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Hyundai Motor Company: Journey to the Software Company
민현하,김하리,이지환 Academy of Asian Business (AAB) 2023 Academy of Asian Business Review Vol.9 No.2
Hyundai Motor Company pioneered the Korean automotive sector and created cutting-edge products using proprietary technologies. Currently, the corporation has established global production facilities and exports its branded automobiles to more than 200 nations. Hyundai Motor Company is at the forefront of the mobility industry with its advanced autonomous driving and connectivity technologies. But the global hardware companies are now venturing into the software industry to prepare for future success. As software has become a key competitive factor in every industry, particularly in the automotive industry during the shift towards the M.E.C.A. (Mobility, Electrification, Connectivity, Autonomous) era. Hyundai Motors Company was the leading company as a manufacturer company, but not in software company. So, in this report, we analysis how Hyundai Motors Company is changing its characteristics to software company. And try to focus on their future to become a “Smart Mobility Solution Provider”. By this report, we want to give references on how traditional industries move forward to megatrend. Also, this report will imply the framework to analysis the company which is shifting their core characteristics.
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