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견민아(Mina Gyeon),김유선(Yoo Sun Kim) 인간식물환경학회 2011 인간식물환경학회지 Vol.14 No.1
In analyzing the Corporate Identity (CI) logo color for domestic and foreign flower shops, we need domestic flower shops’ brand. By extension, we made basic for rising market sales of flower shops with a development logo color that is registered by customers systemically. In the results of analysis and investigation for flower shops’ CI logo color, we characterized the image marketing, suggest basic data to raise flower shops’ sales with limited capital. The guideline for the selection of flower shop is it sales on the web-site in priority. And when we analyzed the color, the environmental lightning is standard illuminant (with Philips TL-D 90 Graphica Pro. 36W/950). We used a color measure instrument called X-rite Eye-One Xtreme iO bundle. Their most used color domestically is red, which has a high chroma, and their most used color harmony is the complementary harmony. However, in foreign countries, their most used color is green-yellow, which has a low chroma like light or deep tone. In addition, they often use monochromic color harmony. In the results of the analysis of visual brand positioning, the color elements are divided using high chroma monochromic color or similar harmony and low chroma monochromic color or similar harmony. We analyzed the strong and weak points of each case. The made the following conclusions from the color analysis of flower shops in Korea and overseas. First, when we use high chroma color, we use a similar color harmony. Second, when we use low chroma color, we have given activity to CI logo with complementary harmony. And third, if it has low chroma and similarity, we use them as comfortable image. It these results are applied to our flower shops sales environment, the customers will recognize the flower shops’ visual image well. The results suggest that these CI logo harmonies are suitable to promote sales.
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국내 절화 장미의 색채 조사·분석을 통한 색채 팔레트 구성
김유선(Kim Yoo Sun),견민아(Gyeon mina),이영진(Lee Young Jin),이푸르미(Lee Pu Reu Mi) 한국색채학회 2011 한국색채학회 논문집 Vol.25 No.3
소비자의 기호에 맞는 품종 개발을 위해 필요한 요소 중 꽃의 대표적 미의 상징인 화색을 분석하여 색채 팔레트를 구성하고 이를 이용할 수 있도록 국내 장미색채를 조사ㆍ분석한 결과 다음과 같았다. 국내 절화장미를 대상으로 2010년 4월부터 2011년 3월까지 12개월 동안 서울 고속버스터미널 3층에 위치한 화훼시장에서 1달에 1회 총 12회 방문하여 그 시기에 나온 모든 장미를 수집하였고 수집된 120개의 품종을 먼셀 10색상을 이용하여 육안분류 후 분류된 장미를 다시 RHS (Royal Horticulture Society) color chart를 이용하여 육안분류하였다. 그 후 분류된 장미를 색측기(X-rite Eye-One Xtreme iO bundle)로 측색 후 그 값으로 색채칩을 만들었다. 만들어진 색채칩을 다시 먼셀 10색상으로 분류하여 색채 팔레트지 구성하였는데 전체 절화장미의 색채에서는 Red Purple이 36.8%로 가장 높은 비율을 차지하였고 Green Yellow와 White가 4.2%로 가장 낮은 비율을 차지하였으며 Green, Blue Green, Blue, Purple Blue 색채는 존재하지 않았다. 각 절화 장미의 꽃잎 색채에서는 Red Purple이 25.5%로 가장 많은 분포를 보였고 큰 차이 없이 Yellow가 24.9%로 두 번째로 많은 분포를 보였다. Purple이 4.8%로 가장 낮은 분포를 보였다. 위와 같은 분석을 통해 210개의 색채가 들어있는 팔레트를 구성하였으며 이는 절화 장미 품종개발 뿐만 아니라 더 넓은 분야에서 이용될 수 있을 것이라 기대된다. 또한 활발한 색채 팔레트의 이용과 활용을 위해서는 계속적인 팔레트 구성과 분석이 이루어져야 할 것이라 생각된다. This paper aims to compose and use the color palette that was analyzed floral color to develop diversity of plans for customer’s choice. The result of research and analysis of cut-flower roses in domestic flower markets is following. 120 kinds of inland cut-flower roses were collected in flower market on third floor of Seoul Express Bus Terminal during 12 months, from April, 2010 to March, 2011. After it, This study was classified under Muncell’s 10 hue. And it was sorted again using by RHS(Royal Horticulture Society) color chart. Thereafter, color chips that measured by a color measuring instrument called X-rite Eye-One Xtreme iO bundle had made. Color chips what had made were sorted again with Muncell’s 10 hue and composed a color palette of cut-flower roses. The highest ratio in all kinds of color of roses is Red Purple (36.8%). And the lowest proportion are Green Yellow and white which is 4.2%. In case of Green, Blue Green, Blue, Purple Blue were nonexistent there. On the other hands, The highest dispersion in each leaf color of cut-flower roses is Red Purple (25.5%) and Yellow is next. it has 24.9%. But Purple is 4.8%. It means that it has the lowest. Due to the study as above, the palette that had made by 210 kinds of color of cut-flower roses in domestic were composed to improve varieties of cut-flower rose. In addition, The purpose of this thesis is to use it in many ways. At the conclusion, this analysis and composing the color palette of cut-flower roses in domestic market will be kept for the active utilization of color palette.
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