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AHP 분석을 활용한 시니어계층의 창업의지에 영향을 미치는 요인들 간의 중요도에 관한 연구
김성수 ( Kim Seang-soo ),임웅석 ( Yim Woong-seog ),엄기수 ( Eum Kee-soo ) 한국경영공학회 2019 한국경영공학회지 Vol.24 No.1
Recently, the proportion and importance of senior start-up with experience and infrastructure have been increasing, and various start-up support policies have been tried. The purpose of this study is to propose the importance and priorities of the factors influencing seniors' entrepreneurial intention using AHP analysis. To this end, 99 students from start-up schools in capital area were surveyed, and valid responses of 38 students verified both reliability and CR were analyzed. In addition, a comparison was made by a group according to age and start-up experience. The results of this study are as follows; First, importance ranking that affects the intention of start-up was in the order of entrepreneurship, start-up support, and social recognition. Second, in terms of age group comparison, start-up support was the most important factor under 50 years old, but over 50 years old, entrepreneurship was the most important. Third, start-up support was chosen to be the most important factor by the group with no experience in start-up, while entrepreneurship was the most important in the group with experience in start-up
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김성수 ( Kim¸ Seang Soo ),신정철 ( Shin¸ Jung Chul ),엄기수 ( Eum¸ Kee Soo ) 한국경영공학회 2021 한국경영공학회지 Vol.26 No.3
Purpose The purpose of this study is to identify the influence of characteristic factors affecting senior's entrepreneurial intention and entrepreneurial intention, and to propose measures to promote senior start-up. Methods As a research method, a survey was conducted on senior start-up school students, which was analyzed with a PLS-based structural model (Partial Least Square SEM) using SmartPLS3.0. The results of the study are as follows. Results First, initiative, innovation, and start-up satisfaction were found to have a significant impact on entrepreneurial intention and entrepreneurial behavior, so the hypothesis was adopted. Second, the effects on entrepreneurial intention of risk-taking and social awareness were rejected and excluded from the model. Third, the hypothesis that entrepreneurial intention acts as a medium between initiative, innovation, satisfaction on start-up and entrepreneurial behavior was adopted. Conclusion It has been found that satisfaction on start-up, innovation, and initiative affect senior's entrepreneurial intention and entrepreneurial behavior. And It was suggested as a way to entrepreneurial behavior activation plan considering the characteristics of seniors.
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