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- 저자 : 김호민(Kim Hyo-Min) (검색결과 3 건)
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김호민(Kim Hyo-Min),황의룡(Hwang EuI-Ryong) 한국체육과학회 2006 한국체육과학회지 Vol.15 No.3
This study considers a social relationship between gender and modem sport. In the result, modem industrial society changed a relationship frame between men and women into the same form around the world This new structure of specialization falls the women's power and the right to speak, at the same time, it takes charge an important role to strength a male-dominated society. In the 19th century, modem sport emphasized on health hygiene, physical strength, encouragement, endurance, the power of self-control, nature, and rules which are necessary to complete imperialism and changed into a modernly manly semblance. Also, the capitalist class organized and managed modem sport and gave an negative impression to women that sport is harmful to the body. Until now, the most important assignment of a movement regarding the feminine sport is movement's continuity. In 1922, the Federation Sportive Feminine Internationale was founded and made women to attend in Amsterdam Olympics, but it was disappeared in 10 years since established. In 1900, the International Olympic Committee(IOC) founded the World Conference on Women and Sport under the IOC and tried not to happen the inequality. In sport, it is needed to increase female resources for an equal opportunity between men and women or for retrieving women's rights. Also both men and women are definitely needed the conversion of a way of thinking in order to show leadership and be able to have the right to decide.
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황의룡(Hwang Eui-Ryong),김호민(Kim Hyo-Min) 한국체육과학회 2008 한국체육과학회지 Vol.17 No.3
In the flow of feminist cultural movement for the realization of a gender equality in society, centered on the protest against sexually discriminatory education, law, and custom, the change in the world of sports which has greatly contributed to strengthen patriarchy as a symbol of masculinity has come. Especially, all human beings have freedom and right to participate in sports activities regardless of their gender according to the UNESCO Committee of Physical Education and Sports. This charter has drawn much political interest and succeeded in ensuring the equality between genders in the field of sports. However, on the other hand, violence and sexual harassment within intramural girl's sports club or professional sports teams are taking place very often, and sexual discrimination in the process of leader selection is commonly raised as social problems. Yet, legal steps or institutional devices to support women's sports are still wholly lacking. Therefore, there is a urgent need to come up with a social consensus to eliminate sexual discrimination within the sport milieu and to establish institutional devices, which will also play a part in revitalizing the women's cultural policies. In order to achieve this, female specialists should be posted to the sports department and quota system for women should be introduced. Moreover, a leading legalized policy that can effectively promote gender equality in sports is essential for the realization of correspondence of legal system with the real world.
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이주훈(Lee Joo-Hoon),황의룡(Hwang Eui-Ryong),김호민(Kim Hyo-Min) 한국체육과학회 2002 한국체육과학회지 Vol.11 No.2
Sport sponsorship, marketing through sport, has been an important means in public relations and establishment of a brand image. Lately many companies are interested in promoting sport sponsorship because it makes them achieve various aims such as giving incentive to staff, increasing in public recognition, raising market sharing, making credit, opening a new market and others. As the amount of investing money and its ratio are increasing, the companies need materials for an effective investing. This thesis tries to study the participation in sports according to the consumers' age bracket and their preference' and recognition degree for an effective investing. And its results are as follows: Firstly, according to their physical feature and spare time, the participant-types are considerably low in older ages. Inspection-types are considerably high in the thirties and the forties rather than the teens and the thirties. Secondly, the consumer's concern and information accepting degree of advertisements is highest in the twenties and the thirties, especially in the twenties. Thirdly, sport sponsorship is applicable media regardless of ages because every age demonstrates positive response toward the advertising effects of the company and the products as well as the recognition-raising effect of the company. Fourthly, the preference by business toward Title-sponsor is different in every ages. Sport sponsorship can raise the receptiveness of advertisements by an distinctive exposure in target-market and specified-market.
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