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고현구,노윤영 재단법인 서암순창장학회 2017 Journal of Marketing Thought Vol.4 No.1
This study examines how structural holes affect channel member’s satisfaction with its channel partners. Specifically, this study demonstrates that structural holes strengthen the relationship between a supplier’s openness toward subsuppliers and buyer satisfaction. Also, supplier’s openness is positively associated with buyer satisfaction. These results indicate that the concept of structural holes is quite significant for building relationships because obtaining new information and resources gives channel parties a competitive advantage.