http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
김동하(Kim, Dongha),김아영(Kim, Ahyeong),설지수(Seol, Jisoo),문자영(Moon, Ja-young) 한국실내디자인학회 2019 한국실내디자인학회 학술대회논문집 Vol.21 No.3
This study analyzes the Dynamics circulation of SPA brand stores and their Environmental perception elements. The recent, the popularity of SPA brands has increased and the circulation has been crowded. Normally, circulation is important for spatial composition, it makes efficient store construction, and it serves to increase the efficiency of the work for the seller. Therefore, we would like to approach the consumers’ position and analyze the composition of the circulation and environmental perception elements for more pleasant use of the stores. In order to examine various movements, three stores of SPA Brand located in Myeong-dong, Seoul, which has a large number of floating population, were selected for investigation and the framework of analysis was established by comparing them with preceding research. It conducted an observation survey based on the frame and conducted an analysis of the types of circulation composition and environmental perception elements. The results of these studies were summarized. First, from the perspective of circulation composition, the track-type circulation composition was observed mainly for stores A, and this type was shown to be more active and efficient than the other two stores. 8-shaped and U-shaped circulation were observed in store B. Store C was observed as a relatively simple U-shaped circulation with a long rectangular plane. Second, in the case of visual identifications, each store colored point colors by store with a POP, and in bright colors and moods, the effect of promoting activity was relatively static in dark and modern environments. Furniture could be seen as a large a lot of consumers staying in front of table-type Furniture located more centrally than wall-shaped ones. The olfactory element was shown to have no significant effect on the circulation, and the auditory element was mainly the effect of white noise, giving it adequate activity. Third, in terms of experience, the average amount of time a consumer stays in a store is 16 minutes, a purchase rate of 30 percent and a fitting rate of 35 percent.