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지역 축제 평가결과와 만족도 간의 관련성 분석: 2012-2014년 축제를 사례로
조창현 ( Chang Hyeon Joh ),김진휘 ( Jin Whi Kim ),백진휘 ( Jin Hwi Baek ),안병민 ( Byeong Min Ahn ),라윤형 ( Yun Hyung Rha ) 한국경제지리학회 2015 한국경제지리학회지 Vol.18 No.4
The evaluation of the local festival events that supports promising local festivals needs to well reflect the degree of success of the local festival events that have been implemented. Many local governments of the country have competitively implemented local festival events, some of which turned to be a success, while others not. This alerts the need for investigating whether the evaluation of the local festival events is appropriate, in order to better execute the provincial finance. The paper investigates this using the data of cultural tourism festivals from 2012 to 2014. More specifically, the paper first examines the relationships between choice dimensions (festival success index) and visitors’ satisfaction, and then identify whether visitors’ satisfaction and festival evaluation results are significantly correlated. This after all indicates whether the festival success index are well reflected in the festival evaluation results. The findings tell that choice dimensions well explain the visitors’ satisfaction, whereas the visitors’ satisfaction does not have a significant correlation with the festival evaluation results. This potentially implies that the current scheme of the local festival evaluation needs more rigorous validity test and additional research and practice for the improved evaluation protocol.