여행사의 Off Line 유통기능 결정요인과 관계된 결속이 고객충성도에 미치는 영향

곽영대 한국관광학회 2008 관광학연구 Vol.32 No.6

The significance finding of the study were as follows. First, the travel agencies' sales promotion factor of off line distribution function definition factor is analyzed to have an effect on the customer loyalty and it is identified as an important variable factor to gain regular customers by establishing the distribution function with price discounts, additional benefits(travel goods) and miles(coupons, points). Second, it is verified that the factors indirectly effective to the travel agencies' off line distribution function definition factors to customer loyalty through the relationship commitment are the travel agencies' transactions, security, information, profits, giving and friendliness, that is, customers and travel agencies' are distributed geographically, internet reliability, security and user-friendliness are mostly not verified that it can be said it is urgent to concentrate on the variable factors revealed as off line distribution function definition factors to regenerate the off line distribution function.

Current Status and Prospect of Chinese Tourists in Korea

곽영대,고영길,박인수 (사)한국관광레저학회 2015 관광레저연구 Vol.27 No.9

The purpose of this study is to inquire into Chinese tourism current status and prospect between China and Korea, and find the application method to strength a cooperative exchange. This research is aiming to suggest proper directions for tourism cooperative exchange. Suggestions are as follows: First, it is necessary to strength tourism exchange through young people exchange activities hub. Second, it is necessary to develop the academy research industry exchange system. Third, it is necessary to be held a strategy meeting to increase local governments` cooperation on tourism exchange. Fourth, it is necessary to cultivate tourism specialists. Fifth, it is necessary to investigate public relations strategies related to tourism like festivals, performances, events, performance facilities, tourism resources.

여행사 파트너십 연구

곽영대(Young Dai Kwak),서헌(Heon Seo) 한국관광연구학회 2012 관광연구저널 Vol.26 No.2

The purpose of this study is to examine the effects of travel agencies` distribution function and partnership. From the survey, a total of 176 useful samples were collected and analyzed in SPSS 17.0 & AMOS 5.0. This study were as follows. First, the travel agencies` distribution function had a significantly positive influence on the unity(communication, fame) of partnership. Second, the travel agencies` distribution function is analyzed to had a significantly positive influence conflict(settlement) of partnership. Finally, travel agencies` distribution function is to be positively related to the unity of partnership. In conclusion, travel agencies` and partner relations issues resolved between the horizontal and aggressive manner, and formed a family trust, cooperation and competition in the development of the relationship should be developed.

여행사 On,Off Lime 유통기능요인과 고객충성도와의 관계

곽영대 ( Young Dai Kwak ),정찬종 ( Chan Jong Chung ) 대한관광경영학회 2008 觀光硏究 Vol.23 No.1

중국인 관광객 특성별 한국관광 교류협력 및 활성화 방안

곽영대(Kwak, Young-Dai) 한국관광레저학회 2014 관광레저연구 Vol.26 No.8

여행사와 여행 관련 기관과의 관계 연구

곽영대(Kwak, Young-Dai) 한국관광레저학회 2023 관광레저연구 Vol.35 No.3

The purpose of study is to suggest the as follows. First, the partnership relation through the travel agency distribution & marketing function factors are not significantly affected by support factors that it does not have an important effect on reliability and commitment between them. Thus, it seems to be that these are because of the subordinate relations the uncertainty of travel market environment, the shortage between travel product sales mutual support marketing channels and due to the formation of hierarchical support the unification of cooperation. Second, the travel agency relation factor of distribution & marketing function is analyzed to have an effect on the distribution channel, reputation, communication, promotion and it is identified as an important variable factor by having a regular partner in the distribution & marketing function among the released to resolve the conflict issue and the building of development partnerships. The results of travel agency and partner relations resolved between the horizontal and aggressive manner, formed a family trust, cooperation and competition in the development of relations coopetition.

연구논문: 여행사 유통기능과 파트너십(partnership)에 관한 연구

곽영대 ( Young Dai Kwak ),양승필 ( Seung Pil Yang ) 대한관광경영학회 2011 觀光硏究 Vol.26 No.5

본 연구는 여행사에서 이루어질 수 있는 다양한 형태의 유통기능과 갈등, 협력이라는 파트너십간의 인과관계를 검증하기 위하여 여행사의 유통기능과 파트너십의 유효 측정변수를 추출하고 연구모형을 실증적으로 분석한 후 연구결과의 현실적 시사점을 얻고자 하였다. 본 연구의 목적을 달성하기 위하여 실시한 실증분석의 결과를 요약하면 다음과 같다. 첫째, 여행사의 유통기능과 파트너십을 구성하는 요인들을 추출하기 위하여 요인분석을 실시한 결과 유통기능은 의사소통, 판촉지원, 유통방식, 브랜드 요인으로 구성되었고, 파트너십은 결속, 갈등해결, 협력으로 추출되었다. 둘째, 유통기능과 결속간의 영향관계에서는 의사소통과 판촉지원 요인이 통계적으로 유의하게 결속에 정(+)의 영향을 미치고 있고, 브랜드 요인은 부(-)의 영향을 미치는 것으로 나타나 가설 1이 부분 채택되었고, 유통방식 요인은 통계적으로 유의하지 않아 가설이 기각되었다. 셋째, 유통기능과 갈등해결간 영향관계를 분석한 결과 추출된 유통기능 요인 중 의사소통 요인이 유의하게 유통기능에 정(+)의 영향을 미치며, 판촉지원과 유통방식 요인은 부(-)의 영향이 있는 것으로 분석되어 가설 2가 부분 채택되었다. 또한, 브랜드 요인은 통계적으로 유의하지 않아 가설이 기각되었다. 넷째, 유통기능과 협력간 영향관계의 결과는 의사소통 요인이 유의하게 유통기능에 정(+)의 영향을 미치며, 유통방식과 브랜드 요인은 부(-)의 영향이 있는 것으로 분석되어 가설 3은 부분 채택되었다. 그리고 판촉지원 요인은 통계적으로 유의하지 않아 가설이 기각되었다. The purpose of this study is to examine the effects of travel agencies` distribution function and partnership. From the survey, a total of 176 useful samples were collected and analyzed. A statistical analysis included were descriptive statistics, exploratory factor analysis, reliability analysis, simple regression analysis, and multiple regression analysis. Findings from this study were as follows. First, the travel agencies` distribution function had a significantly positive influence on the unity(communication, promotion support) of partnership. Second, the travel agencies` distribution function is analyzed to had a significantly positive influence conflict resolution(communication) of partnership. Finally, travel agencies` distribution function is to be positively related to the cooperation(communication) of partnership. In conclusion, travel agencies` and partner relations issues resolved between the formed a family trust and cooperation and competition in the development of relations cooperation is evidence of the relationship should be developed.

Current Status and Prospect of Chinese Tourists in Korea

Kwak, Young-Dai(곽영대),Ko, Young-Kil(고영길),Park, In-Su(박인수) 한국관광레저학회 2015 관광레저연구 Vol.27 No.9

관광브로슈어를 이용한 국가이미지 연구

고영길,곽영대 (사)한국관광레저학회 2023 관광레저연구 Vol.35 No.-

This study attempted to investigate how NTO provides tourists with the image of their countries and areas using the brochures when NTO goes abroad for tourism publicity and advertisement. In order to attain the purpose of the study, 1,353 pictures which are served by NTO for 13 countries were analyzed. As a result, when NTO made tourism brochures, pictures of tourism resources were not used in harmony. In other words, using the brochure pictures were not properly balanced. Each country always choose the most beautiful tourism resources image in their countri

외식기업의 관계혜택이 품질과 성과에 미치는 영향: 패밀리 레스토랑을 중심으로

박인수,곽영대 (사)한국관광레저학회 2019 관광레저연구 Vol.31 No.10

The aims of this study is to find out the relationship benefit factors of food service companies and to show how the relationship benefit of food service companies can show effective competitive advantage according to relational marketing strategy. The goal is to present the required implications for maintaining competitive advantage and is summarized as follows: As a result of the analysis of the relationship benefits of the food service companies, four internal factors and additional communication were identified as social, psychological, economic and customerization benefits. The social, psychological, economic, customerization and communication benefit factors of the relationship benefits were positive (+) for trust and commitment. Pertaining to the influence of relationship quality factors on relationship performance, the higher the trust and commitment of customers, the higher the customer satisfaction.