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빅데이터를 활용한 뉴노멀(New normal)시대의 관광행태 변화에 관한 연구
유경미,강종천,최연희 국제문화기술진흥원 2023 The Journal of the Convergence on Culture Technolo Vol.9 No.3
This study utilized TEXTOM, a social network analysis program to analyze changes in current tourism behavior after travel restrictions were eased after the outbreak of COVID-19. Data on the keywords ‘domestic travel’ and ‘overseas travel’ were collected from blogs, cafes, and news provided by Naver, Google, and Daum. The collection period was set from April to December 2022 when social distancing was lifted, and 2019 and 2020 were each set as one year and compared and analyzed with 2022. A total of 80 key words were extracted through text mining and centrality analysis was performed using NetDraw. Finally, through the CONCOR, the correlated keywords were clustered into 4. As a result of the study, tourism behavior in 2022 shows tourism recovery before the outbreak of COVID-19, segmentation of travel based on each person's preferred theme, prioritization of each country's corona mitigation policy, and then selecting a tourist destination. It is expected to provide basic data for the development of tourism marketing strategies and tourism products for the newly emerging tourism ecosystem after COVID-19. 본 연구는 코로나 19 발생 후 여행 제재가 완화된 현재의 관광행태 변화를 분석하기 위해 소셜네트워크 분석 프로그램인 TEXTOM을 활용하였다. 네이버, 구글, 다음이 제공하는 블로그, 카페, 뉴스 등을 대상으로 ‘국내여행’, ‘해외여행’ 키워드에 대한 데이터를 수집하였다. 사회적 거리두기가 해제된 2022년 4월~12월로 수집 기간을 정하였고, 코로나19 발생 이전인 2019년과 코로나19의 영향이 가장 심각했던 2020년은 각각 1년으로 하여 2022년과 비교 분석하였다. 텍스트 마이닝을 통하여 각각 총 80개의 핵심어를 추출하고 NetDraw를 사용하여 중심성분석을 하였다. 마지막으로 CONCOR분석을 통하여 상관관계가 있는 핵심어들을 4개로 군집화하였다. 연구결과, 2022년도의 관광행태는 코로나 발생 이전으로의 관광 회복, 각자가 선호하는 테마를 중심으로 여행의 세분화, 나라별 코로나 완화정책을 우선적으로 검색해 본 후 관광지를 선택하는 관광행태를 보인다. 코로나19 이후에 새롭게 도래하는 관광생태계에 대한 관광마케팅 전략과 관광상품 개발을 위한 기초자료를 제공할 것으로 기대한다.
중,저가호텔 이용객의 선택특성에 관한 연구 -서울시내 1,2급 호텔을 중심으로-
신형섭 ( Hyung Sup Shin ),강종천 ( Jong Chon Kang ) 한국호텔리조트카지노산학학회 2004 호텔리조트연구 Vol.3 No.2
There may have been various causes of such a phenomenon, but the more fundamental cause is that our medium- or lower-priced hotels have not designed an efficient marketing strategy to meet tourists` needs. In this regard, it may well be necessary to analyze those medium- or lower-priced hotel users` needs precisely to design an efficient marketing strategy. It was found through this study that users of the medium- or lower-priced hotels tended to regards overall services and rooms as most important, while expecting least of the auxiliary facilities, and that such factors differed significantly depending on users` demographic variables.
이용빈(Y . B . Lee),송계원(K . W . Song),강종천(G . C . Kang),김명진(M . G . Kim) 한국축산학회 1988 한국축산학회지 Vol.30 No.4
This experiment was carried out with growing-finishing swine to investigate the effects of Selenium on the growth rate, feed efficiency and carcass qualities. Fifty heads of weaned piglets were allotted to following three groups. 1. Twenty heads for selmix which was produced by Jung Ang Chemical (Pharmaceutical Co.). 2. Ten heads for natural selenite which was produced by Hyochang Mineral Research Center. 3. Twenty heads for control group. Selmix and Selenite were added to supply 0.3 ppm. of Selenium to basal ration which was formulated by Won-Kang Co. Ltd. This study had been lasted for 108 days from May 27, 87 to September 12. 87. and the results were obtained as follows a) The daily body gain: The best result was obtained in Sehnix group, ave, daily gain, 708.6 gr. (P$lt;0.05) compared to Selenite group, 674.7 gr. and control group, 663.6 gr. b) Feed efficiency: There were no significant differences in the feed consumed and feed conversion. c) Carcass qualities: There were no significant differences in the carcass qualities; backfat thickness, carcass length, carcass weight and melting point of leaf fat, except significant differences in the eye muscle area (P$lt;0.05) and backfat thickness (P$lt;0.05).