사이즈 조절 가능한 일회용 육수면포 디자인 개발

곽지혜(Ji Hye Kwak),이명희(Myung Hee Lee),정율원(Yul Won Jeong) 계명대학교 생활과학연구소 2020 科學論集 Vol.45 No.-

Due to increased interest in Korean food and the use of natural seasonings, dishes using broth are increasing, and consumer demand for convenience and eco-friendliness of cooking-related products has also increased. The broth filter products that are currently on the market lack convenience in use. In this study, we conducted a case study and in-depth interviews to make products that satisfy the ease of use and eco-friendliness. Thus, a size-adjustable cotton broth pouch was developed using eco-friendly materials. In this design, cotton was folded like a stair and sewed at the end. Hence, it contained many ingredients, and the entrance overlapped each other so that the ingredients did not come out. In addition, a design using elastic rubber hooks was developed to fit in pots of various sizes. It is expected that the product developed in this study will have high practical value as a living idea product that satisfies the needs of consumers.

천마 분말을 첨가한 식빵의 품질 특성 및 항산화성 연구

곽지혜(Ji-Hye Kwak),이명호(Myung-Ho Lee) 한국조리학회 2023 한국조리학회지 Vol.29 No.12

In this study, in order to increase the consumption of Gastrodia elata, which is not used as a food material despite its excellent health functionality such as anti-inflammatory and antioxidant due to its high content of gastrodin, quality characteristics and antioxidant activity were investigated by adding 4-16% of Gastrodia elata powder to pan bread. As the amount of powder added increased, the pH and moisture content of the dough tended to decrease. The volume, specific volume, and baking loss rate decreased, and the weight increased. In the internal color of pan bread, the L value decreased, the a value and b value increased, and the hardness, viscosity, and chewiness decreased. Total polyphenol content and DPPH and ABTS+ radical scavenging activity showed high antioxidant activity. In the sensory evaluation, preference for the texture of the 4% added product was high, and the 8% added product was highly evaluated in terms of flavor, color, and overall preference. Therefore, it was judged that it would be possible to manufacture a product with high preference if bread was manufactured by adding 4% or 8% of Gastrodia elata powder. In addition, by manufacturing bread using Gastrodia elata powder, it was confirmed that it is valuable as basic data for bakery product development.

인플루언서 특성과 소비자 욕구충족성이 인플루언서 애착, 콘텐츠 몰입 및 구매의도에 미치는 영향

곽지혜 ( Ji-hye Kwak ),여은아 ( Eunah Yoh ) 한국의류학회 2021 한국의류학회지 Vol.45 No.1

This study examines the effect of influencer characteristics (attractiveness, reliability, expertise, and intimacy) and consumer need satisfaction (autonomy, relatedness, and competence) on attachment to influencer, content flow, and purchase intention. The moderating effect of gender was also investigated. Survey data collected from 515 male and female Instagram users were submitted for analysis. The research findings are as follows. First, the reliability and intimacy of influencers had a positive effect on attachment to influencers whereas attractiveness and intimacy had positive effects on content flow. Second, the relatedness and competence that consumers felt during the use of influencer content had a positive effect on attachment to influencers whereas the autonomy had a positive effect on content flow. Third, the attachment to influencers increased the intention to purchase products introduced by influencers via content flow. Fourth, there were some gender differences in the relationships of attachment to influencer, content flow, and purchase intention. Implications were suggested based on the results.

브랜드 슬로건 메시지의 소구유형과 제품 유형이 브랜드 태도 및 구매 의도에 미치는 복합적 영향에 관한 연구

곽지혜(Kwak, Ji Hye) 한국전시산업융합연구원 2021 한국과학예술융합학회 Vol.39 No.2

본 연구는 브랜드 슬로건에 대한 영향을 규명하기 위해 시작되었다. 수많은 브랜드들이 경쟁하는 정보의 홍수 속에서 짧은 시간 브랜드의 아이덴티티(identity)를 전달하는 브랜드 슬로건이 주목받고 있다. 그러나 브랜드 슬로건에 대한 폭넓은 연구가 이루어지지 않았다. 본 연구의 목적은 브랜드 슬로건 메시지 소구(감성적, 이성적)와 제품유형(실용적, 쾌락적)이 브랜드에 대한 태도 및 구매의도에 미치는 영향을 알아보며, 또한 이 영향이 제품관여도(저,고)에 따라서도 달라지는지 조사하는 것이다. 이를 위해 20-30대의 남녀 160명의 실험조사 설문데이터가 분석에 사용되었다. 탐색적 요인분석, two-way ANOVA분석이 시행되었다. 연구결과는 다음과 같다. 첫째, 슬로건 메시지 소구와 제품유형이 브랜드 태도에 미치는 영향에서 상호작용 효과가 나타나지 않았다. 참가자들은 제품유형에 관계없이 이성적 슬로건에 비해 감성적 슬로건이 제시된 브랜드에 더 호의적인 태도를 보였다. 둘째, 슬로건 메시지 소구와 제품유형이 제품 구매의도에 미치는 영향에서 상호작용 효과가 나타났다. 실용적 제품에서는 이성적 슬로건이 제시되었을 때, 쾌락적 제품에서는 감성적 슬로건이 제시되었을 때 제품 구매의도를 더 크게 여겼다. 셋째, 슬로건 메시지 소구와 제품유형이 구매의도에 미치는 영향에서 제품관여도의 조절효과가 나타났다. 고관여 그룹은 실용적 제품에서 이성적 슬로건이 제시되었을 때 구매의도를 더 크게 여기고, 저관여 그룹은 쾌락적 제품에서 감성적 슬로건이 제시되었을 때 구매의도를 크게 여기는 것으로 나타났다. 이러한 연구결과를 바탕으로 소비자들에게 브랜드에 대한 강한 기억과 호감을 심어주기위한 슬로건 제작에 있어 의미 있는 자료를 제공할 것으로 기대한다. This study was started to investigate the effect of brand slogan. Many brands have emerged and are a lot of information is pouring out. In this situation, the brand slogan that conveys the identity in short words is attracting attention. However, no extensive research has been conducted on brand slogans. The purpose of this study is to examine the effect of types of slogan message appeal(rational, emotional) and product types(utilitarian, hedonic) on brand attitude and purchase intention of products, and also to investigate the moderating effect of product involvement(low, high). Survey data collected from 160 man and women in their 20s-30s were submitted to the analysis. Exploratory factor analysis and two-way ANOVA were conducted. Research findings were as follows. First, the interactive effects of slogan message appeal and product types on brand attitude were not found. Participants all showed a more favorable attitude toward the brand with emotional slogan regardless of product type. Second, the interactive effects of types of slogan message appeal and product types on purchase intention were found. Participants are more willing to buy a brand with a rational slogan on a utilitarian product while a more willing brand with an emotional slogan on a hedonic product. Third, the moderating effect of product involvement on purchase intention was shown. the high involvement group feel more willing to purchase utilitarian product with rational slogan while low involvement group showed the highest purchase intention of hedonic product with emotional slogan. Based on the results, it will provide meaningful guidance to the slogan-making strategy to instill strong memories and affinity for the brand to consumers.

이완중심 요가 프로그램이 심박변이도, 불안 및 스트레스 반응에 미치는 영향 : 요가 수련자를 대상으로

곽지혜(Kwak, Ji-Hye) 한국요가학회 2020 요가학연구 Vol.- No.24

본 연구는 이완중심 요가 프로그램이 요가 수련자들의 심박변이도(HRV), 불안 및 스트레스 반응에 미치는 영향을 알아보고 이완중심 요가프로그램 유용성을 검증하기 위한 것이다. 사용된 요가 프로그램은 호흡과 더불어 신체 각 부위를 이완시키고 신체 감각에 주의를 기울임으로써 심신을 안정시키는데 목적을 두었다. 자율신경계의 변화를 알아보기 위해 심박벨트를 흉부에 착용 후 요가 수련이 가능하도록 만들어진 Firstbeat Sports Sensor를 사용하여, 요가 수련 전후의 평균 심박 수, 평균 호흡수, HRV 등을 측정하였다. 그 외 상태-특성 불안검사(STAI-YZ) 한국어판과, 스트레스 반응 척도를 사용하여 불안과 스트레스를 측정하였다. 연구 결과, 실험집단의 HRV 항목 중 RMSSD 점수가 통제집단에 비해 유의미하게 증가하였고, 불안에 있어서 실험집단은 상태불안 점수와 특성불안 점수 모두 사전에 비해 사후에 유의미하게 감소하였다. 스트레스 반응 측정 결과 실험집단은 사전에 비해 사후에 스트레스 반응총점과 공격성, 신체화, 분노, 우울, 피로, 좌절 등 총 6개 항목의 점수가 유의미하게 감소했다. 따라서, 이완중심 요가 프로그램은 HRV를 증가시키고, 불안을 감소시키며, 스트레스 반응을 감소시키는 것으로 결론지을 수 있으므로 이러한 결과는 그동안 주관적 지표에 주로 의존하였던 요가가 자율신경계, 불안, 스트레스에 미치는 효과를 객관적이고 과학적으로 밝혀주는 증거가 될 수 있다. This study is designed to investigate the impacts of relaxation-centered yoga program on heart rate variability (HRV), anxiety and stress response of the trainees and to verify its usefulness. The yoga program used was aimed at relaxing each part of body with breathing and stabilizing mind and body by paying attention to bodily sensations. To identify changes in the autonomic nervous system, the Firstbeat Sports Sensor designed for yoga training is employed to measure the average heart rate, average breath and HRV etc. before and after the training. In addition, the anxiety and stress levels are measured with State-Trait Anxiety Inventory-form Korean YZ (STAI-KYZ) and stress response scale. The study shows that the RMSSD scores of HRV in the test group have increased significantly compared to the control group, and that both the state anxiety score and the characteristic anxiety score in the test group has significantly decreased after the training. The stress response in the test group shows a significant decrease in the total score of the stress response and in six categories such as aggressiveness, somatization, anger, depression, fatigue and frustration. In conclusion, the study shows that the relaxation-centered yoga program can increase HRV and reduce anxiety and stress response, providing a scientific and objective evidence to the effects of yoga on autonomic nervous system, anxiety and stress, which so far has been largely dependent on subjective indicators.

패션브랜드 확장 시 확장제품군 내 지배적 브랜드가 확장제품의 호의도에 미치는 영향

곽지혜(Ji Hye Kwak),황선진(Sun Jin Hwang) 한국복식학회 2011 服飾 Vol.61 No.10

The purpose of this study is to analyze the effects of dominant brand, the quality variation among brands in the extension product category and the self-construals on consumer`s attitude about extension products. The experimental design consist of three-way complex factors and 226 subjects participated for the study. The results showed that when there was fashion brand extension, whether or not there was an existing dominant brand in the extension product category, the quality variation among brands in the extension product category and the types of self-construals had a significant interaction effect on their favorableness and intention to purchase the extension products. Regardless of an existing dominant brand however, the group who had an interdependent self-construal showed higher favorableness and intention to purchase the extension products when the quality variation among brands in the extension product category was lower than when it was high, whereas the group who had an independent self-construal showed no significant difference of the favorableness and intention to purchase the extension products.

생활무용 프로그램 참여자의 신체상과 일상 스트레스의 관계

김지혜(Kim, Ji-hye),곽지혜(Kwak, Ji-hye),윤지인(Yoon, Jee In) 한국여가레크리에이션학회 2019 한국여가레크리에이션학회지 Vol.43 No.1

The Inter-Relation of Factors between Balanced Scorecard and Change Managment

Jung, Jae-Wook(정재욱),Kwak, Ji-Hye(곽지혜) 계명대학교 산학연구소 2015 經營經濟 Vol.48 No.1

연구목적 - 본 논문의 목적은 BSC와 변화관리 간 상호 공통요인을 도출하여 변화와 혁신을 위한 핵심요인들을 도출하는 것을 목적으로 하고 있다. 연구방법 - 본 연구에서 사용한 모델은 BSC와 변화관리 성공요인들의 결합을 통해 도출되었고 BSC 성공요인과 Kotter의 변화관리 모델에서 제안된 요인들을 결합하여 조직 변화에 있어서 영향을 미치는 주요 요인들을 도출하여 제안하였다. 주요결과 - 본 연구는 조직변화에 있어서 실패요인들을 도출하고 변화과정의 각 단계에서 필요한 점검항목들을 제안하였다. 또한 심층면접을 통하여 조직변화에 필요한 요인들 중에서 상대적으로 중요한 요인들을 도출(우선순위)함으로서 실무조직에서 조직변화를 꽤할 때 우선적으로 고려해야 할 요소들을 정의할 수 있었다. 시사점 - 본 연구결과 경영자 및 혁신선도 팀의 의지가 가장 우선적으로 적용할 수 있는 요인으로 도출되었고, 또한 변화를 통해 조직 내부적으로 제도화함에 있어서 지속적 혁신과 보상시스템 결합이 잘 이루어지지 않는 부문이 가장 주요한 실패요인으로 나타났다. 또한 조직변화에 있어서 내부적인 자원(인력, 예산)의 할당 문제도 매우 중요한 요소 중의 하나로 나타났다. Purpose - The purpose of the paper is to figure out the major factors for change innovation by deducing mutual common factors from comparison of interrelations between Balanced Scorecard and Change Management. Design/Methodology - The model is built up by coupling factors which are derived from literature review of both theories, Balanced Scorecard and Change Management. Through cross analysis on factors suggested on Balanced Scorecard and Kotter"s Change Management, influential and considerable factors for change in organization are proposed. Findings - This study deals with the failure for organizational change and provides factors to check on each stage of changing procedures. 7 different but complementary factors are proposed by comparison and inter-relations between Balanced Scorecard and Change Management. In addition, in-depth interview is conducted using these factors in order to consider organizational change capabilities and finds out relative preference. Implications - Among 7 factors, "willingness of leaders and innovation-leading team" is revealed as the most ease to applicable according to survey. Meanwhile most common factor for the failure of changing reveals "institutionalizing and learning organization" Most innovative efforts cannot last for long because organization disregards the importance of institutionalization of innovative initiatives and linkage them to rewarding system, resource allocation afterwards which are very important for organization to stabilize innovation.