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김균목,고동완 한국관광학회 2012 관광학연구 Vol.36 No.1
Social enterprises have amassed numerous special interests in a wide range on various fields in South Korea. This article explores the potential for social enterprise opportunities in the context of tourism development; a topic which has so far rarely been investigated. This study reveals the relationship of tourism with social enterprises in the context of the emergent trends of New Tourism and community-based tourism; both of which have addressed the concepts and characteristics of social enterprise. This study purports that a social enterprise, when effectively marketed and managed, can be a suitable vehicle for the promotion of tourism's social responsibility management and the viability of a community-based tourism. The research additionally ascertained is the importance for social enterprises in the field of tourism to be aware of tourists' consumption patterns, the socially weak as well as the numerous interest groups and shareholders amongst the community. Lastly, this study discuss the opportunities for the promotion of creative social entrepreneurs in the field of tourism. 사회적 기업은 다양한 분야에서 주목을 받고 있다. 본 연구는 사회적 기업의 논의를 관광분야로 전이시키기 위한 논의의 틀을 발전시키고 그 가능성을 모색하는 것을 목적으로 한다. 이를 위해 사회적 기업에 대한 개념과 특성을 살펴보고, 기존 대량관광의 문제점을 극복하기 위한 새로운 관광의 흐름과 지역사회 관광의 맥락에서 사회적 기업을 고찰하였다. 이를 통해 최근 등장한 관광분야 사회적 기업이 관광의 새로운 흐름과 맥락을 같이 하고 있으며 지역사회를 기반으로 한 관광분야 사회적 기업이 지역 주민의 삶의 질 향상을 모색하는데 중요한 수단으로서 역할을 할 수 있음을 확인하였다. 또한 관광분야 사회적기업은 관광객의 소비패턴의 변화, 지역관광의 활성화의 계기, 사회적 취약계층에 대한 관광분야의 관심의 필요성 등에 주목하고 관광분야 사회적 기업의 활성화를 위해 기존의 전통적인 관광기업과의 연계 및 창조적인 관광분야 사회적 기업가의 양성이 필요함을 제시하였다.
관광산업에서 사회적 책임 활동과 사회적 기업의 연계 방향
김균목 ( Kyun Mok Kim ),고동완 ( Dong Wan Ko ) 대한관광경영학회 2011 관광연구 Vol.26 No.5
This study intends to search for the possibilities to expand and perform social responsibility of tourism industry by its connection to social enterprises, while the discussion on issues of corporate social responsibility are spreading on a global level. It also aims to encourage the issues related to social enterprises and their social responsibilities especially in the business section of tourism. First of all, this research figures out the concepts and theories about the corporate social responsibility, and social enterprises. That can help understand new changes related to performances of corporate social responsibility. It shows that those enterprises have adopted new strategies, seriously considering their own interests and benefits. In addition to this, this study give a few examples of corporate-related social enterprises to prove these changes. And then, it argue that the values which social enterprises of the tourism industry may pursue are consistent with the those performances those are needed by themselves. Therefore this research is to demonstrate the probabilities of spreading social responsibilities in the tourism industry. This study suggests that tourism industry can find a new niche of fair tourism, welfare tourism for the lower class and etc. and help community-based tourism grow as social enterprises through adapting a few cases of corporate-related social enterprises to it. As a result, this research implies that the tourism industry needs to find new ways of connecting to social enterprises, and directions toward its encouraging social responsibilities.