디지털 콘텐츠 기업의 현지화 전략 연구: 라인(LINE)의 태국 시장 진출 사례를 중심으로

김호민,김태중,박수황 한국국제경영관리학회 2025 국제경영리뷰 Vol.29 No.1

This study examines the rapid expansion of the global digital platform market, wherein numerous companies are endeavoring to penetrate international markets. Nonetheless, cultural disparities and the distinct characteristics of local markets present substantial challenges for these companies. In particular, despite its high growth potential, the Southeast Asian market presents a complex business environment and diverse consumer behaviors, making it difficult for global companies to establish a successful presence. Against this backdrop, this study conducts an in-depth analysis of LINE’s localization strategy in the Thai market. Since entering the Thai market in 2012, LINE has evolved from a simple messaging service into a comprehensive digital content platform offering various lifestyle-integrated services, such as LINE TV, LINE Pay, and LINE MAN. Thai consumers have a mobile-centric lifestyle and a high acceptance of social networking services (SNS) and digital payment systems. Recognizing this, LINE has expanded beyond basic communication tools to provide additional services in finance, entertainment, and delivery, embedding itself into users’ daily lives. A key factor in LINE’s successful establishment in Thailand is its accurate understanding of the country’s cultural characteristics and consumer needs, which have been effectively reflected in its services. Thailand has a deeply rooted Buddhist culture and a society centered on family and community. LINE incorporated these cultural elements by introducing features that strengthen user connections and continuously providing Thai-language-optimized stickers and content, fostering emotional engagement among local users. Additionally, LINE collaborated with influential Thai figures and well-known brands to implement localized marketing strategies, effectively increasing brand recognition. This study comprehensively analyzes LINE’s localization strategy in the Thai market from the perspectives of service adaptation, business model development, and organizational operations. The findings highlight three primary success factors: first, a differentiated market entry strategy; second, an effective marketing approach; and third, a localized service and operational strategy. Regarding market entry, LINE proactively entered Thailand by considering the country’s mobile and digital infrastructure and established a robust ecosystem through strategic partnerships. In terms of marketing, LINE maximized user engagement by leveraging familiar content and promotions tailored to Thai consumers. Lastly, its localization strategy involved actively utilizing local technical talent and operational teams to respond to consumer demands in real time. These findings provide valuable insights for global digital platform companies seeking to expand into overseas markets. Specifically, they emphasize that success in the global market is determined not only by offering services but also by deeply analyzing the cultural characteristics and consumer needs of local markets and developing tailored services accordingly. To achieve long-term growth in Thailand and other Southeast Asian markets, global companies must adopt continuous localization strategies and flexible operational approaches.

대구 의료관광 브랜드 이미지 평가에 관한 연구

김호민 대한관광경영학회 2011 관광연구 Vol.26 No.1

Medical tourism has been regarded as an ideal strategic industry in an area where little natural resources were inherited and lagged behind in its development, as medical tourism has drawn attentions and been a focal point in discussion to promote local tourism through diverse program related to healthcare. Rewarded with a high-tech medical compound industry project recently, Daegu city needs to establish a distinctive brand image which supports its slogan of Medi-City with consistency and continuity. Therefor it is the aim of this study to come up with effective measurements in evaluating Daegu city's brand image in medical tourism. 의료관광은 전 세계인의 주요 관심사인 건강관리에 대한 다양한 프로그램 운영을 통해 관광의 활성화를 가져올 수 있다는 점에서 많은 주목을 받고 있으며, 지역개발 측면에서도 다양한 인적 자원을 필요로 하기 때문에 부존자원이 빈약하고, 낙후된 지역의 개발에 가장 적합한 전략산업으로서 각광을 받고 있다. 대구광역시는 R&D 특구지정과 함께 ‘메디시티’를 표방하는 대구시의 슬로건에 걸맞은 프로젝트를 지속적으로, 일관성 있게 추진하기 위해서 메디시티와 관련해 브랜드 이미지를 구성하는 요소의 중요도를 측정함으로써, 기존의 전통적인 대구시의 브랜드 이미지에 관한 연구가 보여주지 못했던 대구시의 브랜드 이미지 평가시에 중요한 요소를 도출하고 도출된 항목의 우선순위를 AHP를 활용하여 분석함으로써 메디시티의 브랜드 이미지에 효과적인 시사점을 제공할 목적으로 본연구의 의의가 있다.

Computation of the Current Limiting Behavior of BSCCO-2212 High-Temperature Superconducting Tube with Shunt Coils

김호민,심정욱,현옥배,박권배,이방욱,오일성 한국초전도.저온공학회 2006 한국초전도저온공학회논문지 Vol.8 No.4

This paper deals with the computation of the current limiting behavior of high-temperature supercon –ducting (HTS) modules for the superconducting fault current limiter (SFCL). The SFCL module consists of a monofilar type BSCCO -2212 tube and a shunt coil made of copper or brass. The shunt coil is connected to the monofilar superconducting tube in parallel. Through analysis of the quench behavior of the monofilar component with shunt coils, it is achieved to drive an equivalent circuit equation from the experimental circuit structure. In order to analyze the quench behavior of the SFCL module, we derived a partial differential equation technique. Inductance of the monofilar component and the impedance of the shunt coil are calculated by Bio-Savart and Ohm’s formula, respectively. We computed the quench behavior using the calculated values, and compared the results with experimental results for the quench characteristics of a component. The results of computation and test agreed well each other, and it was concluded that the analytic result could be applied effectively to design of the distribution-level SFCL system.

기장연구로 핵연료 품질보증 및 품질관리

김호민,송화영,정용진 한국에너지학회 2020 한국에너지공학회 학술발표회 Vol.2020 No.11

골프연습장에 참가하는 기혼여성의 운동몰입경험과 가정생활만족의 관계

김호민,김은식 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.6

The purpose of this study is to examine closely between the excercise flow experience of married women participate in golf ranges and family life satisfaction. To get the best result of this study, subjects of this study were sampled 480 married women by the random sampling method. The result analyze used in this study for the data analysis is through correlation analyze and multiple regression analysis. Based upon the purpose of this study and research method, the final conclusion were warranted as below: First, there is significant relationship between the excercise flow experience of married women participate in golf ranges and household economic satisfaction Secondly, there is significant relationship between the excercise flow experience of married women participate in golf ranges and mutual satisfaction among family members. Thirdly, there is significant relationship between the excercise flow experience of married women participate in golf ranges and household labor satisfaction. Fourthly, there is significant relationship between the excercise flow experience of married women participate in golf ranges and mutual satisfaction married couple. Fifthly, there is significant relationship between the excercise flow experience of married women participate in golf ranges overall life satisfaction.

하나로 핵연료봉 진직도 측정방법 개선

김호민,황재준,박찬석,이규홍 한국에너지학회 2022 한국에너지공학회 학술발표회 Vol.2022 No.10

풍력발전 국내외 현황 및 풍력용 초전도발전기 기술 전망

김호민 한국초전도저온학회 (구 한국초전도저온공학회) 2013 초전도와 저온공학 Vol.15 No.1

淸熱消毒飮이 實驗的 炎症 및 血栓症에 미치는 影響

김호민 대한동의병리학회 1995 동의생리병리학회지 Vol.9 No.2

연구배경 : 切斷外 특별한 治療法이 없는 脫疽에 對한 韓醫學的 治療가 未治한 실정이다. 血液의 血栓形成과 炎症誘發로 인한 병리적 변화가 誘發하는 脫疽의 치료에 瘀血의 치료법 등을 이용하는 것은 타당한 것이라 사료되어 본 연구를 시작함. 연구방법 : 이에 저자는 發熱, 浮腫, 疼痛, 發赤을 동반한 癰疽에 쓰이는 淸熱消毒飯이 炎症 및 血栓에도 有效하리라 思料되어 본 실험을 행하였으며, 淸熱消毒飯의 抗炎證 作用, 血管系에 미치는 效果, 抗血栓作用, 鎭通效果를 觀察하였다. 결과 : carrageenin으로 誘發한 浮腫은 CSY II, III群에서 有意性있는 抑制效果가 있었고, CMC-pouch에 의한 蛋白質 渗出은 CSY II, III群에서 有意性 있는 減少를 보였으나 aspirin藥物 對照群보다는 微弱하였다. Ringer液의 點滴數는 檢液의 量에 따라 濃度 依存的으로 增加하였고, norepinephrin으로 誘導한 血管收縮은 濃度에 따라 漸進的으로 緩和되었다. 抗血栓效果는 肺性血栓性 塞栓症에서의 死亡率 減少, 血小析 凝集 抑制, 血漿 抗트롬빈 活性으로 確認할 수 있었다. writhing syndrome, paw licking time, escape time을 測定한 結果, 一定한 鎭痛效果를 確認할 수 있었다. 결론 : 淸熱消毒飯이 炎症 및 血栓에 有效하였으나 차후 藥物의 가장 效果的인 濃度는 此後硏究가 必要할 것으로 思慮된다. This study wal designed to elucidate the antiinflammatory, cardiovascular, antithrmbotic, and analgesic effect of CheongyealSodog-Yeum. The antiinflammatory, effects was measured by the method of carrageenin induced edema, protein leakage test using CMC-pouch, and the effect of CheongyealSodogYeum on the cardiovascular system was observed by the change of flow rate of Ringer solution in the vascular system in the ear of rabbit, and the contraction and dilatation of rat tail artery. Death rate, platelet aggregation, plasma coagulation activity, anti-thrombin activity was observed for the measurement of the antithrombin activity was observed for the measurement of the measurement of the antithrombotic activity was observed for the measurement of the antithrombotic effect of CheongyealSodoYeum, and the analgesic effect was measured by the acetic acid method and hot plate method. The result was as follows: 1. After 2 or 3hour of CheongyealSodogYeum administration, carrageenin induced edema and CMC-pouch protein leakage was significantly decreased. 2. The droplet of Ringer solution increased according to the increase of concentration of CheongyealSodoYeum extract, and the vasoconstriction desreased dependantly to the concentration of CheongyealSodogYeum extract. 3. The antighrombotic effect of CheongyealSodogYeum was observer by the decrease of death rate, the inhibition of platelet aggregation, and the increase of antithrombin activity. 4. The slight anagesic effect of CheongyealSodogYeum extract was confirmed by the observation of writhing syndrome, paw licking time, and escape time.

YBCO 고온초전도체의 퀜치특성 연구

김호민,박권배,이방욱,오일성,이해근,유키자즈이와사 한국초전도저온학회 (구 한국초전도저온공학회) 2004 한국초전도저온공학회논문지 Vol.6 No.3

해상풍력용 발전기 기술 및 전망

김호민 한국초전도저온학회 (구 한국초전도저온공학회) 2011 초전도와 저온공학 Vol.13 No.1