Zaltman의 은유유도기법을 활용한 호텔 브랜드 자산가치 평가 척도 개발

김연선,김철원 한국관광학회 2005 관광학연구 Vol.29 No.3

Using the ZMET(Zaltman Metaphor Elicitation Technique), authors conduct in-depth interviews with hotel managers and develope the components and measuring variables of hotel brand equity.A survey was conducted among hotel visitors in order to assure whether this scale can be used as a valid tool for measuring hotel brand equity. The survey results revealed that the scale for hotel brand equity consists of sixteen items with the four dimensions. The evaluative scale is made up of six items for brand image, four items for loyalty, three items for perceived quality, and three items for awareness.

갑상선 수질암에서 예방적 측경부 림프절절제술의 범위

김연선,홍석준,Yon-Seon Kim,M.D. and Suck-Joon Hong,M.D. 대한갑상선-내분비외과학회 2004 The Koreran journal of Endocrine Surgery Vol.4 No.2

Purpose: The extent of prophylactic lateral neck lymph node dissection is very controversial in medullary thyroid cancer. This retrospective study was undertaken to evaluate the efficacy of prophylactic lateral neck lymph node dissection. Methods: A total of 29 patients underwent curative operation for medullary thyroid carcinoma at our institution. Of these 29 patients, 13 patients had prophylactic lateral neck dissection and 16 patients had non-prophylactic lateral neck dissection. Among 13 patients, one-compartment prophylactic lymph node dissection was performed in 10 patients and two-compartment prophylactic lymph node dissection was performed in 3 patients. Postoperative calcitonin level was evaluated between these groups. Results: A normalized calcitonin level was detected after surgery in 74% of patients without lateral neck lymph node metastases, and in 10% of patients with lateral neck lymph node metastases. In comparison of prophylactic node dissection group and non-prophylactic node dissection group, the rate of normalized calcitonin level after surgery is 100%, 66.7% in stage 1, 100%, 50% in stage 2, 0%, 80% in stage 3, 14.3%, 0% in stage 4. In the patients who one-compartment prophylactic lymph node dissection was performed, 40% of patients had positive lymph node metastasis, and 70% had persistent hypercalcitoninemia. However, there was no postoperative hypercalcitoninemia in the patients with two- compartment prophylactic lymph node dissection although lymph node metastasis was not identified with pathologic examination. Conclusion: Prophylactic lymph node dissection was more effective in the early stage of medullary thyroid carcinoma than late stage. The two or more compartment lymph node dissection is more effective than just one-compartment dissection for the normalization of serum calcitonin level. (Korean J Endocrine Surg 2004;4:85-89)

호텔 종사원에 의한 서비스 接點에서의 마케팅 戰略에 關한 硏究

김연선 한국관광정보학회 2000 觀光情報硏究 Vol.- No.5

Due to unique features of service products human interaction, Marketing in the service industry is different from that of traditional manufacturing industry, it is often called very important management factor of human business. The concept of Marketing at Service Encounter by Employees is somewhat comprehensive. It means not only the marketing activity of the interaction between consumer and hotel but also other concept of one-to-one marketing. However, the more specified feature is that it happens in the process of service delivery at the customer service encounter by the front line employees those who are not sales and marketing staff. In this research, the purpose of this study is to seek an effective Marketing strategy by the hotel service staff. The scope of this study is as follows. Chapter 1 presents the purpose of this study. Chapter 2 analyzes the Marketing at Service Encounter theoretically based on research data, and dealt with fundamental theory of the hotel service. Chapter 3 focuses the role of consumer-employee related marketing implementation. Chapter 4 points out the present problems and suggests right direction of it. Consequently Chapter 5 summarizes the study with presenting the limitations of the study.

재발 유두상 갑상선암을 수술한 경우 관해와 관련된 인자

김연선,홍석준 대한외과학회 2006 대한외과학회 학술대회 초록집 Vol.2006 No.11

맥주전문바 이용객의 방문빈도 결정요인 및 한계효과: 강남지역의 맥주 전문바를 중심으로

김연선,소국섭 한국외식경영학회 2008 외식경영연구 Vol.11 No.3

The focus of this study is placed on identifying determinants of visitor’s visit frequency for beer bar and respondents who were surveyed were visitors for beer bars in Gangnam Area, Seoul. For a study on demand, Poisson Model is generally applied and especially in case dependent variable appears to be non-negative integer. However, Truncated Poisson Model useful for analysing the data. collected by on-site survey was utilized. Marginal effects on independent variables which have significantly an influence on visit frequency of users for beer bar played the role of strengthening reliability for the variables. The variables are as follows: Gender, reward program, mileage card, motivation, satisfaction, selection attributes. Ultimately, the estimated result and its marginal effects would be used as basic information for beer bar’s mangers to set marketing strategy for the maximization of visitor’s demand represented by visit frequency.

마일리지 프로그램, 선택속성, 전반적인 만족도 그리고 브랜드 충성도 간의 영향관계

김연선,곽강희,소국섭 한국관광학회 2007 관광학연구 Vol.31 No.5

The objective of this study is to examine the mutual cause-effect relationships among mileage program, selection attributes, overall satisfaction and brand loyalty in a beer bar. Based on literature review, the following hypotheses were proposed: H1. Selection attributes for beer bar will significantly influence overall satisfaction, H2. Overall satisfaction will significantly influence the brand loyalty, H3. Overall satisfaction plays as a mediating role between selection attributes and brand loyalty, H4. Overall satisfaction will be different by a reward method of mileage program, H5. Overall satisfaction will be different according to the number of times of rewarding. H6. Brand loyalty will be different depending on the perception of mileage program in a bar, H7. Brand loyalty will be different according to the performance of mileage program in a bar. As a result, effective mileage program was needed for beer bar. Futhermore, detailed information for suppliers to manage their own bars was implicated.핵심용어(Key words):선택속성(Selection attributes),마일리지 프로그램(Mileage program),전반적인 만족도(Overall satisfaction),브랜드 충성도(Brand loyalty).

골수소견상 전골수세포의 증가를 동반한 Idiopathic Hypereosinophilic Syndrome 1예

김연선,안지영,김휘준,김순길,신승호,백승호,김창진 大韓血液學會 1992 大韓血液學會誌 Vol.27 No.2

한국인의 치주염 환자로부터 분리된 Staphylococcus aureus의 다양한 항생제 감수성 양상

김연선 대한구강악안면병리학회 2012 대한구강악안면병리학회지 Vol.36 No.6

Saliva from the oral cavity was collected from 129 patients with periodontitis and 54 Staphylococcus aureus isolates were isolated from these samples. The S. aureus isolates were tested for their resistance patterns against 15 antibiotics using the disc diffusion method. The percentage of S. aureus isolates resistant to ampicillin was the highest (92.6%). In addition, the percentage of S. aureus isolates resistant to penicillin, oxacillin, cefotetan, cefepime and erythromycin was 90.7%, 11.1%, 11.1%, 9.3% and 5.6%, respectively. However, S. aureus isolates were susceptible to gentamycin, clindamycin, trimethoprim/sulfamethoxazole and vancomycin. 96.3% of S. aureus isolates were resistant to antibiotics. Among them, the percentage of two antibiotic-resistant S. aureus isolates was 74.1%, the percentage of one antibiotic-resistant S. aureus isolates was 5.6%, the percentage of three antibiotic-resistant S. aureus isolates was 3.7% and the percentage of S. aureus isolates resistant to more than 4 antibiotics was 13%. The most common multiple antimicrobial resistance pattern was AM-P. Furthermore, the percentage of methicillin-resistant S. aureus isolates was 11.1% and they were resistant to more than 3 antibiotics.

IPA기법을 활용한 한옥마을 선택속성의 중요도-만족도 연구

김연선 한국콘텐츠학회 2020 한국콘텐츠학회논문지 Vol.20 No.7

This study was conducted to research the Selection Attributes of tourists in Jeonju Hanok Village. The purpose of this study was to study the importance and satisfaction after visiting the Jeonju Hanok Village using IPA analysis, and to provide results and marketing implications. The survey was conducted from the October to the November in 2018. A total of 300 questionnaires were distributed and 258 responded questionnaires were reliable to be used as a sample. The result of the survey was analyzed by using SPSS 15.0 version for window with Paired t-test and IPA method. Frequency Analysis was also conducted for the characteristic of samples. As a result of the study, first, the cleanliness of tourist attractions was the highest among the selection attributes, and the next ranking was in the order of parking lot facilities, natural scenery, food, and weather. Second, the natural property was the most satisfactory as a selection property item that tourists visiting Hanok Village were satisfied with, followed by climate(weather), regional characteristics, historical and cultural resources, and cleanliness of tourist attractions. Third, depending on the importance-satisfaction value of the selection attribute variable perceived by tourists visiting Hanok Village, it is necessary to develop various programs in Hanok Village and prepare measures to increase tourist satisfaction. 본 연구는 전주 한옥마을 관광객들의 선택속성에 관한 연구를 수행하였다. 전주 한옥마을 방문 시에 중요하게 생각하는 중요도와 방문 후 만족도를 IPA 분석을 활용하여 연구하고, 이에 따른 결과와 마케팅적 시사점을 제공하였다. 설문 조사는 2018년 10월 초부터 11월 말까지 일대일 방식으로 진행하였고, 총 300부를 배포하였으며, 불성실하게 응답한 설문지 42부를 제외한 총 258부를 유효표본으로 활용하였다. 본 연구의 유효표본에 대한 분석은 SPSS for Window Version 15.0 프로그램을 이용하여 분석하였다. 표본의 일반적인 사항은 빈도분석(Frequency Analysis)을 실시하여 표본의 특성을 파악하였고 대응표본 T 검정(Paired Sample T-test)을 활용하여 연구하였다. 연구의 결과는 첫째, 선택속성 중에 관광지의 청결성이 가장 높았고, 그다음 순위는 주차장 시설, 자연경관, 음식·먹거리, 기후(날씨)순으로 나타났다. 둘째, 한옥마을을 방문하는 관광객들이 만족한 선택속성 항목은 자연경관이 가장 만족한 것으로 나타났고, 기후(날씨), 지역의 특색, 역사문화자원, 관광지 청결 순으로 조사되었다. 셋째, 한옥마을을 방문하는 관광객들이 지각하는 선택속성 변수의 중요도-만족도 값의 사분면 위치에 따라서 한옥마을의 다양한 프로그램 개발과 관광객의 만족도를 올리기 위한 방안 마련이 필요할 것으로 판단된다.

국내 치과병·의원에서 분리한 S. aureus의 coagulase 및 protein A 분석에 의한 유전자 형별

김연선 대한구강악안면병리학회 2012 대한구강악안면병리학회지 Vol.36 No.5

The dental infections have been increased due to the widespread overuse and exposure to antibiotics. One of the well-known pathogens is S. aureus The pathogenic properties of S. aureus is associated with the virulence gene. The objective of this study is to investigate the distribution of virulence gene of S. aureus which may contribute to the prevention and treatment of bacterial infections. 54 strains of S. aureus were separated from saliva taken from 129 outpatients diagnosed with periodontitis from Jun. to Dec., 2010 in Seoul. 44 (46.6%) and 13 (31.7%) strains of them were obtained from 88 and 41 outpatients from the S and E dental clinics, respectively. Then, the distribution of virulence gene and genetic diversity were analyzed with the PCR technique. The result of the S. aureus isolates possessed coagulase gene and showed six polymorphism types 390~470 bp (1.8%), 550~633 bp (3.7%), 630~714 bp (9.3%), 715~795 bp (20.4%), 796~876 bp (40.7%) and 877~957 bp(22.2%) due to variable numbers of tandem repeats present within the gene. In this study it will be anticipated that this study can contribute to establish efficiently the countermeasure about the prevention and treatment of antibiotic bacterial infections.