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모남악 ( Mou Nan-yue ),정원준 ( Chung Wonjun ) 커뮤니케이션디자인학회 2024 커뮤니케이션 디자인학연구 Vol.87 No.-
With the development demand of socio-cultural level and the improvement of children's object recognition ability, the design of customized snack product packaging that conforms to children's aesthetic aesthetic has been paid more and more attention. Children's snack products packaging design awards in recent years in the relevant design competition has been increasing, which shows that the packaging design for children is developing rapidly. This paper clarified the design flaws of existing products through investigation and analysis of the existing children's snack consumption market and identified the design composition and basic requirements of children's snack packaging through various literature analysis. After analyzing the design composition of the children's snack packaging design work awarded in the Pentawards packaging design contest, the packaging design elements tailored to children's tastes were summarized in four aspects: packaging structure design, illustration design, color design, and font design. Based on the results of literature analysis, case analysis, and survey, package design elements with < Super Kids > as font motifs and anthropomorphic animal images as illustration motifs were designed and developed, and these elements were applied to three types of children's snack packaging to provide reference materials on snack packaging design tailored to children's tastes.
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