http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 권오박 ( Kwon O Bag ) (검색결과 1 건)
- 무료
- 기관 내 무료
- 유료
-
한,미 대학 PR 교육의 현황과 과제: 학부 교과과정을 중심으로
김원석 ( Kim Won Seog ),권오박 ( Kwon O Bag ) 한국PR학회 2003 PR연구 Vol.7 No.1
Over the past two decades, the demand for PR professionals and education in Korea increased significantly as was the case in America long before. And, not surprsingly, schools offering PR programs, masters as well as Ph.D level, have also been increasing. It seems now that research to develop a scientific system of PR education including curricula and effective teaching methods is necessary. This study is one such research effort and seeks the future direction of Korean PR education by comparing systematically current Korean PR programs with those of US. This paper reviews relevant literature and analyses both Korean and US PR curricula provided on internet webs. Major research finding is that US PR programs if undergraduate level follows to a certain degree the guideline suggested by PRSA while Korean PR programs does to a lesser degree. Korean PR programs differed significantly in classes offered except PR principle which is taught by alsmost all schools. Also, event -and newsletter-related classes are being offered in many schools but such classes as PR management, PR research, and PR campaign are offered by only a few schools. Further, `advertising` is included in so many class names. Authors suggest that it is necessary for practitioners and researchers cooperate and make efforts to develop a guideline which can be suited and thus recommended for Korean PR schools.
KCI
KISS연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
