한다. 또한 전통담장에 나타나는 공간적 컨텍스트를 통하여 인간과 공간사이에 상호작용의 결과인 기호적 상징체계와 함께 현대적 재해석에 의한 전통담장이 지니는 공간디자인적 의미를 제시하는 것은 현대 디자인에서 매우 필요한 테마라 할 수 있을 것이다.

마케팅 프로그램의 성과평가에 관한 연구

박경윤 경주대학교 지역개발연구소 2004 地域開發論叢 Vol.- No.6

The purpose of this study is to offer a tool for assessing marketing performance by establishing an integrative model which considers marketing efficiency, marketing effectiveness, and marketing environment, and by examining the applicability of the model. Four sets of variables were included in the empirical research model: marketing performance variables(marketing performance assessed by the marketing manager's judgement), marketing efficiency variables(perceived marketing effort), marketing effectiveness(marketing manager's satisfaction) and marketing environment variables(perceived volatility of marketing environment) The main findings of this study can be summarized as follows. The results of hypothesis analysis indicate that marketing manager assesses the marketing performance positively when they perceive marketing effort smaller, and their satisfaction greater. And there is no significant relationship between perceived volatility of marketing environment and marketing performance assessed by the marketing manager. There is significant relationship between perceived volatility of marketing environment and marketing performance assessed by the marketing manager when marketing manager consider all the three factors, i.e., perceived marketing effort, perceived volatility of marketing environment, marketing manager's satisfaction at the same time. The analysis of variance detected that there is interaction effect between perceived marketing effort and perceived volatility of marketing environment(EFF*ENV), between marketing manager's satisfaction and perceived volatility of marketing environment(SAT*ENV).

다속성태도로서 지각된 서비스질의 측정

박경윤 경주대학교 지역개발연구소 1998 地域開發論叢 Vol.- No.1

The past decade has witnessed concerted dfforts to define and measure perceived service quality. In Particular, Parasuraman et al. have initiated a systematic research program in the service marketing area, developing a comprehensive measure of quality based on extensive concoptual and empirical refinement. This instrument, called SERVQUAL, is considered to be a multi-dimensional measure of perceived service quality. SERVQUAL has attracted great interest and has also criticism from researcher. Parasuraman et al. acknowledged concerns with the use of gap scores, and they subsequently called for further research for the development alternative measures. Therefore this study explores such an alternative approach to measure service quality. The purposes of this paper ① provides the results of empirical study based on a multi-attribute attitude model of service quality, and ② compare them with the existing literature that is based on gap scores. The simple multi-attribute model(performance X importance) was employed, and the importance component was measured by self-reporting. Data for this study were gathered from residential customers of four utilities and general hospitals in the Kyongju and Pohang area. The scales used a 7-point Likert-type response format. Of the total 150 initial questionnaires, 40 usable responses were obtained.(response rate 26.6%) In conclusion, this study proposed that a simple measurement model that focuses only on performance perceptions may be more viable over more complex model in some services. Furthermore, findings in this paper suggest that a generic five-dimensional conceptualization of service quality may not be appropriate across service industries. Instead, attention should be given to the development of valid measures that are specific enough to meet the needs of practitioners and researchers.

유통경로 구성원의 장기지향성이 협상전략에 미치는 영향

박경윤 慶州大學校 2005 論文集 Vol.18 No.1

The objective of this paper is to outline a theoretical background for developing buyer-seller relationships and to investigate long-term orientation and it impact on the negotiation strategies First I briefly contrast discrete and relational exchange using concepts from marketing distribution channel management. Then I describes five phase model by which relationships are formed. Utilizing the work of Genesan(1994), I emphasize key distinctions between phase. The second item on this paper is long-term orientation and study of buyer-seller interactions as bargaining process. The difference between short-term and long-term orientation can be explained by the nature of inter-firm exchange adopted by channel members. Negotiation strategies provides an excellent framework for research on relational exchange because its rich traditional address important antecedent conditions, communications and power affecting exchange partners who must devide benefits and burdens, resolve conflicts, and exercise power. For further research, other empirical study that should be investigated is ① when should a buyer-seller develop such a long-term orientation? ② what type of channel partner should be selected for such a long-term commitment? ③ what kinds of negotiation strategies should be selected for such a good performance in specific marketing channel environment?

수의학강좌 I: 가금 파라티푸스 발생 사례 분석

박경윤,Park, Gyeong-Yun 대한수의사회 2011 대한수의사회지 Vol.47 No.4

伽倻土器에 관한 造形的 硏究 : 陝川三嘉古墳群 출토유물을 중심으로

朴景崙 東亞大學校 大學院 1986 大學院論文集 Vol.11 No.-

It is difficult in the critical sense to discriminate the Gaya unglazed earthen-ware from the shinra's Because the start-points of their emergence were simultaneous, and, in addition, their mode of unglazed earthen-ware was developed in mixture each other since the Gaya was annexed by the shinra in B.C. 6th century. Despite these facts, the Gaya unglazed earthen-ware should be studied discriminatively from the Shinra unglazed earthen-ware, for the Gaya had been existed for some period as a state, and had a characteristic culture in her own way with the unnegligible regional peculiarities. The Gaya was located in the triangular zone, that is, the west of the Rakdonggang River and the east of the Mt. Jirisan and the south of the Mt. Gaya. Gaya was continued from B.C. 3rd century to B.C. 562, that is, the ruin of the Daegaya. During this period the culture had been developed in her own way. The purpose of this study is an analysis of the Gaya unglazed earthen-ware which was excavated in the habcheon-samgga ancient tombs, and which was made by the use of geometry and its variation. Such an analysis may be more or less contributory to the future study of the Gaya unglazed earthen-ware which had been hardly concerned when compared with that of the shinra earthen-ware. First, this paper explains the processes of manufacture of the unglazed earthen-ware, which were divided four steps at my discretion. Second, this paper classifies the excavated relics of the habcheon-samgga old tomb mainly according to the shape, and examines their indivisual characteristics. Cinclusively, this paper analyses the peculiar geometrical design and its characteristics which appeared in the closing period of the Gaya unglazed earthen-ware. Writing out this paper, I had an opportunity to find out the various shapes of the Gaya unglazed earthen-ware and its variation, the variety of its design, and in addition one section of the culture of the Gaya which was splendidly developed during the short period.