http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 김금림(Kim Kuem-lim) (검색결과 2 건)
- 무료
- 기관 내 무료
- 유료
-
서비스산업간 관계형성요인이 거래관계요인에 미치는 영향에 관한 연구
김금림(Kim Kuem-lim) 한국마케팅과학회 2004 한국마케팅과학회 학술대회 발표 논문집 Vol.- No.-
The travel and sightseeing industry consists of various service entities such as travel agencies, hotels, airlines, transportations, restaurants, etc. This research is among these, focusing on the relationship between travel agency and hotel business partners with the application of conventional exchange relations, transaction cost analysis, and relationship marketing theories.<BR> The objectives of this study are to investigate the effects of relationship building factors on the exchange relationship factors in the travel agency-hotel business partnerships. The relationship building factors are comprised of 3 parts of variables: exchange partner firm"s characteristics, the staffs" characteristics, and both firms" relational characteristics. These variables were hypothesized to affect exchange relationship variables of sources of power, dependency.<BR> Series of survey were conducted to collect the data with samples of travel agencies located in Seoul, Pusan, and Gwangju areas. Trained interviewers visited the travel agency offices and asked the respondents to fill out the prepared questionnaires while visiting other offices. 200 usable questionnaires were collected and used for the analyses.<BR> Validity and reliability of the construct measurements were secured with relevant confirmatory factor analyses and coefficient Alpha reliability analyses. Several multiple regression analyses and path analyses were employed to test the hypotheses on the relationships among the constructs.<BR> The empirical findings are as follows.<BR> First, the relationship building variables of the relationship characteristics between travel agency and hotel and hotel staffs" characteristics were not found to affect the hotel"s sources of power but the relational characteristics such as exchange intensity, cooperative intention and communication between two service industries were strongly affected positively to the hotel"s sources of power toward its partner travel agency. In addition, all three exterior variables drives travel agencies to perceive dependency on their partner hotels.<BR> Third, the hotel"s sources of power were found to affect positively the travel agency"s perceived dependency on the partner hotel.<BR> This research provides also a few practical implications for the Hotel and travel industries.
-
서비스 기업간의 관계형성 및 관계마케팅 요인이 경영성과에 미치는 실증적 연구
김금림 동국대학교 대학원 2003 大學院硏究論集-東國大學校 大學院 Vol.33 No.-
The objectives of this study are to investigate the effects of relationship building factors, exchange relationship factors, and relationship marketing factors in the travel agency-hotel business partnerships on relational performance such as intention to continue the exchange relational maintenance and joint new travel product development. The relationship building factors are comprised of 3 parts of variables: exchange partner firm's characteristics, the staffs' characteristics, and both firms' relational characteristics. These variables were hypothesized to affect not only relational marketing variables of trust, relational satisfaction, and relational commitment, but also exchange relationship variables of sources of power, dependency, and conflict.
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
