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권형섭(Hyung-Sub Kwon) 한국여행학회 2003 여행학연구 Vol.17 No.-
This study tries to find out the necessary factor for the hotels to make consistent progress through the evaluation of service quality & satisfaction that hotel users perceive. First, according to the result of empirical analysis, as the expectation toward hotel service becomes higher, difference of perception happens through the study of the research result of the difference between expectation & perception on hotel service quality. Thus, continuous development of training program and manual for hotel staffs because they provide encounter service. Second, quality of the physical facility should become higher through consistent investment and development regarding the room division which is basic & core service of the hotel. Regarding the F &B service factors, considering the outside restaurants providing high-quality service, image establishment plan through unique interior of the hotel restaurant is needed. Third, concerning the relation between hotel service quality & satisfaction of the hotel users, factors which make hotel users' satisfaction high is mostly human service factor. This shows that the core service of the hotel is human service and this is the most basic and important factor. This study tried to give a little contribution to the improvement of the hotel industry to be competitive in attracting foreign tourist by presenting the basic factor for customer satisfaction through guest-oriented service quality improvement.
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리더십이 호텔종사원의 조직몰입에 미치는 영향에 관한 연구
권형섭(Kwon Hyung-Sub) 한국여행학회 2006 여행학연구 Vol.25 No.-
The purpose of this study is to present a proposal point for the establishment of organization of hotel management culture by a desirable leadership pattern through the analysis of organizational commitment centered on transformational leadership of the hotel management for the employees to exert their best ability in the present situation on the theoretical basis of transformational leadership developed by Bums and Bass that has been recognized as a newly innovative leadership since the late of 1970's. As for the actual study, the employees working for the 17 hotels of the above stated super deluxe/deluxe hotels in Seoul were randomly chosen for the verification of the study model and hypotheses established for this study and the questionnaire investigation was made through self-administered questionnaire survey method by random sampling method. Study results by the actual analysis are mutual relationship between the transformational leadership factors and the organizational commitment factors that the employees recognize, the influence degree that transformational leadership makes on the organizational commitment factors shows directly positive (+) influence according to the result of AMOS examination. According to the result of this study, this study aims to present a desirable direction of the hotel business through the consideration of the relation between the transformational leadership of the hotel enterprise and organizational commitment so that a desirable hotel management can secure more competitive level than any other hotels through the improvement of the effective hotel management. It is commonly recognized that hotel management in Korea should be changed and innovated so that hotels can be promoted up to better ones through effective leadership applicable for the strong competition in the near future.
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여행사의 검색엔진을 통한 인터넷마케팅 촉진 전략에 관한 연구
권형섭(Hyung-Sub Kwon) 한국여행학회 2004 여행학연구 Vol.21 No.-
At present, global environmental changes characterized by developing Internet information and network technology. Rapid development of Internet information technology makes a number of companies recognize Internet information as a major Internet marketing means for advertising and publicizing company products. In this study, the company success case by using the search engine marketing and strategies for promoting Marketing of Travel agencies with the case study of search engine marketing are offered. The objective of search engine optimization and registration is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of company web sites. Search engine optimisation is the process of optimising a website or web page to increase its visibility within the search engine results. Search engines are used over 70% of the time by people looking for company web sites and information on products and services. It is the very foundation of any Internet marketing strategy. Therefore, not only Travel agencies try to extend their branding and marketing efforts onto the Internet by building a web site or a mini site for short term promotions but also The web page of Travel agencies require to be registered and optimised.
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