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체육철학 : 태권도학과 교육과정을 통한 태권도의 학문적 방향모색
곽정현(JeongHyeonKwak) 한국체육학회 2005 한국체육학회지 Vol.44 No.5
This study is carried out by the necessity to analyze the curriculum of the Taekwondo department, of which the following results were obtained from the analysis on the education course of the Taekwondo department of universities.Through analysis of Curriculum of Taekwondo Department, First, Quickening period of Taekwondo Department (1983-1995). In the first stage of the quickening period, the Taekwondo departments had included the subjects of physical education, which formed the foundation of the present curriculum of the Taekwondo department. Introduction to Taekwondo, basic motions of Taekwondo, theory of Taekwondo Poomsae(postures), theory of Taekwondo Gyeorugi(match), theory of Taekwondo exhibition, theory of Taekwondo coaching, Taekwondo exercises and Taekwondo practices, which all appeared in those days, have been performed so far as basic courses for most of Taekwondo departments.Second, take-off Period of Taekwondo Department (1996-2000) is in the take-off period, the Taekwondo departments tried various approaches for scientific study of Taekwondo, where it opened more scientific approaches, theoretical approach of Taekwondo matches, subjects of site practices, subjects related to English and subjects related to run a Taekwondo hall.Third, development Period of Taekwondo Department (2001-2004) is in the development period, the Taekwondo departments underscored the diplomatic roles according to the globalization of Taekwondo, and opened the subjects to cultivate the computer proficiency required on the spot of Taekwondo and the detailed subjects required for running a Taekwondo hall.Establishment of Scholarly System of Taekwondo is establishment of Standard Curriculum of Taekwondo Department, security of Proper Numbers of Professors and of Chances of Employment, increase of Chances of Study and publication and establishment of Identity of Taekwondo Science
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스포츠산업,경영학 : 경기장광고와 가상광고의 광고효과 비교 연구
양걸(GirlYang),곽정현(JeongHyeonKwak),전익기(IkKiJeon) 한국체육학회 2005 한국체육학회지 Vol.44 No.5
The purpose of the present study is to examine the effects of virtual advertising on TV viewers. For this purpose, the author researched and compared the effects on the stadium ads and the virtual ads. The results suggest the following:First, regarding the analysis of exposure effects of the advertising between the stadium ads and the virtual ads, the virtual ads showed more effects than the stadium ads, by 5.77% in recall rate and 8.82% in recognition rate. This result would support and generalize the research by Kim Hyo-kyu (2000) that the effects of the virtual ads were more effective than the real advertising boards around the stadium and company logos on the players’ uniform in regards of the viewers’ recognition and recollection. Furthermore, the virtual ads were inserting advertised images into the appropriate location such as empty space on the stadium without artificial appearance, eventually leading to exposure effects more efficiently than the stadium ads.Second, regarding the advertising attitudes between the stadium ads and the virtual ads, reliability and notice effects of the virtual ads in the cognitive advertising attitude were higher than those of the stadium ads. The results explained that the virtual ads could enhance the reliability of the brand, and that had more notice effects than the stadium ads. Regarding the emotional advertising attitude, the virtual ads showed more effects than the stadium ads in relation to empathy. This also explained that the technique of the virtual ads aroused more empathy in the viewers’ emotional aspects than that of the stadium ads. The results of analyzing the synthetic advertising attitudes found no difference. Synthetically, although the virtual ads did not stimulate the viewers’ desire, it proved that they provided information and facts, and that they were more effective than the stadium ads in attitude and emotional aspects. It was meaningful to establish the fact that the virtual ads were more effective than the stadium ads since the advertising attitudes would eventually lead to product attitudes.
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