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송균석(Song Kyun-seok),남윤형(Nam Yoon-hyung) 한국상품학회 2006 商品學硏究 Vol.24 No.2
The purposes of this research are to understand the relationship among components of brand equity and to identify the effect of brand equity components on the brand familiarity. This research proposed 6 hypotheses on 6 latent variables about brand equity and brand familiarity, and tested through structural equation modeling. The main results are that brand awareness was positively related with brand association and perceived quality and perceived quality has a positive influence on brand association. Also, both brand association and perceived quality related with brand loyalty, and brand loyalty has a positive influence on brand familiarity.
지역 구도심 상권 활성화를 위한 제도 도입에 관한 연구
김영기(Kim, Young-Ki) ∙,김승희(Kim, Seung-Hee) ∙,남윤형(Nam, Yoon-Hyung) 한국주거환경학회 2009 주거환경(한국주거환경학회논문집) Vol.7 No.1
Since the opening of the domestic distribution service market in 1996, small-sized distribution businesses and conventional market have experienced a period of prolonged decline due to a decrease in the number of customers and a drop in profitability. Under such circumstances, business districts in the old downtown areas of cities nationwide have come to lose their capacity for self-sufficiency, which has in turn led to the disappearance of characteristics unique to local areas, along with the "hollowing out" phenomenon. Recognizing the need to cope with this situation, the Government enacted a law intended to provide support for those suffering from its effects. However, t he t arget of t he l aw i s confined to conventional markets and commercial arcades, and thus it has not gone very far in terms of the effects on the economy of old downtown areas. This study attempts to suggest a model for the comprehensive invigoration of local areas based on the systematic development and management of local commercial districts. As such, it is necessary for the government and local administrative units to push ahead firmly with systematic efforts to invigorate local commercial districts and protect small-sized business. Those in charge of managing local commercial districts, in particular, should do their best to foster conditions that are favorable to the establishment of an organizational structure capable of assisting small-sized businesses in building up their competitiveness.