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리녕,김경민 한국전문경영인학회 2016 專門經營人硏究 Vol.19 No.4
Recently, Corporate social responsibility is very important. Donations are crucial in the type of corporate social responsibility. The difference based on donation types, donation involvement and social connection regarding consumers’ happiness was studied. Donation types were classified by material donation and time donation and the relevance between social connection and donation involvement to consumers’ happiness was analyzed in detail. The hypothesis was made based on the previous researches on donation and the happiness and followed by the experiment. It was shown that donation types did not affect directly to consumers’ happiness. The main effect of donation types was not demonstrated, while the interaction effect was clarified in social connection and donation involvement on donation types as expected. In other words, Consumers who feel more sense of social belonging appeared to show happiness when they performed time donation. Furthermore it was confirmed that consumers who 're high-involved in donation, They Concluded that time donation males more happier than monetary-donation. This study suggests that consumers’ happiness will be optimized when company’s new marketing strategy in new promotion is employed on time.
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李寧 ( Li Ning ),鄭杰 ( Zheng Jie ) 서강대학교 언어정보연구소 2018 언어와 정보 사회 Vol.33 No.-
Li, Ning; Zheng, Jie(2018), “A Research on Boat Vocabulary in Ancient China,” Langudage & Information Society 33. In this paper, ancient time is divided into:before the ancient, in the middle of the ancient and after the ancient, in the meantime, according to the semantic, ‘boat’ vocabularies in ancient China are classified into appellation class, carrier class, warship class, assembly unit class and general term class. Later, from the semantic attributes of words, generate attributes of words, usage attributes of words, ‘boat’ vocabularies in ancient China are classified description and comparing analysis.
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