SPA 브랜드 소비자의 감성적 소비가치 성향과 마케팅 믹스속성 평가가 충성도에 미치는 영향

남희경(Hee Kyoung Nam),손희정(Hee Jung Son),이유리(Yu Ri Lee) 한국복식학회 2015 服飾 Vol.65 No.4

Emotional consumption value orientation has played a significant role to have a direct effect on making purchase in our lives. And emotional value has been dealt within the SPA brand contexts recently. Therefore, the current study investigates how SPA brand consumers’ emotional value consumption orientation has affected brand loyalty, with a focus on mediation effects of marketing mix attributes assessment. Results of this research are as follows. First, there was a significant difference between Zara and Uniqlo on the assessment of marketing mix attributes. Second, emotional consumption value orientation had significantly impact on brand loyalty for both Zara and Uniqlo. Third, multi-regression analysis was conducted to find out the mediation effect of marketing mix attributes assessment in the relationships between emotional consumption value orientation and brand loyalty. For Zara, hedonic promotional and pricing attributes of products and place show full mediation effect on brand loyalty. For Uniqlo, utilitarian, hedonic and pricing attributes have impact on brand loyalty. The current study strives to find out how emotional consumption value orientation attected the consumer evaluation process and purchase behavior in the contexts of SPA brand product purchase. Product assessments have stronger effect than place, and hedonic attributes have stronger effect on brand loyalty in comparison with utilitarian attributes. Also, hedonic attributes of product and place have stronger effect on brand loyalty in comparison with utilitarian attributes.

영작문을 위한 전자사전 활용 교재의 필요성과 개발방향

남희경(Nam, Hee-kyoung) 한국사전학회 2014 한국사전학 Vol.- No.23

This study aimed to develop materials for strategic use of electronic dictionaries to assist Korean English language learners’ self-regulated writing based on their needs. Based on the analysis of survey results and dictionaries, the materials were designed to train Korean learners to use dictionaries efficiently in writing process. By suggesting problematic writing situations, this book guides learners to use writing strategies by applying special features of various dictionaries. Problem-solving learning with strategies allow learners to increase their knowledge of productive words, helping them be aware of the importance of appropriate dictionary use to improve their writing. Above all, the materials promote self-regulation of learners by providing practical instruction of referencing strategies. These materials can also be exploited as teaching resources for English writing teachers.

유동화 거래에 관한 미국의 회계 및 법적 기준

남희경 ( Hee Kyung Nam ) 연세대학교 법학연구원 2005 法學硏究 Vol.15 No.4

사내변호사에 대한 변호인,의뢰인 특권 적용에 대한 연구

남희경 ( Hee Kyung Nam ),스티븐슈츠 ( Stephen T Schutz ) 법과사회이론학회 2012 법과 사회 Vol.0 No.43

While there are laws and regulations that can be construed as providing some protection for the attorney-client privilege regarding communications between an attorney and its client in Korea there is no law that specifically addresses such protection for the communications between the corporate attorney and its client. This article examines some of the dynamics of the corporate attorney-client privilege in Korea and abroad, with particular attention to those in the United States and the European Union. This article explores some of the major issues surrounding the corporate attorney-client privilege in relation to several U.S. and EU cases. Although it is understood that in the context of criminal proceedings the right to be represented by legal counsel is protected by the Korean constitution, the right to be assisted by legal counsel in the context of administrative or civil proceedings is not specifically addressed in the law in Korea. With the increase in the number of corporations that are exposed to such administrative, civil and criminal proceedings, it is becoming increasingly important to examine whether the corporate attorney-client privilege should protected by law in Korea. The article argues that such corporate attorney-client privilege will serve its function of protecting the constitutional rights without interfering with the judicial and/or administrative systems by allowing such protection for communications that are clearly legal advise or opinion. It further concludes that affording corporate attorney-client privilege protection will enhance the compliance of laws and regulations by corporations by fostering an atmosphere of trust and transparency within the corporate attorney and its client.

젠더관점에서 본 공공공간 시설 가이드라인 분석

남희경(Nam Hee-Kyung),강미선(Kang Miseon) 대한건축학회 2011 대한건축학회 학술발표대회 논문집 - 계획계/구조계 Vol.31 No.2(계획계)

Gender-Mainstreaming(GMS) is the basic strategy gender equality policy of society and becomes a new paradigm in urban policy in these days. In Korea, establishing women-friendly city policies and gender impact assessment are examples of GMS under progress. However, in urban and architectural design field, gender perspective has not been considered significantly; therefore, applications of gender perspective to these areas have been done only to meet policy requirements. In this study, analysis is performed by comparing other related guidelines, in order to recognize similarities and differences. In addition, introduction methods of GMS perspective to urban planning policy and further development plan are suggested.

금융투자상품거래청산회사를 통한 장외파생상품의 청산 및 결제

남희경(Nam, Heekyung) 한국증권법학회 2012 증권법연구 Vol.13 No.2

In the wake of the global financial crisis of late 2008 many have argued that stronger regulatory reforms should have been done especially in the area of the over-the-counter (“OTC”) derivatives market. Accordingly, G20 leaders, including Korean government, have agreed since the G20 Pittsburgh Summit in 2009 to reform their financial regulatory framework of the OTC derivatives market so that it would promote increased transparency and reduce counterparty risk and systemic risk in the global OTC derivatives markets. One of the distinctive changes in the OTC derivatives markets that have been agreed by the G20 leaders was that standardised OTC derivatives transactions should be cleared through central counterparties(“CCPs”) in each of the jurisdictions by the end of 2012. The Financial Services Commission of Korea submitted a “Proposed Amendment to the Financial Investment Services and Capital Markets Act”(“Proposed Amendment”) to National Assembly in June 2012 which mandated that the standardised OTC derivatives transactions be cleared through clearing institutions (i.e., CCPs) to meet its G20 commitments on the OTC derivatives. However, the Proposed Amendment is still pending at the National Assembly as of August 2012 and thus any detailed regulations that are required to be drafted pursuant to the Proposed Amendment are yet to come. This paper explores regulatory frameworks in other jurisdictions in Part II that are related to the implementation of CCPs for OTC derivatives and potential legal issues in Part III that may arise when the CCPs are implemented for the OTC derivatives transactions under the proposed legal structure in Korea. In particular, I argue that concept that enables the CCP to become the counterparty in the OTC derivatives transactions should be one that is similar to “novation” as opposed to the “assumption of obligation” while both of the methods are allowed in the Proposed Amendment. I also argue that in order to ensure the settlement finality for the OTC transactions between the CCP and its clearing members, clearing business rules of the clearing institution should clearly address that the close-out netting is allowed and the current Debtor Rehabilitation and Bankruptcy Act should be amended in a way that the settlement finality of the OTC transactions between the CCP and its clearing members is ensured in the case of the CCP"s default.

베이비부머 공무원의 은퇴 태도 및 은퇴 불안

남희경(Nam, Hee-Kyung),한정란(Han, Jungran) 한국노년교육학회 2020 노년교육연구 Vol.6 No.1

본 연구는 베이비부머의 노후에 관한 인식 및 은퇴에 대한 태도, 은퇴 불안 정도를 파악하여 은퇴 불안에 영향을 미치는 요인을 밝힘으로써 향후 베이비부머 세대의 노후준비와 노후복지 정책적 지원에 따른 시사점을 제공하는 데 목적이 있다. 이를 위하여 충청남도 지방직 공무원 중 베이비부머 371명을 대상으로 은퇴 태도 및 은퇴 불안을 조사하였다. 분석을 통해 얻은 주요 연구결과는 다음과 같다. 첫째, 은퇴에 대한 태도는 새로운 출발, 노년기 시작, 계속, 강요된 좌절 순으로 나타났다. 둘째, 은퇴 불안에서는 경제적 불안, 신체적 불안, 사회적 불안, 심리적 불안의 순으로 높은 것으로 나타났다. 셋째, 위계적 회귀분석 결과, 심리적 은퇴 불안에는 자산 수준, 노년기 시작, 새로운 출발 은퇴 태도, 강요된 좌절의 은퇴 태도가, 신체적 은퇴불안에는 배우자 직업유무, 자산 수준, 강요된 좌절 은퇴 태도가, 경제적 은퇴 불안에는 배우자 직업유무, 자산수준, 강요된 좌절 은퇴 태도가, 그리고 사회적 은퇴 불안에는 배우자 직업유무, 새로운 출발 은퇴 태도, 강요된 좌절 은퇴 태도가 유의미한 영향을 미치는 것으로 나타났다. 또한 네 가지 은퇴불안 모두에서 공통적으로 가장 영향력이 큰 요인은 강요된 좌절 은퇴 태도로서, 은퇴를 강요된 좌절로 보는 태도가 높을수록 심리적, 신체적, 경제적, 사회적 등 모든 측면에서 은퇴 불안이 높은 것으로 나타났다. 마지막으로 본 연구의 결과를 바탕으로 베이비부머의 노후준비를 위한 제언을 몇 가지 덧붙인다. The purpose of this study is to identify baby boomer s attitudes toward retirement and retirement anxiety, and the factors affecting retirement anxiety. For this purpose, a total of 371 data from boomers among local government employees in Chungcheongnam-Do was analyzed. The results of this study were as follows: ① The attitude toward retirement was higher in the order of a new beginning, transition to old age, continuation, and imposed disruption. ② Retirement anxiety was higher in the order of economic anxiety, physical anxiety, social anxiety, and psychological anxiety. ③ Asset level, retirement attitude of transition to old age, new beginning, and imposed disruption had a significant impact on psychological retirement anxiety. Spouse s employment status, asset level, and imposed disruption retirement attitude significantly affected physical retirement anxiety. Spouse s employment status, asset level, and imposed disruption retirement attitude had a significant impact on economic retirement anxiety. In addition, spouse s employment status, retirement attitude of new beginning, and imposed disruption had a significant impact on social retirement anxiety. The most influential factor in four retirement anxieties was imposed disruption retirement attitude. Based on the above results, we made some suggestions for preparing for baby boomers’retirement were added.

장외파생상품거래의 규제와 역외적용 -EU의 금융규제를 중심으로-

남희경 ( Hee Kyung Nam ) 연세대학교 법학연구원 글로벌비즈니스와 법센터 2012 연세 글로벌 비즈니스 법학연구 Vol.4 No.2

In the wake of the recent financial crisis, G20 leaders have agreed to strengthen regulations for over-the counter(OTC) derivatives and have taken measures to do so by proposing new laws and regulations or amending current laws and regulations of their home country. Although international organizations such as Financial Stability Board, International Organization of Securities Commissions and Bank for International Settlements have set forth international standards for OTC derivatives transactions such in ternational standards are not legally binding unless each jurisdiction adopts such standards in their legal framework. When some of these standards are implemented in each jurisdiction, especially in the US and the EU some provisions include direct extraterritorial regulations. Such provisions can give rise to conflicts of laws especially with Asian legal framework some of which are based on the civil law system. This paper examines such extraterritorial regulations of OTC derivatives and potential conflicts of law issues. It further explores some of the EU regulations that contain direct extraterritorial provisions. This paper concludes that it is necessary to construct transnational network amongst financial regulators and G20 leaders so that more harmonized international standards can be applied in each jurisdiction.

성인지적 분석을 통한 시ㆍ구민회관의 설치기준 개선 방향 연구

남수현(Nam, Soohyoun),장미현(Jang, Mi-Hyun),남희경(Nam, Hee-Kyung),최정선(Choi, Jeong Sun) 대한건축학회 2016 대한건축학회논문집 Vol.32 No.12

Facilities in public sector have obligation to satisfy the needs of socially weak. Therefore public facility should play a strong role in providing gender-equal service. Since housewives and elderly citizens in general have less chance of exposure to cultural activities, public cultural institutions like municipal community center should be built with service emphasis on these demography. The aim of this study is to analyze facility standards of municipal community center and propose improvement on the standards in regards to gender equality. For this purpose, relevant literature is researched to analyze function and trends of municipal community center. Then necessity for gender analysis for municipal community center is conducted with reference to women-friendly facilities within public facilities. Afterwards, gender issues are identified to form the analysis frame to examine the facility. Three main issues found are accessibility, convenience and safety. With these issues, facility standards of municipal community center are evaluated. The results from this analysis revealed the need to improve the standards in location selection, parking for the caretakers and the pregnant, public transportation stops and entrance space. Other elements that needed stronger provisions are care service space, pedestrian passage, outdoor space safety among others. Finally, degree of enforcements and legal adjustments are proposed.

衣服行爲에 관한 요인 분석

정정숙,남희경 진주여자전문대학 1989 論文集 Vol.11 No.-

The purpose of this study was to investigate clothing consumer behavior of one thousand of men and women above 20 years and to find out the reasonable maximum utility of them on clothing behavior. The results of this research can be summarized as follows. 1) In clothing monagement activity were found out a significance with sex, monthly income, occypation, floor space. 2) In clothing management activity of these days many clothes were kept in dead storage, and they were to be utilized more. 3) Clothing exchange store, clothing lending store, clotheing trunk room were to be proposed for the purpose of the efficient clothing management.