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프로 축구 구단의 엠블럼 및 캐릭터와 소비자의 구매의도와의 관계
김숙자(Sook Ja Kim),이지성(Ji Sung Lee) 한국여성체육학회 2002 한국여성체육학회지 Vol.16 No.2
This paper is about how the intension of purchase changes according to emblems, characters evaluation, and soccer preference. The object of study is emblem and character of professional soccer terms. I`m going to find the strongest emblem and character factor on the intention of purchase among familiarity, originality, meaning, diversity, and preference. The emblem or character resources of this paper are from 10 different domestic professional soccer teams and the results are from a questionnaire. In this research, the population is people in their 10 to 40s living in seoul and kyungi province. Sample space is made by cluster sampling with stratification. The questionnaire of the paper consists of ⅰ) evaluation of emblems, ⅱ) characters(familiarity, originality, meaning, diversity, and preference), ⅲ) the intension of purchase, ⅵ) preference for professional soccer teams, ⅴ) influence of purchasing emblem or character products, ⅵ) image and association of emblem or character`s, and ⅶ) general characters of samples. To find `The difference of Image and purchase of emblem or character according to soccer preference`. the analysis of contingency table is used and correlation analysis and multiple regression analysis are used for `Analysis of the effects of emblem or character factors on the intension of purchase`. Through these resources and analysis, I`ve reached on following results. First, the purchase of emblem or character products and images are affected by soccer preference. Second, the intension of purchase id affected by the emblem and character evaluation( familiarity, originality, meaning, diversity, and preference)
김숙자(Sook-Ja Kim) 한국비교사법학회 2005 비교사법 Vol.12 No.4
Prenuptial contracts are rarely found in Korea although Korean marital property regu lations allow marriage contracts between two persons contemplating marriage. Married couples’ property is divided according to a Separate Property rule without prenuptial contracts. The Separate Property rule may lack in fully reflecting the economic value of household work by a wife. To this effect, two revised bills, submitted in September 2004, adopt a Community Property rule. It is China that shows an opposite trendfrom Community Property to Separate Pro perty. Chinese family law adopts Community Property but the most recent family law, revised in 2001, includes several features of Separate Property. This study compares property rights regarding marriage in Korea with those in China. The recent movement from Separate Property toward CommunityProperty in Korea can benefit from reviewing the oppositetrend in China. Moreover, growing inte ractions of Korea with China demand better understanding of Chinese property rights regarding marriage.