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        Competitiveness of Top Management and Entrepreneurship -Case of Yukio Sakamoto, CEO of Elpida Memory-

        류정공 ( Isao Yanagimachi ) 아시아.유럽미래학회 2011 유라시아연구 Vol.8 No.4

        The purpose of this study is to consider the competitiveness of companies as managerial power of the top management. In my study the competitiveness of companies is deeply depended on the competitiveness of the top management, who has entrepreneurial ability. Shouted long been a decline in competitiveness of Japanese companies, it can also mean an absolute decline in the competitiveness of the top management. Since the 1990s Japan`s semiconductor industry has been less competitive. As the cause, we can see a lack of entrepreneur as the top management. But now, Yukio Sakamoto, CEO of Elpida Memory Co., is considered as the typical entrepreneur in semiconductor industry. He has a unique career. After graduation of Nippon Sport Science University (NSSU) in 1970, he got a job with Texas Instruments Japan. He worked for 28 years at TI Japan, was promoted to vice president. After leaving TI, he was scouted by Kobe Steel, for the reconstruction of the semiconductor business. After Successful reconstruction of the semiconductor business, he scouted by another Taiwanese semiconductor company, for the same reason. He became the specialist of reconstruction of semiconductor business. Thus, he spent 35 years before being CEO of Elpida, and the period was very important in training of being entrepreneur as the semiconductor specialist. Sakamoto became the CEO of Elpida in 2002 and launched an intense reform. Elpida was established as a joint venture of NEC and Hitachi in 1999, so they had technical advantages in semiconductor industry. The problem is lack of funds for capital spending. But most serious problem was lack of management or entrepreneur. Sakamoto’s entrepreneurial activities were successful especially in inspiring engineers and making some strategic alliances with Taiwanese semiconductor companies. In order to catch up Korean leading companies, Samsung and Hynix, it is required to combine some Taiwanese companies in pursuit of scale. He is planning to make new alliance form with Taiwanese companies. In semiconductor industry not salaried manager but owner manager or entrepreneur seem to be required because top management should make a risky decision with strong leadership. Yukio Sakamoto is the typical entrepreneur in world semiconductor industry.

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