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광고의 이미지 표현에 관한 비교 연구: 북미·유럽 광고와 한국광고와의 비교를 중심으로
강승구 ( Seung Koo Kang ) 한국커뮤니케이션학회 2017 커뮤니케이션학연구 Vol.25 No.3
이 연구는 광고에서 주로 이미지(Image)를 표현하는데 있어 어떤 차이가 있는지를 비교하고자 하는 연구이다. 북미광고와 유럽광고와 한국광고들과의 이미지의 차이를 비교분석하기 위해 동영상광고들을 내용분석 하였다. 이미지 표현의 비교를 위해 특별히 브랜드이미지광고만을 선정하지는 않았으며, 일반 제품광고들을 비교하였다. 제품광고라 하더라도 이미지 중심적표현이 나타난다면, 동서양 문화권에 따라 어떤 차이가 나타나는지를 보고자 하였다. 본 연구를 위해, 북미와 유럽의 광고제수상작품들 95편을 선정하였고, 한국광고들은 한국광고영상제작사협회가 마련한 모음집에서 100편을 선정하였다. 비교결과는, 한국광고들은 이미지 중심적이기 보다는 메시지 중심적으로 제품광고들을 표현하였으며, 이에 반해 북미·유럽광고들은 광고에서 한국광고보다 이미지 중심적 광고들을 훨씬 많이 제작하였다. 북미·유럽 광고들은 영상이미지와 음악중심적인 광고들도 한국보단 더 많았으며, 하드 셀/소프트 셀 측면에서 비교하더라도 한국광고보다 소프트 셀(Soft Sell)적인 표현이 더 많았던 점이 발견되었다. 한국광고에 비해 북미·유럽식 광고는 제품광고영역에서 바라볼 때 좀 더 이미지 중심적 스타일의 광고라고 평가된다. This study is trying to figure out what differences exist in image-presentation style between American & European and Korean advertisements. The 195 CF videos were examined for finding the differences of image-presentation style between American & European and Korean advertisements. The 95 videos are American & European commercial films, and the 100 videos are Korean commercial films. This study is not only focusing on the brand image advertisements, but also the general product advertisements. Even if the advertisements are product ads, those ads were examined if they were the image-driven advertisements. Korean CFs are showing the message-driven tendencies in product representation, otherwise American and European CFs are showing the image-driven tendencies rather than the Korean CFs. American & European CFs are also showing the music-centered and video-image -centered tendencies rather than Korean CFs. It is evaluated that American & European CFs are more skewed to the soft-sell strategies in image-presentation style than Korean CFs. It is finally concluded that American & European CFs are more image-centered in the style of product representation on the advertising strategy frame than Korean CFs.
중국조세제도 변화에 대한 중국진출 국내기업의 인식 및 대응전략 분석
강승구(Seung-Koo Kang),최순권(Soon-Gwon Choi) 한국관세학회 2008 관세학회지 Vol.9 No.2
Most of multinational firms (including Korean firms) have been managed their businesses in China. Recently, there are increasing a lot of changes in Chinese business environments, especially in related to national tax system. In this paper, recent change of Chinese tax system are analyzed and the perception and counter strategy of Korean firms to the change of Chinese tax system. The results show that Korean firms are recognized with the change of Chinese tax system very well. Above all, they are worried about that Chinese tax system has been affected by government policy. Because of worsening Chinese tax system, many of Korean firms (61.4%) are not convinced that they will continue to do business in Chinese market. Only 38.6% of sample firms answered that they will maintain their investment in China, regardless of change of Chinese business environments. It probably means that it will be difficult to increase Korean firms' investment into Chinese market without special complementary cooperation between Chinese and Korean governments. Thus, Korean firms as well as Korean government have to prepare counter strategy for the change of Chinese tax system.
강승구(Kang, Seung-Goo),구인혁(Koo, In-Hyuk),신이철(Shin, Yi-Chul),권영진(Kwon, Young-Jin) 한국화재소방학회 2010 한국화재소방학회 학술대회 논문집 Vol.2010 No.춘계
최근 우리나라는 고밀화, 대형화, (초)고층 도시공간에 살고 있으며, 방재도시가 확보되지 않은 곳에서 위험을 느끼며 살고 있다. 이에 따라 대규모 도시공간에서 화재리스크는 점차 높아지고 있으며, 화재 발생시 도시공간내 사람은 생명의 위협감과 더불어 치명적 피해를 입게 된다. 또한 화재발생시 도시화재의 매커니즘으로 인한 대형화재가 발생할 수 있다. 하지만 우리나라는 방재도시 구축에 대한 연구와 도시화재 매커니즘을 고려한 평가시스템이 미흡한 실정이다. 반면 가까운 나라 일본의 경우 이미 대규모 도시화재를 겪어본 바, 이에 대한 실험 및 연구를 토대로 이미 시뮬레이션과 방재도시 구축에 진행중이다. 이에 대해 본 연구는 일본의 대규모 도시화재에 대한 사례 분석을 하고, 우리나라 방재도시 구축을 위한 기초자료를 제시하고자 한다.
임홍철,강승구,김형석 ( Hong Chul Lim,Seung Koo Kang,Hyung Suk Kim ) 대한슬관절학회 1995 대한슬관절학회지 Vol.7 No.1
Magnetic resonance imaging is more reliable as diagnostic method for knee joint injury. Recent introduction of MRI for diagnosis of acute knee joint injuiy resulted in not only clear detection of ligament & meniscal injury but also occult osseous lesion which was, in past with conventional X-ray, almost impossible to detect. Furthermore due to such high sensitivity of MRI, now it became very obscure in dertermining diagnosis and treatment plan, and in addition if imposed on possible legal problem. The subjects were 33 randomly selected patients associated with acute knee injuries and who underwent MRI within 3 weeks after trauma between March. 1993 and May 1994 at the Guro Hospital, The criteria of decreased signal intensity on the Tl weighted image and increased signal intensity on the T2 weighted image was applied for the incidence assessment of the occult osseous lesion. The analyzed results are summarized as follows: 1. There were 30 men and 3 women, with mean age 42. 3 years ranging from 17 to 7 l years. 2. Occult osseous lesions were found on lateral femoral condyle in 7 cases, medial femoral condyle in 4, proximal tibial condyle in l5, fibular head in 4. 3. I.Jsing the concepts of Lynch et. Al, type 1 lesions were 22 cases and type 21esions in 4 cases. 4. Occult osseous lesions which were not detected by simple roentgenopaphy were revealed by MRI in 26 cases(76A%) S. Type 21esion(involve cortical breakage) should be useci as the standard f'or diagnosis and treatment plan.
금속분말 혼합체의 압력의존 항복모델과 유한요소법을 이용한 금형압분 공정 시 고형화 해석
윤승채 ( Seung Chae Yoon ),김택수 ( Taek Soo Kim ),강승구 ( Seung Koo Kang ),김형섭 ( Hyoung Seop Kim ) 대한금속·재료학회 2009 대한금속·재료학회지 Vol.47 No.9
The densification behaviors of mixtures of copper and steel powders during cold die compaction were investigated. We proposed the pressure-dependent yield function based on the rule of the mixtures of each yield function of a critical relative density type. The constitutive equations were implemented into a finite element program (DEFORM2D) to analyze the densification and deformation behavior of powder mixtures, and the simulated results are in good agreement with the experimental results in reference studies.
비정질/다이아몬드 복합재료에서 상분율과 비정질-다이아몬드 입자 크기 비가 성형특성에 미치는 영향
신수민,김택수,강승구,김정곤,Shin, Su-Min,Kim, Taek-Soo,Kang, Seung-Koo,Kim, Jeong-Gon 한국분말야금학회 2009 한국분말재료학회지 (KPMI) Vol.16 No.3
In the present study, Zr-base metallic glass(MG)/diamond composites are fabricated using a combination of gas-atomization and spark plasma sintering (SPS). The densification behaviors of mixtures of soft MG and hard diamond powders during consolidation process are investigated. The influence of mixture characteristics on the densification is discussed and several mechanism explaining the influence of diamond particles on consolidation behaviour are proposed. The experimental results show that consolidation is enhanced with increasing diamond/Metallic Glass(MG) size ratio, while the diamond fraction is fixed.
하영석(Ha Young Sok),강승구(Kang Seung Koo) 계명대학교 사회과학연구소 2005 한국사회과학연구 Vol.24 No.1
Nowadays, since the advent of fast ship, what we so called, 'The crisis of Bill of Lading' has been materialized. The substitution for the paper Bill of lading, a new alternative began to grope its way, which was initiated by the Seawaybill. But the Seawaybill was not the negotiable documents, so that delivery of the commodities could not be delayed without presenting the Seawaybill at the port of landing. Therefore, When the negotiable Bill of lading was necessary, and the Seawaybill was not applicable, the negotiable Bill of Lading was to be incorporated electronically. The CMI rules for electronic Bill of Lading(1990) was established, and then in the mid of the 1990's, the advent of Bolero Bill of Lading was the main force of paperless electronic process of transportation. Meanwhile, The trial of the Law-making for the International normalization for the electronic Bill of Lading was beginning, for example, the UNCITRAL Model Law on Electronic Commerce(1996). In the future, To activate electronic Bill of Lading, We should put in order for making international electronic Bill of Lading. And Electronic Bill of Lading should be closely connected with electronic Trade services which would break out in the future as well.