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남경두(Kyungdoo Nam),송선욱(Seonuk Song) 건국대학교 경제경영연구소 1998 상경연구 Vol.23 No.1
The purpose of this article is to explore how Internet can be used for saving costs for international commerce. The Internet promises to revolutionize the dynamics of international commerce and, like the telephone and fax, may be a major force in the democratization of capitalism. Small trade companies will be able to compete more easily in the global marketplace, and consumers in emerging markets, in particular, will benefit from the expanded range of products, services, and information to which the Internet will give them access. Currently, the Internet is mainly a U.S. phenomenon, due to the later start and historically slower growth of Internet access in order countries. Internet access in overseas markets now promises to grow rapidly as the on-line services expand and as regional and national governments and telecommunication companies become more interested. Because trade channels tend to be less developed, less direct, or less efficient in emerging markets than in the U.S., the Internet may offer special opportunities in these markets. In addition, the differences in speed of, control over, and access to communication and distribution channels between the Internet and traditional media and distribution channels internationally will offer different mixed of opportunities and challenges to small trade companies.
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수출기업의 기업가정신, 시장지향성, 환경변화요인이 해외마케팅역량에 미치는 영향
남경두(KyungDoo Nam),이진철(JinCheol Lee),이홍균(HongKyun Lee) 한국무역연구원 2016 무역연구 Vol.12 No.1
Export in Korea has been the main driving force of the nation’s economic growth. However,since export is largely concentrated upon the large firms, there is a perceived need to expandthe participation of small and medium-sized enterprises in overseas markets in order toovercome the economic recession in Korea. Generally, small-sized firms do not exhibit a weakcapability relative to new market development and a changing environment. The purpose ofthis paper is to empirically investigate the influence of entrepreneurship, market orientation,and environmental change on the international marketing capability of small and medium-sizedexport companies in Korea. Using surveys, this research collected data from 153 small andmedium-sized export enterprises in Korea. The result shows that corporate entrepreneurship,market orientation, and environmental change partially influence international marketingcapability of such firms. This study offers practical insight and implications for small andmedium-sized enterprises wanting to increase their competitiveness in the actual field ofbusiness.
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홍원표(Hong Won pyo),남경두(Nam Kyungdoo) 건국대학교 경제경영연구소 2004 商經硏究 Vol.29 No.2
The purpose of the following research is to suggest methods of activating Internet fashion information sites through checking out the present condition of applying Internet marketing informations, finding out how satisfying the informations proved to be and grasping the problems of them. For that purpose, We sent out questionnaires to 145 internal fashion merchandisers and the result showed that all of them were using the informations given by Internet fashion sites. And they chose Fashionbiz, FirstviewKorea and Samsung Fashion Institute as their most favorite sites.
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남경두,송선욱 建國大學校 經濟經營硏究所 1998 商經硏究 Vol.23 No.1
The purpose of this article is to explore how Internet can be used for saving costs for international commerce. The Internet promises to revolutionize the dynamics of international commerce and, like the telephone and fax, may be a major force in the democratization of capitalism. Small trade companies will be able to compete more easily in the global marketplace, and consumers in emerging markets, in particular, will benefit from the expanded range of products, services, and information to which the Internet will give them access. Currently, the Internet is mainly a U.S. phenomenon, due to the later start and historically slower growth of Internet access in order countries. Internet access in overseas markets now promises to grow rapidly as the on-line services expand and as regional and national governments and telecommunication companies become more interested. Because trade channels tend to be less developed, less direct, or less efficient in emerging markets than in the U.S., the Internet may offer special opportunities in these markets. In addition, the differences in speed of, control over, and access to communication and distribution channels between the Internet and traditional media and distribution channels internationally will offer different mixed of opportunities and challenges to small trade companies.
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