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시뮬레이션 골프대회의 스폰서 브랜드 관여도가 기업이미지와 스폰서십효과에 미치는 영향
김성규(Kim, Sung-Kue),김경렬(Kim, Kyung-Reul) 한국사회체육학회 2016 한국사회체육학회지 Vol.0 No.63
The purpose of this study is to examine consumer’s consciousness and difference about the making factors of brand equity which sponsored a simulation golf tournament’s title. Further, this study is to investigate the effect of title sponsorship by analyzing how a simulation golf toumament’s characteristics directly affect to the specific making factors of brand equity. This study selected the 340 customers in eight simulation golf facilities. Samples were extracted using convenient sampling, and selected a total of 302 questionnaires as final valid samples, excepting 38 questionnaires which were judged to show unfaithful responses.
확장된 계획행동이론 적용을 통한 해양스포츠 체험 활성화 탐색
김성규(Sung-Kue Kim) 한국엔터테인먼트산업학회 2020 한국엔터테인먼트산업학회논문지 Vol.14 No.2
본 연구는 해양스포츠 체험 참여자들을 대상으로 계획행동이론(TPB),‘사전지식’변수를 추가한 확장된 계획행동이론(ETPB)의 상대적 유용성을 검증하고,‘사전지식’정도별 사람들의 계획행동이론의 구성변인들(태도, 주관적규범, 지각된 행동 통제력, 재방문의도)의 특성을 비교하는 데 목적이 있다. 이러한 목적을 달성하기 위하여 2019년 S시에서 진행된 해양스포츠 체험 참여자 420명을 대상으로 자료를 수집한 후 편향되거나, 불성실한 자료 35부를 제외하고 최종적으로 385부의 설문지를 코딩하였다. 코딩한 자료는 SPSS 21.0 및 AMOS 21.0을 활용하여 다음과 같은 분석을 실시였다. 빈도분석, 확인적 요인분석, 개념신뢰도, AVE값, Cronbach’s α 상관관계분석, 위계적 회귀분석, 독립표본 t-검증을 실시하였다. 분석결과 첫째, 계획행동이론(TPB)에서 세 개의 예측변인이 재방문의도에 긍정적인 영향을 미치는 것으로 나타났고, 확장된 계획행동이론으로‘사전지식’을 추가하여 재방문의도를 네 개의 예측변인 중지각된 행동통제를 제외한 태도, 주관적 규범, 사전지식은 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 재방문의도를 설명하는 설명력을 살펴보면 계획행동이론이 43.5% 확장된 계획행동이론이 51.8%(계획행동이론보다 8.3% 증가, p=.000)로 나타났다. 사전지식이 새로운 변인으로 추가될 때 재방문의도를 설명하는데 중요한 요인임을 알 수 있다. 마지막으로, 사전지식변수를 고, 저 집단으로 분류하여 확장된 계획행동이론의 특성을 비교한 결과 사전지식이 높은 집단이 확장된 계획행동이론의 구성변수에 평균값이 더 높은 것으로 나타났다. This study examines the relative usefulness of the TPB and Extended TPB with the addition of the “Battery” variable to participants in marine sports experiences. The characteristics of behavioral theories (attitude, subjective norms, perceived behavioral control, and revisit intention) were compared. A total of 420 questionnaires were distributed and surveyed using the convenience sampling method to the general public who participated in the marine sports experience in S city in 2019. Finally, 385 copies of valid samples were extracted, except for the questionnaire. The following analyzes were performed using SPSS 21.0 and AMOS 21.0. Frequency analysis, confirmatory factor analysis, concept reliability, AVE value, Cronbach’s α correlation analysis, hierarchical regression analysis, and independent sample t-test were performed. First, in the TPB, three predictors were found to have a positive effect on revisit intention. Attitudes, subjective norms, and prior knowledge, except for behavioral control, were found to have a positive effect. Second, the explanatory power to explain the return intention was 51.8% (3.3% more than plan behavior theory, p = .000). It can be seen that when prior knowledge is added as a new variable, it is an important factor in explaining intention to return. Third, prior knowledge variables were classified into high and low groups to compare the characteristics of the extended planning behavior theory. The results of the analysis showed that the group with higher prior knowledge had a higher mean value for the constituent variables of the extended planning behavior theory.
매력-유사성 가설에 기반한 유도 지도자의 매력과 동기의 관계
김성규(Kim, Sung-Kue),유정인(Yoo, Jung-In),김재등(Kim, Jae-Deung) 한국사회체육학회 2018 한국사회체육학회지 Vol.0 No.73
The purpose of this study is to investigate the influence of attraction factors of coach on athlete’s motivation based on similarity-attraction hypotheses. For this purpose, 16 Judo athletes were selected. The data were collected using interpersonal attraction and BRSQ (Behavioral Regulation in Sport Questionnaire). Multidimensional relationship between interpersonal attraction and motivation were also analyzed. As a result of the analysis, there was no difference in interpersonal attraction according to the affiliation, but there was a difference in motivation. Specially, national team players, professional sports players and college team athletes showed higher levels of intrinsic motivation than high school athletes. In addition, there was a positive correlation between attractiveness and motivation. Personal attraction increased intrinsic motivation whereas social attraction decreased motivation. Finally, path analysis showed that personal attraction plays an important role in enhancing motivation compared to social attraction. These results need to be discussed in terms of attraction and motivation theory and field application for future study.
생활체육참가자의 생활스트레스에 대응하는 자아탄력성의 역할
김성규(Sung Kue Kim),유정인(Jung In Yoo),김민준(Min Jun Kim) 한국사회체육학회 2013 한국사회체육학회지 Vol.0 No.53
This study was to confirm the discrimination effect of sex, age, athletic career about self-resilience coping with life stress among the participant of Sports for All. The results were derived from data of 223 people who participate in exercise based on research procedures and data analysis. Results indicated that the relationship between self-resilience and life stress predicted by sex was shown that generally optimistic attitude was major factor reducing the life stress. However, the stress factor related to health did not have relationship with anything among female. Second, according to the results following athletic career, the participants who have over 5 years career had highly reducing level on self-resilience and life stress in comparison participants who have less 1 year. Finally, following the analyzed results with age, self-resilience could reduce the life stress in twenties and thirties, while self-resilience did not reduce life stress in their forties and fifties.
계획행동이론에 기초한 대학생의 사회적 지지와 운동 태도 및 운동참여의도와의 구조적 관계
김민준(Kim, Min-Jun),김성규(Kim, Sung-Kue) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.3
The purpose of this study is to identify the structural relations between social support, exercise attitude and intention in sport participation of college students based on The Theory of Planned Behavior. The study was verified the psychological structure model to strengthen the intention of sport participation of colleges who do not involve in the current exercise, but have intentions to participate in regular exercise with a month. For data analysis, in order to verify the validity of the utilized scale, this study was conducted exploratory factor analysis and confirmatory factor analysis using principal component analysis and verimax. That after, this study was performed a correlation analysis and multiple regression analysis for the variable after validation of the multidimensional relationship, and was confirmed the validity of the model and the structural equation modeling analysis to validate the structure model of this research. As a result of analysis, social support affects exercise attitude positively and exercise attitude influence on the intention of sport participation. However, social support did not directly predict the exercise intention, just only promote the intention of exercise with exercise attitude closely.
검도 수련자가 지각하는 운동만족과 심리적 욕구의 차이와 관계 분석
박승순(Park, Seung-Soon),김성규(Kim, Sung-Kue),유정인(Yoo, Jung-In) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.1
This research has been executed with the intention to know of the difference in the psychological desire and exercising satisfaction of the swordmanship trainees according to the demographic characteristics and to understand what kind of effect is given on the exercising satisfaction by the psychological desire. 185 swordmanship trainees were collected for the sample, in order to achieve the research goal, and the statistical analysis has been carried out based on the research procedure and data analysis. In the verification analysis result of the difference in the psychological desire and exercising satisfaction, female trainees have shown higher psychological desire and exercising satisfaction compared to the male trainees, and the group of exercise career for no less than 10 years has shown higher level of the psychological desire than the group of less than 2 years. Also, the group of no less than 10 years has shown higher satisfaction compared to the group of less than 2 years in the improvement factors of the exercising capability. The most important psychological desire that is influencing the exercising satisfaction has shown to be the competence and autonomy, finally, and the relational influencing power has been changed according to the subordinate factors of the exercising.