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지역 이슈로서 코로나19 뉴스 프레임에 관한 연구: <조선일보>. <한겨레>, <매일신문>의 사설을 중심으로
김활빈 강원대학교 사회과학연구원 2022 사회과학연구 Vol.61 No.3
This study examined whether there were differences in news frames between newspapers in a context where the number of confirmed cases in Deagu and Gyeongbuk increased rapidly in the early stages of COVID-19, focusing on newspaper editorials that are effective in analyzing news frames. The author analyzed the attribution of responsibility that deals with what are news frames that editorials are talking about and are responsible for the spread of COVID-19. The frame difference was explained with the theoretical background of frame building. As factors of frame building, the political orienation of media outlets and the organizational pressures that local newspapers represent local interests were explored. The conservative Chosun Ilbo, the progressive Hankyoreh, and the local daily Maeil Shinmun were selected. From February 18 to March 31, when the first confirmed case occurred in Daegu, editorials reporting COVID-19 in Daegu and Gyeongbuk were analyzed in a qualitative approach. Findings revealed that there were differences in the news frame and responsibility attribution frame of each newspaper editorial. The Chosun Ilbo mainly presented the government criticism frame and crisis frame, but the Hankyoreh mainly used the cooperation/solidarity frame and responsibility/strife caution frame. The Maeil Shinmun reported on COVID-19 with a frame of criticism from the government, including local governments, a quarantine frame, a support frame, and a overcome/hope frame. In the case of attribution of responsibility frame, the Chosun Ilbo pointed out government responsibility and the Maeil Shinmun indicated personal responsibility with the Shincheonji Church, but the Hankyoreh insisted that we should be wary of battles and strife over the subject of responsibility. The Chosun Ilbo editorial frequently used “Wuhan Corona” and “Wuhan Pneumonia” instead of the term “COVID-19”, and there was a problem in terms of journalism practices. This study has theoretical significance in that the findings examined the frame construction. It brought academic expansion in that qualitative research methods were methodologically explored. This study provided good case studies for journalists and journalists in education by analyzing editorials rather than news articles.
미디어 이용이 신종 감염병에 대한 위험인식과 예방행동 의도에 미치는 영향: 정보 처리 전략의 매개 효과를 중심으로
김활빈,오현정,홍다예,심재철,장정헌 한국광고홍보학회 2018 광고연구 Vol.0 No.119
This study examines how individual media use and information processing can have an influence on risk perceptions and preventive behavioral intentions of an emerging infectious disease. Previous studies have shown that the general public forms its preventive behavioral intention through the route of “media use (mass media and the Internet) → information processing (reflective reasoning) → orientation (risk perception) → response (preventive behavioral intention).” Drawn on the O1-S-R-O2-R Communication Mediation Model, we explored the case of H1N1 Influenza. Data for this study were collected as a part of the KFDA’s project in 2011 (N = 1,001). The findings revealed that the associations between media use and preventive behavioral intentions were significantly mediated by information processing and risk perceptions. Respondents who were more frequently gaining information from massmedia and the Internet tended to perceive greater risks and increase preventive behavioral intentions through their information processing. This study contributes to risk and health communication literature by empirically investigating the O1-S-R-O2-R Communication Mediation Model with one of major health topics. In addition, the findings can provide useful and practical information for health practitioners during the health crisis. 이 연구는 개인의 미디어 이용과 정보 처리 전략이 신종 감염병에 대한 위험 인식과 예방행동 의도 형성에 미치는 영향을 분석했다. 선행 연구에 따르면 일반 대중은 “미디어 이용(매스미디어 이용, 인터넷 이용: S) → 정보 처리 전략(성찰적 숙고: R) → 심리 상태 변화(위험 인식: O2) → 예방행동 의도(R)”의 경로에 따라서 관련 예방행동 의도를 형성한다. 본 연구는 O1-S-R-O2-R 커뮤니케이션 매개 모델을 적용하여 2000년대 이후 한국사회에서 큰 위기였던 신종플루의 사례를 2011년 식품의약품안전처 용역 과제에서 수집했던 데이터(N = 1,001명)를 이용하여 분석했다. 연구 결과 미디어 이용과 예방행동 의도의 관계는 정보 처리 전략과 위험 인식을 통해 매개되는 것으로 나타났다. 일반인이 미디어를 통해 위험에 대한 정보를 얻게 될 때, 정보 처리 전략을 통해서 위험 인식을 하며, 이에 따라 예방행동 의도가 높아졌다. 이 연구는 주로 정치커뮤니케이션 연구에서 사용된 O1-S-R-O2-R 모델이 감염병 이슈와 같은 건강 관련 분야에서도 유용한 이론임을 밝혔다는 점에서 이론적 의의가 있다. 한국 사회에서 주기적으로 발생하고 있는 감염병 위기 상황에서 미디어를 통한 위험 인식과 예방행동 의도에 대한 실천적 함의를 논의했다.
코로나19 이슈에 대한 공중 세분화와 공중의 커뮤니케이션 행동 연구: 문제해결 상황이론을 중심으로
김활빈,구윤희,노기영 강원대학교 사회과학연구원 2023 사회과학연구 Vol.62 No.3
The purpose of this study is to understand the public through public segmentation and investigate communicative actions by applying the situational theory of problem solving with regard to the COVID-19 pandemic issue. In the early stages of the COVID-19 pandemic, an online survey was conducted on 1,500 adults acorss the country. As a result of applying the public segmentation method, the majority of respondents were classified as active publics (72.1%), followed by aware publics, latent publics, and nonpublics. To examine the theory on the COVID-19 issue, data were tested using structural equation modeling, and bootstrapping analysis was conducted to confirm path analysis and mediation effects. Findings revealed that the three public situational factors had a significant effect on the situational motivation, and in turn, the motivation and referent criterion had a significant influence on commuꠓnicative actions. As a result of bootstrapping analysis, indirect effects through mediation paths were confirmed in all paths. This study has theoretical implication in that it tested the public segmentation methodology and the situational theory of problem solving with empirical data in the COVID-19 situation. In addition, by showing that the majority of people are active publics in the COVID-19 pandemic and exploring the predictors of communicative actions, this study suggested that the government and health authorities should establish a PR communication stratꠓegy tailored to the public target. The media should also provide accurate information along with the fact-checking process to help the public’s communicative actions.