스포츠산업,경영학 : 여행객의 골프장 선택과 추구가치 유형을 통한 유인방안 연구

김학신(HakShinKim) 한국체육학회 2004 한국체육학회지 Vol.43 No.5

This study was intended to consider the effective plan to attract golfing tourists through the patterns of golf course choice and value. Collected data from the research were analyzed according to demographical characteristics. As a result, the following study results were obtained: First, it was found that male tourists thought relatively more importantly of both the externalities(specified facility, accessibility, effective operation of the surrounding tourist program, cleanliness and comfortableness, beautiful natural scenery, diverse F&B facilities) and internalities(provision of differentiated service, employee's hospitality, comfortable atmosphere, reputation, detailed information on surrounding tourism) of choice patterns in terms of sex. And it was found that the group of male tourists thought relatively more importantly of goal pursuit(being sociable with family members or friends, doing business smoothly, taking a rest and health management) and energy-pursuit(a sense of achievement and self-fulfillment, certain revitalization, stress relief) of value patterns. Second, the group of older golfing tourists thought relatively more importantly of the internalities of choice patterns in terms of age. On the other hand, the group of younger golfing tourists thought relatively more importantly of the goal pursuit of value patterns, whereas the group of older golfing tourists thought relatively more importantly of energy-pursuit. Third, the group of low educational level thought relatively more importantly of the internalities of choice patterns, whereas the group of high educational level thought relatively more importantly of energy-pursuit of value patterns. Fourth, it was found that the group of professional and self-employed golfing tourists thought relatively more importantly of the internalities of choice patterns in terms of occupation And the group of professional and clerical and managerial tourists thought relatively more importantly of energy-pursuit of value patterns, whereas the group of self-employed tourists thought relatively more importantly of the goal pursuit of value patterns. Firth, it was found that the group of the low income-level tourists thought relatively more importantly of the externalities of choice patterns in terms of the income level, whereas the group of high income-level tourists thought relatively more importantly of the internalities of choice patterns. In addition, it was found that the group of the high income-level golfing tourists thought relatively more importantly of the goal pursuit and energy pursuit of value patterns.

인문,사회과학편 : MTB공원 서비스품질이 시민 만족도, 이미지, 구전의도, 재방문에 미치는 영향

김학신(HakShinKim),윤태훈(TaeHoonYoon) 한국체육학회 2006 한국체육학회지 Vol.45 No.3

This study was intended to investigate the relationship between the recently highlighted service quality of MTB Park and citizens' satisfaction, word-of-mouth and revisit and clarify what difference there was in the service quality of MTB park according to demographic characteristics. 242 questionnaires except 26 poorly completed ones were employed for final analysis. For purpose of data processing, ANOVA was conducted to test the difference in service quality according to demographic characteristics using SPSSWIN Ver. 10.0 and AMOS 4.0. Finally, structural equation model(SEM) was employed to test the structural research model. As a result, the following findings were obtained: Finally, it was found that there was a difference in service quality related to the convenience of use and the environmental safety factor according to age and in service quality related to the environmental safety factor according to educational level. Second, it was found that accessibility, the sub-factor of service quality of MTB Park had a significant effect on traveller's satisfaction, which had an effect on their image, which had an effect on the revisit and word-of-mouth intentions. at risk of obesity.

서울광장 스포츠이벤트 서비스품질이 지역 이미지와 충성도, 만족도에 미치는 영향

김학신(HakShinKim),박용범(YongBumPark) 한국체육학회 2008 한국체육학회지 Vol.47 No.1

The purpose of this study is to seek ways to boost sports events at local autonomies and present it's implications and potentialities by analyzing the effects of sports events on the image and royalty, satisfaction of the region. it is revealed that the most effective factor on the image of Seoul is the international highest level of the match, followed by a spectacle and interesting events, the smooth progress of the match, the great night view of Seoul Plaza and watching etiquette of the spectators. And the most effective factor on the royalty to the region is the athletic facilities of the Plaza and a big size of electric screen, followed by the splendid event stage, the international highest level of the match, the smooth progress of the match, the great night view of Plaza and watching etiquette of the spectators. The most effective factor on the satisfaction is the international highest level of the game, followed by a spectacle and interesting events, the smooth progress of the match, the great night view of the Plaza and watching etiquette of the spectators.

인문,사회과학편 : 스쿼시이벤트 서비스품질이 참가자의 이미지, 구전의도, 재참여에 미치는 영향

김학신(HakShinKim),한성호(SungHoHan) 한국체육학회 2007 한국체육학회지 Vol.46 No.1

This study aims to determine possible effects of squash event's service quality on entrants' behavioral intentions, contributing to the promotion of marketing in ever-diversified squash market. This study came to the following conclusions. First, in terms of categorical differences in service quality according to each demographic characteristic of squash tournament event's entrants with club membership, it was found that 40's group, married group, group with 1 million won or lower monthly earnings on the average. Second, in terms of categorical differences in image, oral intention and re-participation according to demographic characteristics of squash event entrants, it was noted that 40's group showed higher behavioral intention of image, re-participation and oral intentions than any other age groups; married group was more willing to rejoin tournament event than unmarried one; and the group under academic achievement of high school or college graduate showed higher oral intentions than control. theord, Fourth, in regard to possible effects of squash event service quality on entrant's image, oral intentions and re-participation, it was notable that consensus had more or less significant effects on event image, oral intention and re-participation respectively.

인문,사회과학편 : 스키장 친환경이미지가 방문객 만족도, 구전의도, 재방문, 충성도에 미치는 영향

김학신(HakShinKim),김현경(HyunKyungKim) 한국체육학회 2006 한국체육학회지 Vol.45 No.2

This study was intended to investigate the effect of the recently highlighted natural environment on travellers' satisfaction, word-of-mouth intention, revisit and loyalty. First, it was found that there was a need to attempt sustained image marketing by developing the natural-environment image of F&B facilities, amenities and parking facilities to enter the market for old people. And it was found that there was a need to develop the natural-environment image of the lodging facility to attract housewives and that there was a need to develop and operate the natural-environment image of amenities and parking facilities to attack the market of high income. Second, it was found that there was a need to enhance the environment-friendly image of the lodging facility and employees' environment-friendly image to raise satisfaction and that there was a need to enhance the environment-friendly image of the lodging and F&B facilities and employees' environment-friendly image to raise their word-of-mouth intention. And it was found that there was a need to enhance the environment-friendly image of the lodging facility and employees' environment-friendly image to raise satisfaction to raise revisit and loyalty.

스포츠산업,경영학 : 레저스포츠관광 부동산 투자활성화를 위한 부동산투자신탁제도(REITs) 활용

김학신(HakShinKim),윤태훈(TaeHoonYoon) 한국체육학회 2005 한국체육학회지 Vol.44 No.1

Leisure and sports please a lot of people so that they can improve the quality of their life. To boost real estates for leisure and sports tourism we need to reform the commodities concerning investments. I would like to suggest the following for it. First, one should abandon the expectation of enormous development profits or marginal profits from real estate investment. Second, there should be liquidity for investment to attract small investors. Third, we should identify reliable indices concerning K-REITs and disclosure, and establish an association to analyze them. Fourth, double taxation of corporation tax needs to be abolished or eased. Fifth, asset management for funds should be done by organizations which have expertise in real estates for leisure and sports tourism. Sixth, training specialists in this field is urgent to grow REITs for leisure and sports tourism. Seventh, Some mortgage REITs should be permitted. Eighth, The range of estate for leisure and sports tourism should be extended. Ninth, payment in kind and external finance should be partly admitted. Tenth, we need to attract institutional investors by easing safeguard deposit for promoters and requirements for listing and registration of REITs companies. Ultimately sales must be increased continually to make profits. It is possible only through selecting a proper target market and effective marketing. Therefore we have to raise international competitiveness by developing such real estates in various ways and providing quality service.

인문,사회과학편 : 한강 국제비치발리볼대회 관람 만족도가 이미지, 구전의도, 재방문에 미치는 영향

김학신(HakShinKim) 한국체육학회 2007 한국체육학회지 Vol.46 No.3

This study was the effect of service quality of beach volleyball event and citizens’ satisfaction, image, word-of-mouth and revisit. As a result, the following findings were obtained. First, it was found that the international facility size of the Han River International Beach Volleyball Game, the comfortable and beautiful environment, players’ wonderful play and appearance have an effect on viewing citizens' satisfaction. Second, it was found that the audience's satisfaction with the Han River International Beach Volleyball bad a positive effect on the formation of the game image. Third, it was found that the image of the Han River International Beach Volleyball Game had a significant effect on the word-of-mouth intention and revisit.

사회체육학 : 서울광장 스케이트장이 시민 만족도와 구전의도, 재방문에 미치는 영향

김현경(HyunKyoungKim),김학신(HakShinKim) 한국체육학회 2005 한국체육학회지 Vol.44 No.4

This study was intented to present the suggestive point for the effective management plan of the first developed skating rink in the Seoul Plaza lovable from citizens. For this purpose, it attempted to investigate the effect of its service quality on citizens' satisfaction, word-of-mouth intention and the revisit and what difference there was in service quality according to their demographic characteristics. To attain the goal of this study, the final questionnaire research was conducted for 354 persons. To analyze the difference in the perception of service according to demographic characteristics, the T-test and one-way ANOVA was conducted, and to identify citizens' behavioral intention, multiple regression analysis was conducted. As a result, the following findings were obtained: First, it was found that there was a significant difference in food & beverage service and use service according to sex and that there was a significant difference in operation service and event and program services according to marital status. And it was found that there was a significant difference in event and program services according to the educational level and that there was a significant difference in operation service and event and program services according to age. It was found that there was a significant difference in operation service, food & beverage service, safety service and use service according to occupations and that there was a significant difference in use service according to total monthly household income. Second, an attempt was made to analyze the effect of service quality in the skating rink on citizens' behavior. As a consequence, it was found that service quality attributes such as operation service, event and program service, safety service and the like had a significant effect on visiting citizens' satisfaction and that operation service, safety service and the like had a significant effect on their word-of-mouth intention. And it was found that operation service, safety service and the like had a significant effect on their intention to revisit.

사회체육학 : 여행객의 골프장 선택과 추구가치 유형이 만족도와 구전의도, 충성도에 미치는 영향

박경실(KyungSilPark),김학신(HakShinKim) 한국체육학회 2005 한국체육학회지 Vol.44 No.4

This study was intended to present the marketing plan that can enhance the satisfaction, word-of-mouth intention and loyalty of existing and potential customers in the domestic golf travel market emerging as the future tremendous market. For this purpose, it attempted to analyze the effect on the satisfaction, word-of-mouth intention and loyalty of the choice and pursued value pattern of the tourists visiting the tourist golf course. The subjects were selected in the convenient sampling after confirming whether they had visited the golf course of the Muju Resort with the itinerary of more than one-night stay and 310 questionnaires were finally used for analysis. The multiple regression analysis was conducted to analyze them. First, it was found that in choosing the golf course, golf travellers' word-of-mouth intention and loyalty were influenced by external factors such as the specialized field and accessory facilities, easy accessibility, the effective operation of tourism programs in surrounding areas, cleanliness and comfortableness, beautiful natural scenery, diverse food and beverage facilities and the like. And it was found that they were significantly influenced by internal factors such as the provision of differentiated services, kind employees, comfortable environment, surrounding reputation, detailed information on surrounding tourism and the like. Second, it was found that golf travellers' satisfaction, word-of-mouth intention and loyalty were significantly influenced by the factors of goal pursuit, the value pursued by golf travellers, such as staying together family members or friends, doing business smoothly, pursuing the rest and health management and the like, and the factors of energy pursuit such as having a sense of achievement and enrichment, certain reenergizing, stress relief and the like as well.

인문,사회과학편 : 골프장 친환경 서비스품질이 여행객 이미지, 만족도, 구전의도, 재방문에 미치는 영향

임우택(WooTaekLim),김학신(HakShinKim) 한국체육학회 2006 한국체육학회지 Vol.45 No.2

This study attempted to investigate the effect of travelers’ image of the environment-friendly service quality on their satisfaction, word-of-mouth intentions and the intention to revisit. As a result First, it was found that the male travelers evaluated the environment-friendly course and lodging facilities higher than the male counterparts in relation to the environment-friendly service quality of the golf resort. And it was found that the travelers above their 50s of age evaluated environment-friendly subsidiary facilities and that the travel of low or high educational level evaluated the environment-friendly course higher than anything else. And it was found that the travelers with the monthly income of 3/000/000~4/000/(X)0won evaluated environment-friendly F&B facilities and subsidiary facilities than any other income group. Second, it was found that the environment-friendly lodging facility, F&B facility and enployee of the golf resort had a positive effect on travelers' image, which had a significant effect on their word-of-mouth intentions and the intention to revisit.