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관광마케팅의 사회적 CONCEPT에 관한 연구 : 관광소비자 보호를 중심으로
남택영,홍창식 한국관광정보학회 1997 觀光情報硏究 Vol.- No.1
Tourism Marketing could not help being understanding in the way of establishing Tourism Behavior and protecting Tourism Environment and Tourism Resources. Therefore the concept of Social Marketing that consider both Consumerism of Tourist and Tourist Industry Should be accepted. Tourist Industry toward Social Marketing Should include fowolling. First, Economic Worth of Tourism for benefits that is basic purpose in componies, Second, Cultural Worth of Tourism for exchanging each culture in nations, Third, Social Worth of Tourism for Satisfacting tourist needs, Forth, Worth toward tourist that can make possible to tour under the comfotable environment. The Management of tourist industry for tourist protection should to contribute tourist satisfaction.