입학전형 유형별 전공 선택 및 학교생활 실태조사 연구 : 동아대학교 재학생을 중심으로

강은미(Kang, Eun Mi),이신영(Lee, Shin Young),서추연(Suh, Chu Yeon) 학습자중심교과교육학회 2018 학습자중심교과교육연구 Vol.18 No.17

This study intends to examine the efficiency and suitability of each admission process of Dong-A University by analyzing the characteristics of students selected and admitted to the university according to types of admission and to discuss, based on the results, in what direction university admission processes should change for the normalization of high school education. This study aims to provide useful data for the future development of university admission processes. First, the analysis on the overall satisfaction with school life and private education-related variables showed that students’ satisfaction with their major depended on whether the major was suitable for their aptitude, and choosing a major that fits one’s aptitude was the most important factor in university life. As for the motivation to choose a major, the majority of students said they chose the major according to their desired career. This tendency indicates that the university entrance exam should change in a way that can align better with students’ career decision. Based on the analysis of private education-related variables, the normalization of high school education was considered to contribute the most to the decrease in private education expenses. Second, students’ satisfaction with university life in relation to the types of admission processes and private education-related variables were analyzed to examine reasons for satisfaction with the major in those who were satisfied with their major. Students who took regular admission showed higher scores in the satisfaction with the faculty of the department and the suitability of aptitude and interest than students who took early admission, while students who took early admission displayed higher scores in peer relationship and curriculum satisfaction. Therefore, a higher proportion of early admission is expected to increase students’ satisfaction with their major and department, thus reducing the rate of dropouts who transfer to another university or department.

보문 : 주관적 연령이 의류점포의 서비스품질 지각, 만족 및 재구매의도에 미치는 영향 : 실버소비자들의 라이프스타일 유형을 중심으로

강은미 ( Eun Mi Kang ),박은주 ( Eun Joo Park ) 韓國衣類學會 2009 한국의류학회지 Vol.33 No.3

가치의식에 따른 미용서비스 구매행동의 차이

강은미(Kang, Eun Mi),오경숙(Oh, Kyung Sook),박은주(Park, Eun Joo) 한국소비문화학회 2010 소비문화연구 Vol.13 No.1

본연구에서는미용실을이용하는소비자들의가치의식유형에따라인구통계적특성의차이와정보원, 점포서 비스품질, 소비자만족및점포충성도의차이를살펴보았다. 미용실을방문한성인여성을대상을설문지를이 용하여자료를수집하였으며결과를요약하면다음과같다. 적극적가치지향형은20대의미혼자로전문직이많 았으며정보원은친구, 가족/경험, 대중/인쇄매체등모든정보원을적극이용하였고, 점포서비스품질은정책 서비스를제외한인적서비스, 시설서비스, 기술서비스를모두중요시하는것으로나타났다. 관계지향형은30 대의가정주부가많았으며, 정보원은다른소비자유형과비교해볼때친구, 가족/경험정보원을상대적으로 많이이용하는것으로나타났다. 점포서비스품질은인적서비스를중요시하는것으로나타났다. 쾌락지향형 은20대의기혼자, 학생이많았고, 정보원으로는대중/인쇄매체정보원을관계지향형보다상대적으로많이이 용하였으며, 점포서비스품질은다른집단에비해덜중요시하는것으로나타났다. 소비자만족은적극적가 치지향형과관계지향형이쾌락지향형보다만족하는것으로나타났으며점포충성도는소비자유형에따라차이 가나타나지않았다. 이러한연구결과로미용실을이용하는소비자들의가치의식에따라인구통계적특성, 정보원, 점포서비스품 질및소비자만족에차이가있는것으로나타나소비자들의가치의식이미용실이용시에중요한영향을미치는 변수임을알수있었다. 따라서미용실을관리하는마케터나관련종사자들은이를활용하여좀더적극적인마 케팅전략을세워야할것이다. The purpose of this study was to investigate the differences of demographic characteristics, service quality, consumer satisfaction, and store loyalty on consumer values when purchasing hairdressing services. Data were obtained from 356 adult women who living in Busan. Data were analyzed by factor analysis, Cronbach’s alpha, cluster analysis, X2-test, and ANOVA using SPSS WIN 12.0. The results of the study were as follows: First. hairdressing consumers were classified by values into the Active values-oriented type, Relationshiporiented type, and Pleasure-oriented type. Information source were consisted of Friend/family/experience source and Mass/printing media source. Service quality of hairdressing shop were consisted of Personal Service, Facilities Service, Skill Service, and Policy Service. Second, purchasing behavior of hairdressing service showed the differences across consumers’ value types. Active values-oriented consumers were almost the 20s and married professional woman, more likely to use the information sources and service quality. Relationship-oriented consumers were the 30s housewives and more likely to used friend/family/experience information sources and personal service quality. Whereas pleasure-oriented consumers were almost the 20s and married students, used mass/printing media sources. Store loyalty was not differenced across consumers’ value types. The article provides potential explanations and managerial implications for the hairdressing service market.

인터넷 쇼핑몰에서 패션제품의 충동구매와 만족에 관한 한국과 중국 간 비교분석

강은미 ( Eun Mi Kang ),유정 ( Jing Liu ),박은주 ( Eun Joo Park ) 한국의류산업학회 2014 한국의류산업학회지 Vol.16 No.6

Consumers often act impulsively when making internet purchases. Triggered by easy access to products, lack of social pressure, and absence of delivery impediments, impulse buying frequently occurs in the context of internet shopping. This study tests the structural equation model of the impulse buying process for fashion products when internet shopping and examines impulse buying process differences between Korean and Chinese consumers. A total of 985 usable questionnaires were obtained from college students. Data were analyzed by structural equation model analysis using a correlation matrix with a maximum likelihood by AMOS 21.0. Results showed that increased internet browsing by consumers resulted in more impulse buying as mediated by the urge to buy; in addition, more impulse buying by consumers resulted in a higher consumer satisfaction experience. Pure impulse buying created more important antecedents of satisfaction than the promotion-oriented impulse buying. Impulse buying showed a high similarity between Korean and Chinese consumers; however, increased influence from promotion activities resulted in more fashion product impulse buying for Chinese consumers versus Korean consumers. We confirm that one of the outcomes of the impulse buying process is impulse buying product satisfaction. Korean and Chinese consumers also present similarities and differences in fashion product impulse buying. A managerial implication is discussed for retailers of fashion products to develop strategies to increase consumer browsing and subsequently trigger impulse buying accompanied with consumer satisfaction.

학령기 뇌성마비 아동의 학교에서의 기능적인 과제 수행능력과 자아존중감의 관계

강은미(Kang, Eun Mi),송병호(Song, Brian Byung),이형수(Lee, Hyung Soo) 단국대학교 특수교육연구소 2011 특수교육논총 Vol.25 No.-

쇼핑가치, 긍정적 감정 및 구매압박감이의류제품의 e-충동구매에 미치는 영향

강은미 ( Eun Mi Kang ),유정 ( Jing Liu ),박은주 ( Eun Joo Park ) 한국의류학회 2014 한국의류학회지 Vol.38 No.1

E-shopping is traditional method to purchase products in a modern society. Fashion products are one of the most popular product categories sold and impulsively bought online. This study examined the causal relationship of shopping value, positive emotion, urge to buy impulsively, and e-impulse buying in the context of shopping for apparel products. A self-administered questionnaire developed from the literature was administered in class to 501 female college students in Bus an. AMOS 21.0 estimated the structural equation model of e-impulse buying using a correlation matrix with a maximum likelihood. The analysis of the data supported most of the predictions. The results suggested that consumer shopping values (hedonic shopping value and utilitarian shopping value) had a positive effect on positive emotion; in addition, positive emotion urge to buy impulsively directly affected the e-impulse buying of apparel products. In the structural model, e-impulse buying of consumers can be predicted by the attitudinal component (e.g., shopping values), emotional factors (e.g., enthusiastic or proud), and the urge to buy impulsively felt by young consumers. There are implications that both positive emotion and impulsive buying are important predictors for the e-impulse buying of apparel products by consumers. Moreover, the urge to buy impulsively was an important mediator to determine the e-impulse buying of apparel products. This study provides insight to retailers and researchers to understand the structural relationship of consumer characteristics and the e-impulse buying of apparel products.

모바일 패션 쇼핑몰에서 소비가치에 따른 충동구매행동 연구

강은미 ( Eun Mi Kang ) 한국의류산업학회 2015 한국의류산업학회지 Vol.17 No.3

This study investigates differences in fashion products attributes, mobile shopping mall attributes, impulse buying behavior, and satisfaction according to mobile shoppingconsumption value. The findings provide new information on marketing strategy for mobile shopping malls. A total of 283 usable questionnaires were obtained from college students. Data were analyzed by frequency analysis, factor analysis, and ANOVA using SPSS 21.0 for Windows. The results were as follows. First, according to the consumption value, consumer were classified into 3 groups: social/functional oriented, indifference and epistemic/emotional oriented. Second, the conspicuous-functional pursuit group considered utility and exhibition more important in regards to fashion products attributes for the consumption value group, the personality pursuit group also considered aesthetics and utility more important than other groups. Third, conspicuous-functional pursuit group considered continuous management more importantin regards to the importance ofmobile shopping mall attributes for the consumption value group, the personality pursuit group considered informationexchange more important than the other groups. Fourth, the conspicuous-functional pursuit group and Personality pursuit group considered impulse purchase behavior more important than the emotionalpursuit group. The conspicuous-functional pursuit group considered satisfaction after impulse purchase behavior more important than other groups.

패션명품 구매시 정보원 이용이 브랜드 인지도 및 구매의도에 미치는 영향

강은미(Kang, Eun Mi),정영원(Jung, Young Won),박은주(Park, Eun Joo) 한국디자인문화학회 2018 한국디자인문화학회지 Vol.24 No.3

패션명품 브랜드들이 예전과는 달리 오프라인뿐 만 아니라 모바일과 인터넷을 이용하여 소비자들에게 다양한 정보를 제공하는 등 온라인을 통한 다양한 마케팅활동을 확장하고 있다. 이에 소비자들이 이용하는 정보원도 이전과는 차이가 있을 것이다. 따라서 본 연구에서는 패션명품구매 소비자들이 이용하는 정보원을 확인하고 정보원 유형에 따른 소비자 특성 및 구매의도의 차이를 살펴보고자 한다. 연구의 자료는 명품패션제품을 구매한 경험이 있는 성인을 대상으로 설문지를 사용하여 수집하였다. 자료 분석은 SPSS 23.0 통계 프로그램을 사용하여 빈도분석, 요인분석, 신뢰도분석, 교차분석, 분산분석, 회귀분석을 실시하였다. 본 연구의 결과는 다음과 같다. 첫째, 패션명품 구매시 주로 이용하는 정보원은 모바일을 이용한 SNS, 인터넷 광고, TV광고 순으로 선호하는 것으로 나타났다. 그리고 활용하는 정보원은 연령에 따라 차이가 있었다. 둘째, 패션명품 구매시 선호하는 정보원 중 광고 및 판매촉진 정보원 이용 소비자들은 40대의 기혼으로 브랜드 인지도와 패션명품 구매의도도 가장 높았고, 온라인과 인적 정보원을 활용하는 소비자들은 20대의 미혼이 많으며 구매의도가 높았고 정보 무관심 집단에 비하여 명품 브랜드 인지도가 높았다. 정보무관심 집단은 구매의도와 브랜드 인지도가 다른 집단에 비하여 낮음을 알 수 있었다. 본 연구결과를 바탕으로 패션명품기업들은 소비자들의 구매의도를 이끌 수 있도록 타겟에 따른 적절한 정보원 활용으로 기업 매출에 도움을 주어야 할 것이다. Unlike the past, fashion luxury brands are expanding various marketing activities through online such as offering various information to consumers through mobile and internet as well as offline. The information sources used by consumers will be different from the previous ones. Therefore, in this study, we examine the information sources used by consumers who purchase fashion luxury products, and examine the differences in consumer characteristics and purchase intentions according to types of information sources. The research data were collected using questionnaires for adults who had purchased luxury fashion products. Data were analyzed by frequency, factor analysis, reliability analysis, χ²-test, ANOVA, and regression analysis using SPSS 23.0 statistical program. The results of the study are as follows. First, it is found that SNS, Internet advertisement and TV advertisement are the most popular sources of information for purchasing fashion luxury products. The information sources used varied according to age. Second, among consumers who prefer to purchase fashion luxury products, advertising and sales promotion information group have the highest degree of brand awareness and purchase intention in their 40s married. online and human information group have many 20s unmarried people, And this group had a higher level of brand awareness than the information indifferent group. In the information indifference group, the purchasing intention and brand awareness were lower than those of the other groups. Based on the results of this study, it is necessary for fashion luxury companies to help the company sales by using appropriate information source according to the target so as to lead consumers’ purchase intention.

미쉘 꾸르놔이에(Michēle Cournoyner)의 “Soif” 에 나타난 애니메이션 기법과 내재된 의미 - 메타모포시스(Metamorphosis) 표현양식을 중심으로 -

강은미(Eun-Mi Kang) 한국엔터테인먼트산업학회 2019 한국엔터테인먼트산업학회논문지 Vol.13 No.8

본 연구는 캐나다 출신의 NFBC 소속 작가인 미쉘꾸르놔이에가 사용하는 Ink on paper 기법을 고찰하고, 이를 통하여 실현된 애니메이션“Soif”(2013)에 나타나는 표현양식인 메타모포시스(metamorphosis)가 내러티브의 구성을 위하여 구현된 의미와 상징을 고찰한다. 꾸르놔이에는 애니메이션의 사실적인 움직임을 벗어나기 위해 Ink on paper 표현양식을 사용하였으며,“Soif”에서는 극중 여자의 몸 캐릭터를 중심으로 일반적인 기승전결 형식이 아닌 인물과 사물의 이미지 변형을 메타모포시스 표현양식을 통해 보여준다. 이는 초현실주의와 무의식의 세계를 표현하기 위한 애니메이션에서의 즉흥적인 방법을 도입한 Ink on paper 기법을 통해 형상화된다. 그리고 이 작품에 적용된 자동기술법은 애니메이션을 추상적이고 형이상학적으로 표현하는데 영향을 주고 있다. 결국 이러한 표현양식과 기법은 작품에 등장하는 캐릭터의 연계성과 동일성을 강조하여 주제를 표현하는 데 매우 적절하게 작용한다. This paper examines the ink on paper technique that is being used in the animation works by the Canadian filmmaker Michēle Cournoyner from the National Film Board of Canada. It also discusses how in her animated film “Soif”(2013) this technique has been applied to compose the narrative significance and symbols through the use of metamorphosis as a form of artistic expression. Cournoyner had used the ink of paper technique as a means to abandon realistic representations of movement, and in “Soif” through expressive use of metamorphosis, portrayed changes of images in character and object not through chronological order of narrative flow, but through the body of the female character, which had been represented by the improvisation of the ink on paper technique in order to express the surrealistic and unconscious state of mind in animation. Also, the use of Surrealist automatism had been incorporated to evoke the film towards a form of abstract and metaphysical expression, which in terms of expression and technique connects with the character in the animation to give emphasis to its relevancy with the subject matter of the work.

맞벌이 남편과 아내의 양육스트레스와 보육서비스 만족도가 추가자녀 출산의도에 미치는 영향

강은미(Kang Eun Mi),김순규(Kim Soon gyu) 한국육아지원학회 2011 육아지원연구 Vol.6 No.1

본 연구는 취학 전 한 자녀를 둔 맞벌이 부부, 즉 남편과 아내를 대상으로 추가자녀 출산의도에 영향을 미치는 요인으로서 양육스트레스와 보육서비스를 탐색하고, 양육스트레스와 보육서비스가 추가자녀 출산의도에 미치는 영향을 파악하는데 그 목적이 있다. 이에 본 연구 전라북도 내 25개의 어린이집 학부모 207쌍을 대상으로 설문조사를 수행하였으며, 불성실하게 응답한 설문지를 제외하고 최종분석에 아버지 170명, 어머니 193명을 포함하였다. 분석결과는 먼저, 맞벌이 부부를 남편과 부인으로 구분하여 살펴본 결과, 맞벌이 남편의 경우, 부모역할 부담감 및 디스트레스와 타인양육에 대한 죄책감이 추가자녀 출산의도에 유의미한 영향을 미치는 것으로 나타났으며, 맞벌이 아내의 경우, 부모역할 부담감 및 디스트레스가 추가자녀 출산의도에 유의미한 영향을 미치는 것으로 나타났다. 또한, 맞벌이 부부를 통합해서 살펴본 경우, 부모역할 부담감 및 디스트레스와 타인양육에 대한 죄책감이 유의미한 영향을 미치는 것으로 나타났다. 마지막으로 이러한 연구 결과를 토대로 본 연구의 이론적․실천적 함의를 제시하였다. The purpose of the present research is to investigate parenting stress and child care services targeting dual-earner couples which have a preschooler as a factor of influencing the intention of second childbirth and to understand that parenting stress and child care services have an effect on the intention of second childbirth. This research was carried out targeting 207 dual-earner couples of 25 day-care facilities in Jeollabuk-do to reveal three subjects for inquiry. For the analysis of the research, 170 husbands and 193 wives were finally selected, and Descriptive Statistics, Independent Samples t-test were implemented to verify the research questions of the present research, and Logistic Regression was carried out to know the factors influencing the intention of second childbirth on arenting stress of dual-earner couples and satisfaction of child care service. Results of the study are as follows: First, it shows that wives experience more parenting stress than husbands regarding parenting stress of working couples with a preschool child. Second, wives’ Satisfaction of child care service of dual-earner couples with a preschool child is higher than husbands’ but statistically, there is no significant difference+. Third, thesubordinate factors of parenting stress are classified in three types : ordinary child-rearing stress, the burden of parent’s roles and distress, stress due to others’ nursing of their children, and it is examined how these subordinate factors influence on intention of second childbirth. Fourth, as a result of analyzing the influences of subordinate factors of parenting stress and satisfaction with child care service on the intention of second childbirth as a dependent variable, it shows that the burden of parent’s roles and distress, stress due to others’ nursing of their children and satisfaction with child care service affect the intention of second childbirth of working couples. In conclusion, various theoretical and practical implications of these results were discussed.