http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
문혜선(Hye Sun Moon),이희찬(Hee Chan Lee) 한국호텔외식관광경영학회 2010 호텔경영학연구 Vol.19 No.1
The purpose of this study is to examine a nonparametric estimator suitable for discrete response valuation experiments. There are two significant advantages of the approach over available parametric methods; first, no distribution assumption is necessary and, second, it is very simple to use. Another advantage of the nonparametric estimator is that its variance is readily calculated under the assumption of independence of the responses. The parametric and non-parametric approaches are applied to the positive externalities provided by ocean, mountain, and city as a scenic landscape viewed from a hotel room, respectively. The nonparametric estimates are compared with the estimated truncated means from the logit model. The standard errors of the nonparametric estimators are used to construct confidence intervals around benefit estimates to determine whether there are significant differences in willingness to pay(WTP) estimates between the two approaches and among the three views. For the data used, the estimates of the parametric logit and nonparametric approaches are in fairly close agreement and show the same ordering for the non-market products. The confidence intervals around the mean WTP`s derived from the nonparametric estimators also result that there is a significant difference in the benefits among the views.
항공사 문화마케팅과 브랜드 자산과의 관계에서 감성지능의 조절효과 연구
이경미(Kyoung Mi Lee),문혜선(Hye Sun Moon) 한국관광연구학회 2012 관광연구저널 Vol.26 No.6
The purpose of this study is to comprehend the moderating effects of emotional intelligence on the relationships between cultural marketing and brand equity, and to understand the influence of cultural marketing in brand equity The results of the study were as follows: First, the two cultural element items, such as cultural synthesis, sponsorship were found to have influence on differentiating service. Second, additionally the three cultural-element items such as cultural synthesis, sponsorship, sales were found to have influence on brand awarenese. Third, the effect of cultural marketing on brand equity was in part moderated by emotional intelligence. Analyzing cultural marketing that affects brand equity contributed to providing a foundation for airlines to establish strategic marketing plans.
윤형호 ( Hyung Ho Youn ),문혜선 ( Hye Sun Moon ) 서울시정개발연구원 2009 연구보고서 Vol.2009 No.17
Household economy of the aged in Seoul is very weak. About 40% of those households run deficit and about 55% of them suffer from poverty. The reason for that is that many of those aged 56 and 60 are unemployed and most of those aged 61 or more are excluded from public transfer. To resolve these problems, several policies are needed to strengthen job opportunity for those aged 56 and 60 and to bolster social security for those aged 61 or more. The couple of measures are proposed for creating jobs for the aged. First, the government sets aside savings for the aged while they are working to increase an incentive for the aged to work. Second, the government helps non-profit organizations to start social enterprises for the aged. Third, the government allows the aged receiving a basic life security to participate in the public work program for the aged so that they can obtain additional income bolstering social security. We list the measures helping who live lives of austerity. The government sets up food banks in the places where many of the aged in poverty live. Also the government assists non-profit organizations to run meal service facilities so that they eat for free or at subsidized prices. The government lowers rent for public apartment for the aged in poverty. Last, the government increases medical expense support for them. We suggest a measure for drawing the financial support from children for parents. The government provides an tax-deduction incentive if children pay pension for parents. Parents will be beneficiary when they reach a certain age.
이승길(Seung Gil Lee),문혜선(Hye Sun Moon) 한국관광연구학회 2005 관광연구저널 Vol.19 No.1
Since the starting of self-governing system in 1995, many local festivals have been increased for the purpose of economic effects and district name value. To remain competitive within keen competition situation, we have to understand visitor`s satisfaction factors and degrees. For analyzing these satisfaction factor and degree, the author developed 25 question items through precedent study and local festival`s features. Through the reliability analysis of question items, finally 22 items were adapted. As a result of factor analysis, 4 factors were extracted. Using the 4 factors(service quality, festival quality, event quality and facilities quality) and the demographic features including that of travel, the author verified the group`s differences. There were no significant difference between subdivided satisfaction factors and demographic features about 4 factors. But, there were significant difference between the group which used promotion brochure and not used about service quality, festival quality, event quality. Between the group used newspaper about festival information and not used the group, there were also significant difference. The overall satisfaction degree were not so high and according to the age and visiting type, there were significant difference about single question of overall satisfaction degree. In connection with sampling method, critical points are founded. Because the investigator of questionnaire were university students, the likelihood is high to be accessed to the easy subject of investigation resulting a false outcome. It is more effective judging to use time-series investigation than one time investigation.
최성임(Seong-Im Choi),임은순(Eun-Soon Yim),문혜선(Hye-Sun Moon) 한국콘텐츠학회 2012 한국콘텐츠학회논문지 Vol.12 No.6
본 연구는 커피전문점을 선택하는데 있어서 가장 중요한 요소로 떠오르고 있는 커피요인을 중점으로 시장세분화 한 것이다. 한달동안 커피전문점을 방문한 경험이 있는 사람들을 대상으로 2010년 9월 12일부터 10월 10일까지 807부가 조사되었으며 SPSS17.0과 Limdep(LIMited DEPendent) 8.0 프로그램은 선호하는 커피종류에 따른 시장세분화를 위하여 MNL(Multinominal logit model)을 적용하였다. 4개의 그룹은 에스프레소, 아메리카노, 카페라떼류, 카페모카류를 선호하는 집단으로 구분하였으며 각각을 선호하는 소비자들의 인구통계적 특성과 커피선택속성, 포장여부, 선호하는 커피전문점브랜드, 방문횟수등에 영향관계를 확인하였다. 나이, 직업, 포장여부 그리고 7개의 커피선택속성 중 기분을 좋게함, 멋져보임, 체중조절을 위해서, 습관적으로라는 4가지 변수들이 선호하는 커피를 선택하는데 영향을 미치는 것으로 나타났다. 본 연구는 선호하는 커피에 따라 커피선택속성 등 현실을 그대로 반영하는 것으로 커피전문점 마케팅 전략에 도움이 될 것으로 판단된다. The purpose of this research study was to identify the factors that influence comsumer who make decisions on preferred coffee types. Data was collected for a month from September 12<SUP>th</SUP> to October 10<SUP>th</SUP>, 2010 from 807 participants who visited a cafe’ in Seoul. The Limdep(LIMited DEPendent) 8.0 program was used in analyzing the determinants for preferred types of coffee using the multinomial logit model(MNL) approach. The results revealed that there were four taste preference groups being Espresso, Americano, Cafe’ Late, and Cafe’ Mocha ; as well as confirming that demographic characteristics influenced the coffee selection attributes, type of packaging, preferred coffee brand, and visit frequencies. This study found seven coffee selection attributes were significant factors in influencing patrons choices for purchasing speciality coffee being age range, profession, packing status, elation, superficial appearance, weight control, and habitual, respectively. The research reflects the coffee selection attributes by the customers’ preference and concludes that it would be helpful to make marketing strategy for particular coffee brands.