여행경력 수준에 따른 행동양식의 변화 - 재미진화모형의 적용 -

고동우 한국관광학회 2019 관광학연구 Vol.43 No.8

This study was performed to identify the validity of the Fun-Evolving Model (Ko, 2002), rooted in value theory, by applying it to changing patterns of travelers’ behavioral modes on their travel career level. For travel career indexes, seven items for cumulative travel experience were measured into three objective and four subjective questions. Additionally, another three variables were set to assess the integrant travel career level. As the corresponding variable to predict the travel career indexes, five clusters were calculated from the measured fun-seeking behavioral modes reflecting the four stages (i.e., seeing, having, doing, and being modes). The data of 276 Korean samples who had been distributed into five subgroups by a K-mean cluster analysis, were analyzed into ordered logistic regression and one-way ANOVA. The results showed that three of the seven items, as well as the three integrant indexes on travel career level, were significant to predict the fun-evolving stages. All 10 career indexes were varied significantly and congruently across the five types of fun-seeking behavioral modes. This means that the Fun-Evolving Model is valid to explain the travel career phenomenon. 본 연구는 가치론의 입장에서 개발된 재미진화모형(고동우, 2002)을 적용하여 여행경력의 현상을 이해하고자 하였다. 여행경력의 변수를 객관적 여행경력지수(숙박여행누적빈도, 방문국가수, 1년간 숙박여행빈도 등 3개 항목), 주관적 여행경력지수(여행 지속성, 여행 중요성, 여행경력의 크기, 여행경력의 전문성 등 4개 항목)를 측정하였고, 나아가 이들 항목을 평균한 객관적 여행경력지수, 주관적 여행경력지수, 여행경력 표준화통합지수 등 3 종류 통합지수를 도출하여 설정하였다. 편의표집방식으로 276명의 일반인 자료를 수집하였다. 재미진화모형이 제안하는 4가지 행동양식을 측정한 후 군집분석을 통해 저관여 군집, 보기중심 군집, 가지기중심 군집, 하기중심 군집, 되기중심 군집 등 5유형의 여행자 집단을 분류한 다음, 상기한 10개 여행경력지수가 각 하위 집단간 어떻게 다른지를 추적하였다. 순서형 로지스틱회귀분석과 분산분석 결과는 거의 모든 여행경력 지수가 재미추구행동양식의 단계 변화를 유의하게 반영하는 일관성을 보였다. 이는 경력이 누적될수록 즐거움을 추구하는 행동양식 또한 질적으로 변화한다는 재미진화모형의 논리가 타당하다는 사실을 보여준다. 결론에서는 여행경력을 중심으로 재미진화모형의 이론적 타당도와 활용가능성을 논의하였고, 연구방법상의 한계와 향후 연구 방향을 제시하였다.

인사선발 제도로서 인터쉽이 직무 태도와 수행에 미치는 영향

고동우 대한관광경영학회 2000 觀光硏究 Vol.15 No.2

This study was to explore the effects of RJPs(Realistsic Job Previews) as a personnel selection method on the post-hire outcomes of employees who have been working in service lines of Hotel and Travel agent. The condition of internship as RJPs and two types of tourism-related companies have been chosen as the independent variables. The dependent variables (i. e., post-hire outcomes) were job satisfaction, intention of turnover, and emotional labor, respectively. Samples of 329 employees for service divisions from 4 hotels and 4 travel agents in Korea have been surveyed The data have been analyzed by the two-way ANOVA(i. e., 2 internships x 2 company types). The results shows the significant interaction effects between the internship types and company types on the two variables that are job satisfaction and emotional labor. The intention of turnover, however, was not effected by the interaction of the two independent variables. These results reflect that the internship has negative effects, or at least non-positive effect on the post-hire outcomes in the simple jobs like the hotel service work compared to the service in a travel agents. These phenomena from the hotel employees may be interpreted being based on the self-dropout mechanism of internships.

先行 觀光行動 硏究의 批判的 考察

고동우 한국관광학회 1998 관광학연구 Vol.22 No.1

4차 산업혁명시대의 예술적 가치를 위한 영상교육의 미래

고동우,최종한,신상엽 한국연기예술학회 2017 한국연기예술학회 학술대회 Vol.2017 No.05

관광축제 방문자의 지출행동에 대한 국제비교 연구;거주지를 중심으로

고동우 한국관광학회 2004 관광학연구 Vol.27 No.4

This study compared the differences in the expenditure patterns of tourism festival visitors depending on the residency of subjects. Five indexes and dependent variables, which reflect expenditure behaviors involved in budgets, were developed. Hypotheses, i.e., remote travel visitors, including foreigners, have greater expenditure than local visitors, were formulated. A total of 520 samples were surveyed from two planned festival sites in Korea: the Andong Mask Dance Festival and Chuncheon International Mime Festival. Results revealed that the influence patterns of travel distance on the expenditure indexes could be moderated by the different festival types. The implications of this study were discussed.

感情勞動의 否定的 影響과 知覺된 組織支持의 調節效果

고동우,지선진,송운강 한국관광학회 2001 관광학연구 Vol.25 No.2

가부장적 갈등과 여성의 여가 경험

고동우,문상정 한국관광학회 2010 관광학연구 Vol.34 No.4

From a feminist perspective, this study investigated the relationship between Korean women's perception of patriarchal conflicts and their seeking for psychological meanings in their leisure experience. Based on previous research, two dimensions of patriarchal conflicts(i.e., situational conflict and cultural conflict) and four different meanings of leisure experience(i.e., escaping, deviation from norm, resistance, & harmonizing) were measured and interrelated. Date were collected nation wide from 1059 Korean women. Results showed that the situational conflict made different effects on the four different types of leisure experience, while the cultural conflict made a significant impact on the all four dependent variables. The moderating effects of demographic variables on the relationship were also explored. Results from this study suggest that the situational conflict might lead to some aggressive leisure experience among Korean women.

여행경력이 여행자 태도와 심리적 역량에 미치는 효과

고동우 한국관광학회 2018 관광학연구 Vol.42 No.7

This study explored the psychological effects of travel careers to identify the practical implications of the concept. The indexes of travel careers were measured at three different levels: depth, width, subjective career, and an integrated category. There were four dependent criteria variables: ego involvement of travel, seriousness in travel experience, positive psychological capital for travel, and life satisfaction. The results of the data analysis from 390 Korean samples showed that the travel career on the different indexes had significant effects on the four dependent variables. These results imply that accumulated travel experience might contribute to enhancing travelers’ attitudes and psychological capability for travel and quality of life. In the discussion and conclusion, the points for conceptualizing and measurement of travel careers are discussed for future studies. 본 연구는 여행경력 개념의 실제적 유용성을 확인하기 위하여 그것의 심리적 효과를 분석하였다. 여행경력을 경력의 폭(여행횟수와 방문국가 수), 경력의 깊이(여행지속성), 그리고 여행자의 주관적 평가(스스로 지각하는 여행경력 수준) 등으로 구분하여 측정하였고, 각각을 여행경력 지수로 활용하여 준거변수의 결과 차이를 분석하였다. 준거변수로서 여행자아관여, 진지성 여행경험, 긍정여행심리자본 및 삶의 만족도 등을 고려하였다. 390명을 표본으로 한 조사 자료의 분석결과는 여행경력이 누적될수록 4가지 준거변수의 지수도 증가하는 것으로 나타났다. 특히 여행경력의 객관적 지수인 경력의 폭과 경력의 깊이가 준거변수에 미치는 영향은 한계효용체감의 양상을 따르는 경향이 있었다. 반면 여행경력의 주관적 수준과 준거변수의 지수는 다소 복잡한 정적 관계가 있는 것으로 나타났다. 이러한 연구 결과는 여행경력의 개념이 이론적으로 의미가 있고, 경험적으로 지수화될 수 있음을 보여준다. 따라서 여행경력의 개념은 실제적으로도 활용가치가 크다는 것을 알 수 있다.

메세나 활동이 기업이미지에 미치는 영향 - 무용공연을 중심으로 -

고동우 한국스포츠리서치 2007 한국 스포츠 리서치 Vol.18 No.5

Biology and Potential Use of Chicken Bone Marrow-derived Cells

고동우,임정묵 사단법인 한국동물생명공학회 2018 한국동물생명공학회지 Vol.33 No.1

Developmental aspects of chicken embryos showed dramatic difference compared with those of mammals and consequently, such difference in various developmental events leads to different feasibility in both clinical and industrial application. We have concentrated on the studies for using of chicken bone marrow cells and currently we found number of unique cellular properties. Through this article, we reviewed characteristics and cell signaling of osteogenic cells during endochondral ossification in chicken long bone.