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여가활동으로서의 문화관광축제별 방문객 특성에 관한 연구
김흥렬(Heung Ryul Kim),윤설민(Seol Min Yoon) 한국여가레크리에이션학회 2006 한국여가레크리에이션학회지 Vol.30 No.3
The purpose of this study was to analysis the differences among general characteristics of visitors of Chun-cheon international mime festival, statical leisure activity, as well as Boryeong mud festival, dynamic leisure activity, and then to propose some measures for revitalization and advancement of cultural tourism festival. For the purpose, this study drew comparison between Chun-cheon international mime festivaland and Boryeong mud festival based on the common characteristics; frequency of visit to festival, frequency of visit to tourism attraction at which the festival was held, cost, number of staying days. The result found that rate of revisit and propensity to consume, such as prices of transportation, meals and hotel for the duration of more than one day staying, were evaluated to be high by visitors of Boryeong mud festival than of Chun-cheon international mime festival. This results indicated that festival of active activity was appeared to be more attractive to tourists, than of static one, and also that the active factors would be more important to develop festival for leisure activity.
관람스포츠로서의 프로농구 연고지역 주민의 시장세분화에 따른 마케팅 전략
김흥렬(Heung Ryul Kim),윤설민(Seol Min Yoon) 한국여가레크리에이션학회 2007 한국여가레크리에이션학회지 Vol.31 No.3
The purpose of this study was to segment and examine the residents, who were living in a place in connection with professional sports, by their participation to the game; supporters, general spectators, and the public. And then, based on the analysis about their characters, this study intended to suggest appropriate marketing positioning strategies for attracting the residents to the stadiums. The results of analysis elicited some implications. First, the group of supporters seemed to enjoy watching the local sports games as a leisure activity, and to play a important role in the development of the team. Therefore efforts would be necessary to maintain friendly relations among players, a team and supporters. Second, general spectators could be the most clear and visible targets. For these viewers, various events would be required, mainly focusing on twenties` lovers and thirties` families. Third, the public responded that they usually didn`t go to the stadium. This could be interpreted they were not strongly interested in the local professional sports team, so attracting these prospective customers, the public, to the stadiums would be very important.
여가활동을 위한 관광지 선호도와 이미지 유사성에 관한 연구
김흥렬(Heung Ryul Kim),윤설민(Seol Min Yoon),이애리(Ae Ri Lee) 한국여가레크리에이션학회 2006 한국여가레크리에이션학회지 Vol.30 No.4
This study was conducted to examine the image similarities between the tourist sites, preferred by tourists, based on the regional and typical preference for a leisure activities, and to suggest some ways related to the government measures for the promotion of tourist sites, such as the development and remodeling of attractions. The results of this study elicited some implications. First, the regional preference of tourist sites showed that tourists preferred in order of the Jeju, the southeast, the central part, the Chungcheong, and the southwest tourist area. And they seemed to prefer the tourist sites in order of the seashore, the valley, the wild forests, the inland waters, the amusement park, the mountains, the cultural-historical, the hot springs, the cave, the urban, and the rural ones, in regard to the typical preference. Second, the image similarities indicated that there were no competitive relations between the regional preferences of tourist sites, because all of the five areas had a distinctive position. And, the similarities were revealed high between the inland waters and the valley, the urban and the amusement park, the mountains and the cultural-historical and the wild forests, and the rural and the cave, with regard to the typical preference of tourist sites.
김흥렬(Heung Ryul Kim),윤설민(Seol Min Yoon),장윤정(Yoon Jung Jang) 한국여가레크리에이션학회 2007 한국여가레크리에이션학회지 Vol.31 No.1
This study was conducted to analyze strategies for the Korean tourism and images to expand the Korean tourism markets, and then to seek more specific and constructive measures for marketing strategies based on the Korean Wave syndrome. The results of this study elicited some implications. First, to keep and support the Korean Wave spreading, some efforts such as the development of various and advanced popular culture, the long-term and integrated strategies, and the roles of the government and corporations for the Korean Wave were seemed to be needed. Second, as taking a macro-view of tourism marketing strategies using the Korean Wave, the differentiation and roundabout methods based on the market characteristics, as well as cultivating and building the integration of the tourism, entertainment, and export business, also planning and pushing the future-oriented marketing strategies would be needed. And as taking a micro-view point, enhancing the star-driven overseas information activities, development of tour packages, can be with stars, as well as enhancing the comprehensive marketing activities of the dramas·songs·movies, and the introduction of monitoring system to improve the level of accommodate facilities were seemed to be needed. Third, as enhancing ways of promotion marketing, the inducing of product differentiation and shopping-tourism revitalization, and enhancing the promotion of the Korean modern images, and so on, would be needed.
김흥렬(Heung Ryul Kim),윤설민(Seol Min Yoon) 한국여가레크리에이션학회 2007 한국여가레크리에이션학회지 Vol.31 No.1
This study was conducted to evaluate satisfaction of university students, the main age group, using the internet to get the related information before doing leisure activities, with the web sites of festivals, and then to examine a importance of the internet, used as a promotion way for festival visiting. The results of this study elicited some implications. First, the explanatory power about interaction with customer (bulletin board, FAQ, etc.) and convenient functions for use (quick menu, searching function, site map) was found to be the most high among the evaluated factors of 4 festivals` web sites. Second, cluster Ⅱ (high-involved group in the web site) seemed to have more proportion in the visiting experience, as well as to have longer hours in the visiting hours, than cluster Ⅰ (low-involved group in the web site). Third, cluster Ⅱ (high-involved group in the web site) seemed to be more satisfied with the web site than cluster Ⅰ (low-involved group in the web site).
스포츠관광 참가자의 동기, 만족 및 행동의도에 관한 연구
김흥렬(Heung Ryul Kim),윤설민(Seol Min Yoon) 한국여가레크리에이션학회 2006 한국여가레크리에이션학회지 Vol.30 No.3
This study aims to know how to activate sport tourism. To acquire the purpose, I used the variables of health-pursued, sports activity/attraction, escape, socialization, self-actualization, natural beauty. I found that the motive of attendance has partly effect satisfaction, revisit intention and recommendation(word of mouth). That shows escape, health-pursued, self-actualization and natural beauty has significant effect on satisfaction, revisit and recommendation. Neither has the others. Therefore, differentiated service strategies and attractions are required for various needs of attendants. Also, quality-value, facility-differentiated marketing strategies are needed to satisfy the various attendants.
한승엽(Seoung Youb Han),김흥렬(Heung Ryul Kim),윤설민(Seol Min Yoon) 한국관광연구학회 2006 관광연구저널 Vol.20 No.2
Focusing on the importance of exhibition industry, which had significant meanings with respect to marketing of participation companies as well as development of exhibition industry, this study analyzed the relationship between participation objectives and performance of exhibition. Furthermore, the determinants of exhibition choice and behavioral intention, associated with the two key factors above, were examined to suggest some ways to improve the competitiveness of the domestic exhibition industry. The results of this study elicited some implications. First, most companies, which participated in exhibition, established objectives and measured performance, by documentation before and after the exhibition. Second, there were significant relationship between participation objectives and determinants of exhibition choice, and third, participation performance of exhibition and behavioral intention also had positive correlation.