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민혜선(Hae Sun Min),정규엽(Kyoo Yupp Chung) 한국호텔외식관광경영학회 2011 호텔경영학연구 Vol.20 No.5
The Purpose of this study is to identify the relationship between individual``s personality with hotel employees and motivation and the Mediating effect of emotional regulations. Data were collected from the employees of service encounter division of deluxe hotel in Korea. For the research, SPSS 12.0 and AMOS 4.0 were used to analyze. Individual personality consisted of four factors, emotional regulation consist of four factors, motivation consisted of two factors and service quality consisted of one factor. Belows are this study``s conclusions using path analysis. First, self-esteem affects active emotional regulation(ER) positively, extroversion affects evasion/decentralize action ER positively, optimism affects active ER, evasion/decentralize action ER, maintenance ER, and self-allusion ER positively, and desire to growth affects active ER, maintenance ER, and self-allusion ER positively between personality and emotional regulation. Second, self-esteem, extroversion and optimism don``t affect commitment to work, compensation and recognition of motivation, but desire to growth affects only commitment to work positively between personality and motivation. Third, active ER affects commitment to work, compensation and recognition of motivation positively, evasion/decentralization ER commitment to work, compensation and recognition of motivation negatively, maintenance ER affects commitment to work, compensation and recognition of motivation positively, and self-allusion ER affects commitment to work, compensation and recognition of motivation positively between emotional and motivation.
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민혜선(Hae Sun Min),고재윤(Jae Youn Ko),정규엽(Kyoo Yup Chung) 한국호텔외식관광경영학회 2012 호텔경영학연구 Vol.21 No.2
This study researched the service values of house wine, which can alleviate the cost pressure and difficulty that beginners feel in ordering wine, conducted from a consumer`s point of view. The objective of this research was to present on-scene data through actual surveying of customer satisfaction regarding the service values that house wine brings. The sample research was conducted on consumers in the Seoul area who have had house wine. The study applied to house wine management in hotels and restaurants. The results were obtained by using a routes/methods sample to analyze how controlled variables affect each other. Individual personality has two factors, customer satisfaction has one, and word-of-mouth has one. The study used path analysis to reach its conclusions. The study found that, first, the price-to-quality ratio of house wine, which is a determining factor in the service value of house wine, and the independent factors of the price and value of house wine had a meaningful effect on customer satisfaction Second, the same factors did not have a meaningful effect on word-of-mouth spread of information. Finally, customer satisfaction had a meaningful effect on word-of-mouth spread of information. Personality, Customer satisfaction, Word-of-Mouth
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한은진 ( Eun Jin Han ),선종갑 ( Jong Gab Sun ),민혜선 ( Hae Sun Min ) 대한관광경영학회 2013 觀光硏究 Vol.28 No.3
최근 주류시장에도 웰빙 바람이 불면서 알코올 도수가 높은 술을 피하려는 주류문화의 변화로 와인을 찾는 소비자들이 늘어나고 있다. 이와 관련하여 특정외식업체에 대한 서비스선택속성과 이용고객의 행동을 연계하거나 와인소비와 관련되어 분석한 연구들은 많이 있으나, 와인선택속성이 고객의 선택에 미치는 직접적인 영향을 규명한 연구는 미미한 수준이다. 따라서 본 연구의 목적은 와인선택속성을 이용한 주요 결정요인과 그 관련 변수들의 영향정도에 대한 평가와 와인 수요모형추정을 통하여 와인 수요의 결정요인을 분석하는 것이다. 본 연구는 와인을 음용한 경험이 있는 소비자를 대상으로 조사되었다. 와인수요모형 추정을 위하여 절단된 포아송모델(Tuuncated Poisson Model)을 이용하였고, 와인 수요모형 추정결과는 다음과 같다. 첫째, 와인 선택속성 요인의 경우 구매 장소 및 이미지·추천 및 정보가 긍정적인 영향을 미치는 것으로 나타났다. 또한 내향적 특성 및 포도품종 및 지명도가 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로, 인구 통계적 변수 중 직업군이 전문직/사무직/공무원이 긍정적인 영향을 미치는 것으로 나타났다. 이 연구의 결과는 와인 마케팅 관련자들이 와인소비자들의 와인구매를 증대시키기 위한 실무적 시사점을 제공할 수 있을 것이다. Recently, wine consumers increases because in the market of alcoholic beverages well-being products are more saleable. Instead of avoiding their culture of drinking alcoholic beverages they just change into a healthful one. In connection to this, identified Korean ‘dine out’ enterprise services, choice attributes are connected to consumer behavior, however, so many wine consumer and connected analysis researcher of wine selected attributes eagerly. However, there are many connection on wine services connected to analysis researcher that wine choice attribute the consumers choice, immediately the effect on the examination of the researcher is base on the standard taste. And so the main purpose of the researcher is to make the most essential conclusion for the wine choice attributes. The researcher have undergo an interview to some consumers drinking wine. Using the Tuuncated Poisson Model, wine demand model presumption outcome is as follows. Firstly, the primary factor is wine choice attribute circumstances in purchasing place and image. Recommendation and positive information influence was reached. Likewise introvert special quality as well as grapes variety are also prominent and affirmative influence that come into existence. Lastly, a variable statistics of population shows that among the professional soldier/specialized job/ white-collar jobs/public servants shows an affirmative influence. The result of this research shows that wine marketing connected person, wine consumer, and purchase of wine can provide increases for the business practice suggested points service implication.
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휴양콘도미니엄의 관계마케팅 실행요인과 관계몰입이 고객만족 미치는 영향
박영태 ( Young Tae Park ),정규엽 ( Kyoo Yup Chung ),민혜선 ( Hae Sun Min ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2011 호텔리조트연구 Vol.10 No.1
The objective of this study is to determine the relationship between the factors of relational marketing at the recreational condominium, its relational focus, customer satisfaction rates, and customers` willingness to return to the condominium. To determine the relationship, this study measured: (1) how the factors of relational marketing and relationship-centeredness of the condominium affects customer satisfaction; (2) how customer satisfaction affects customers` willingness to return; and (3) how the factors of relational marketing and relationship-centeredness affect customers` willingness to return. A survey was conducted from March 16, 2009, through April 15, 2009, involving adult male and female customers staying at recreational condominiums with 500 or more rooms each. A total of 450 questionnaires were distributed, 410 were collected. The 394 valid samples were included in the final analysis. The SPSS 13.0 statistical package was used to conduct a frequency analysis, an exploratory factor analysis, a reliability analysis, and a t-test. The AMOS4.0 was then used to conduct a confirmatory factor analysis and to verify the structural equation model. The findings of this study are summarized as follows.
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